EFFECT OF DEMOGRAPHIC FACTORS AND PSYCHOLOGICAL FACTORS DECISIONS TO PURCHASE DIGITAL WORKS OF ART LA DEL MAGIA COLORE

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dc.contributor.authorWiludjeng, Sri
dc.contributor.authorUtama, Fiman Prayudi
dc.date.accessioned2014-12-23T05:56:20Z
dc.date.accessioned2019-10-21T12:28:24Z
dc.date.available2014-12-23T05:56:20Z
dc.date.available2019-10-21T12:28:24Z
dc.date.issued2013-11-01
dc.description.abstractThe rapid development of today's business is inseparable from the rapid development of technology. Technological developments can generate ideas, innovation, creativity business sector. La Magia del Colore as a work of art created digitally by the children of the nation, a result of the times especially in the field of technology. Currently La Magia del Colore use Facebook as a major media distribution. This allows great access visitors Facebook account La Magia Del Colore to see and buy the work of the preferred. This study aims to determine the influence of demographic factors and psychological factors account visitors La Magia del Colore on Facebook media on purchasing decisions digital artwork La Magia del Colore. Methods of research conducted using descriptive methods, with respondents coming from La Magia Del Color page. Tools of data analysis used in this study is multiple linear regression analysis. The results showed psychologist demographic factors and factors significantly influence decision making. For the La Magia del Colore suggested an evaluation design presented and cooperation with galleries allowing offline work can be seen directly.en_US
dc.identifier.isbn978-979-9204-86-8
dc.identifier.urihttp://repository.widyatama.ac.id/handle/123456789/4274
dc.publisherSeminar Nasional dan Call For Paper Suitainable Competitive Advantage 3, Universitas Jendral Sudirmanen_US
dc.relation.ispartofseries;KIN.CD.066
dc.subjectDemographyen_US
dc.subjectpsychologisten_US
dc.subjectpurchase decisionen_US
dc.titleEFFECT OF DEMOGRAPHIC FACTORS AND PSYCHOLOGICAL FACTORS DECISIONS TO PURCHASE DIGITAL WORKS OF ART LA DEL MAGIA COLOREen_US
dc.typePresentationen_US
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