EFFECT OF BRAND EQUITY ON BUYING INTENTION ONLINE TRANSPORTATION

Simple item page
dc.contributor.authorWijaya, Ni Putu Nurwita Pratami
dc.contributor.authorWahyuwardani, Adelia Eka
dc.date.accessioned2021-02-09T15:40:00Z
dc.date.available2021-02-09T15:40:00Z
dc.date.issued2020
dc.description.abstractThis study aims to determine the effect of brand equity on buying inttention of online ojek transportation service customers. Our hypothesis is that the customer prefers to Brand equity affects the interest in using online transportation. To answer the problem in this study researchers used a sample of 100 respondents with data analysis techniques using simple regression analysis. According to research conducted by Brand Image on Purchase Interest is very influential where according to the above data results have shown that Go-Jek still dominates market share. The percentage of Go-Jek's consumer interest that is greater than that of Grab's consumers. The results of this study are directly proportional to the previous empirical data.en_US
dc.identifier.issn1475-7192
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12292
dc.language.isoenen_US
dc.publisherInternational Journal of Psychosocial Rehabilitation, Vol.24, Issue 02en_US
dc.subjectBrand Imageen_US
dc.subjectInterest in Buyingen_US
dc.titleEFFECT OF BRAND EQUITY ON BUYING INTENTION ONLINE TRANSPORTATIONen_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Ni Putu Nurwita - The Effect of Use Mobile Payment on Purchasing Decision (Hrn).pdf
Size:
207.9 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
International Journal