THE USE OF HALAL LABELS TO IMPROVE THE CONSUMER LOYALTY OF COSMETIC PRODUCTS IN BANDUNG CITY INDONESIA

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dc.contributor.authorDora, Yenny Maya
dc.contributor.authorFaritzal, Adam
dc.date.accessioned2021-02-09T13:33:50Z
dc.date.available2021-02-09T13:33:50Z
dc.date.issued2020
dc.description.abstractThe majority of population in Indonesia is Moslems. It makes the companies produce their products with halal labels on them. It is done to make the products to be accepted in the market. To use of halal labels among producers in Indonesia is a must. This study aims to analyze how the influence in the use of halal labels is used by cosmetic products in Bandung city on customer loyalty. The sample of this study was 300 female cosmetic users in Bandung city. The approach is using SEM AMOS. The results of this study prove that the form of loyalty or customer loyalty is more dominantly formed by trust while the halal labels only reinforce it. The results of this study are different from previous studies which stated that halal labels dominantly form customer loyalty. The implications of this study can be used by entrepreneurs in cosmetics, food, beverages, clothing and medicine.en_US
dc.identifier.issn1475-7192
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12283
dc.language.isoenen_US
dc.publisherInternational Journal of Psychosocial Rehabilitation, Vol. 24, Issue 2en_US
dc.subjectHalal Labelen_US
dc.subjectLoyaltyen_US
dc.subjectCosmeticsen_US
dc.subjectConsumer in Bandung City, Indonesiaen_US
dc.titleTHE USE OF HALAL LABELS TO IMPROVE THE CONSUMER LOYALTY OF COSMETIC PRODUCTS IN BANDUNG CITY INDONESIAen_US
dc.typeArticleen_US
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