THE INFLUENCE OF LOCATION, FACILITIES AND ADVERTISING ON BUYING DECISION OF SATE BU NGANTUK

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dc.contributor.authorSukma, Andhi
dc.contributor.authorKusumah, Nike Purnamasari
dc.contributor.authorKomalasari, Vera Rosyita
dc.contributor.authorPratama, Fahman Yogi
dc.contributor.authorNugraha, Galih
dc.date.accessioned2021-02-21T07:47:47Z
dc.date.available2021-02-21T07:47:47Z
dc.date.issued2020
dc.description.abstractCurrently, the culinary business, especially in Bandung, is increasing. This opens up opportunities for investors to make a business in the culinary field, especially the satay stall business. Seeing the increasingly fierce competition spurred several restaurants to compete in Location, Facilities, and Advertisements against Purchasing Decisions to attract the attention of their customers. One of them is by providing the best possible service. This study aims to determine consumer responses to the marketing mix at Warung Satay Ibu Ngantuk, Bandung. Where it is hoped that this research can further improve the marketing mix of Warung Satay Ibu ngantuk to its customers. The method used in analyzing the data is descriptive analysis, that is, the analysis is carried out by interpreting existing tables or data, then doing descriptions, explanations and interpretations with or without comparing indicators to draw conclusions. The data collection technique used was the source of the questionnaire. The variables studied consisted of location, facilities, and advertisements on purchasing decisions. Sampling was done by using the questionnaire method with a total sample of 100 respondents. The results of the research conducted show that the consumer's response to the marketing mix includes location, facilities, and advertisements towards purchasing decisions at the Warung Satay Ibu Ngantuk in Bandung, mostly good.en_US
dc.identifier.issn0038-111X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12733
dc.language.isoenen_US
dc.publisherSolid State Technology Volume: 63 Issue: 3en_US
dc.subjectLocationen_US
dc.subjectFacilitiesen_US
dc.subjectAdvertising on Purchasing Decisionsen_US
dc.titleTHE INFLUENCE OF LOCATION, FACILITIES AND ADVERTISING ON BUYING DECISION OF SATE BU NGANTUKen_US
dc.typeArticleen_US
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