THE DEVELOPMENT STRATEGY MICRO, SMALL AND MEDIUM ENTERPRISES IN BANDUNG
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Date
2016-09-05
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8th Widyatama International Seminar on Sustainability (WISS 2016), Widyatama University and IEEE
Abstract
Micro, Small and Medium Enterprises (SMEs) have an important role in supporting the economy. Based on data from the Department of Trade and Industry, the number of cooperatives and business units recorded in Bandung in the year
2011 as many as 333 512 units. SMEs employment in the year 2011 amounted to 620 879 people, or approximately 60.59%
of the total workforce in Bandung. It is a very large number of which require serious attention in its management, because the handling of Micro / Small Enterprise means addressing inequality and poverty which until today is still a critical problem faced by the Government of Bandung. The aim of this study was to analyze the development strategy of small business medium-sized city of Bandung in obtaining amenity bankable and implementation of licensing policies that ultimately expected to be material formulation of Government policy to cultivate the city of Bandung in SMEs. In this study used the SWOT method with IFAS-EFAS Model, SWOT Matrix Model. The results show that the government is still lacking facilitate SMEs to grow and develop. In addition, there is a gap between the implementation of government policy in developing SMEs.
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Keywords
Business Development Strategy, Marketing, Product MSME Bandung