DEVELOPMENT OF PRODUCT DIFFERENTIATION AND CUSTOMER RELATIONSHIP MANAGEMENT TO ENHANCE CREATIVITY AND INNOVATIVE EFFORTS BATIK IMAGING AFFECTING MARKETING PERFORMANCE

Febrianti, R. Adjeng Mariana; Dora, Yenny Maya

DEVELOPMENT OF PRODUCT DIFFERENTIATION AND CUSTOMER RELATIONSHIP MANAGEMENT TO ENHANCE CREATIVITY AND INNOVATIVE EFFORTS BATIK IMAGING AFFECTING MARKETING PERFORMANCE

dc.contributor.author	Febrianti, R. Adjeng Mariana
dc.contributor.author	Dora, Yenny Maya
dc.date.accessioned	2014-07-14T01:42:35Z
dc.date.accessioned	2019-10-21T11:48:09Z
dc.date.available	2014-07-14T01:42:35Z
dc.date.available	2019-10-21T11:48:09Z
dc.date.issued	2013-01-20
dc.description.abstract	Batik is an Indonesian cultural, heritage, generally, Indonesian people already know about it, but the differentiate between batik and batik textiles in common people of Indonesia or most batik consumers aren’t still understand. Often the consumers are proud to wear batik, due to buying batik in stores that have been quite popular, the price is quite expensive, but is not actually acquired batik cloth but batik textile fabric, or better known as silk screening fabric (print). Definition of batik generally agreed upon at the International Batik Convention in Yogyakarta in 1997 is the process of writing a picture or decoration on any media by using wax batik (wax) as a color barrier. When the process without the use of batik wax it can not be called batik, batik textile and it is said. The purpose of this research the reveal data and information related to product differentiation development effectuate customer relationship management; adjust in marketing performance, and their implication through influence revelation from the respective variables. The sample under research consisted of 200 (two hundred) Small, Micro Enterprises in Cirebon East Java. The research method used descriptive and verificative, in which the descriptive research was the research intended to obtain description of product differentiation, customer relationship management, using the approach of modelling and in the solution technique to be used as analysis tool in this dissertation, that is, the Structural Equation Model (SEM). The result revealed that Product Differentiation has the most significant influence, which compare with the customer relationship management. This is cause in scale of micro having a problem to develop the customer relationship management with perfectly. This is due lack of technology. That Impact to effective and the performance marketing.	en_US
dc.identifier.issn	2094-506X
dc.identifier.uri	http://repository.widyatama.ac.id/handle/123456789/3421
dc.language.iso	en	en_US
dc.publisher	The 10th International Conference on Asia Pacific Business Innovation and Technology Management, Asia Pacific Business Innovation and Technology Management Society (APBITMS)	en_US
dc.relation.ispartofseries	;KII.FD.001
dc.subject	Product Differentiation	en_US
dc.subject	Customer Relationship Management	en_US
dc.subject	Performance Marketing	en_US
dc.title	DEVELOPMENT OF PRODUCT DIFFERENTIATION AND CUSTOMER RELATIONSHIP MANAGEMENT TO ENHANCE CREATIVITY AND INNOVATIVE EFFORTS BATIK IMAGING AFFECTING MARKETING PERFORMANCE	en_US
dc.type	Presentation	en_US