MOBILE SERVICE QUALITY, PERCEIVED USEFULNESS, AND PERCEIVED EASE OF USE TO IMPROVE CUSTOMER SATISFACTION (Study on BCA Mobile Application Users)
dc.contributor.author | Berlianne, Jelsi Ratu | |
dc.contributor.author | Koswara, Juniar Sismonieka | |
dc.contributor.author | Handayani, Restianna | |
dc.contributor.author | Fachrizal, Fauzan Achmad | |
dc.contributor.author | Hidayah, Riski Taufik | |
dc.date.accessioned | 2021-02-23T15:41:30Z | |
dc.date.available | 2021-02-23T15:41:30Z | |
dc.date.issued | 2020 | |
dc.description.abstract | This research intent to determine how much influence the quality of mobile service, perceived usefulness and perceived ease of use on customer satisfaction of users of the M-banking BCA Mobile application. The research method used is descriptive methods and verification method with a population of all BCA Mobile application users represented by 100 respondents. The analytical methods used are the Spearman Rank correlation, the coefficient of determination, and the T test with data analysis at the 5% significant level. The program used in analyzing the data is IBM SPSS Statistics ver. 25.0. The result showed that mobile service quality, perceived usefulness, and perceived ease of use had a positive effect on customer satisfaction. | en_US |
dc.identifier.issn | 0038-111X | |
dc.identifier.uri | http://repository.widyatama.ac.id/xmlui/handle/123456789/12845 | |
dc.language.iso | en | en_US |
dc.publisher | Solid State Technology Volume: 63 Issue: 5 | en_US |
dc.subject | Mobile Service Quality | en_US |
dc.subject | Perceived Usefulness | en_US |
dc.subject | Perceived Ease of Use | en_US |
dc.subject | Customer Satisfaction | en_US |
dc.subject | BCA Mobile | en_US |
dc.title | MOBILE SERVICE QUALITY, PERCEIVED USEFULNESS, AND PERCEIVED EASE OF USE TO IMPROVE CUSTOMER SATISFACTION (Study on BCA Mobile Application Users) | en_US |
dc.type | Article | en_US |
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