CONSUMER BEHAVIOR: PRICE, PRODUCT QUALITY AND CONSUMER LOYALTY THROUGH CUSTOMER SATISFACTION ON XIAOMI SMARTPHONES IN WEST JAVA

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dc.contributor.authorHaikal, M. Husen
dc.contributor.authorWisnu, Abel Bintang
dc.contributor.authorRastiono, Raden Edo Prasetyo
dc.contributor.authorFerryansyah
dc.contributor.authorPurwaningdyah, Sri Wiludjeng Sunu
dc.date.accessioned2021-02-23T23:04:43Z
dc.date.available2021-02-23T23:04:43Z
dc.date.issued2020
dc.description.abstractThe condition of the COVID-19 pandemic has an impact on electronic industry players (kompas.com), which can result in a decline in trading activities in the electronic industry, especially xiaomi cellular. With the decline in company sales, it has an impact on company revenue. Not only the xiaomi brand but many companies have been affected by this COVID- 19 condition. Many companies have been forced to go out of business because sales have declined considerably. This problem occurs due to weak or sluggish demand for cellular products. With these conditions, companies are required to be able to determine the right marketing strategy so that resale is like before the conditions of the COVID-19 pandemic. One of the strategies that are often chosen by companies to be superior in the competition in the cellular industry is through price and product quality strategies in order to create customer satisfaction so that consumers feel loyal to the brand. For this reason, further research is needed to find out how respondents respond about price, product quality, consumer loyalty through consumer satisfaction on Xiaomi branded cellular products. The research method used is descriptive and verification methods, while the data to support this research are secondary data and primary data. The population of this research is cellular users in West Java by taking a representative sample. While the analytical tool used is the Regression Hierarchy Analysis Further research is needed to find out how respondents respond about price, product quality, consumer loyalty through consumer satisfaction in Xiaomi branded cellular products. The research method used is descriptive and verification methods, while the data to support this research are secondary data and primary data. The population of this research is cellular users in West Java by taking a representative sample. While the analytical tool used is the Regression Hierarchy Analysis Further research is needed to find out how respondents respond about price, product quality, consumer loyalty through consumer satisfaction in Xiaomi branded cellular products. The research method used is descriptive and verification methods, while the data to support this research are secondary data and primary data. The population of this research is cellular users in West Java by taking a representative sample. While the analytical tool used is the Regression Hierarchy. The sampling technique used was accidental sampling or random sampling. The results of the study indicate that price, product quality have a positive and significant effect on customer loyalty through customer satisfaction. For this reason, it is recommended that companies pay attention to price and quality so that consumers feel satisfied and in the end they are loyal to the brand or company.en_US
dc.identifier.issn0038-111X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12848
dc.language.isoenen_US
dc.publisherSolid State Technology Volume: 63 Issue: 4en_US
dc.subjectPriceen_US
dc.subjectProduct Qualityen_US
dc.subjectCustomer Satisfactionen_US
dc.subjectConsumer Loyaltyen_US
dc.titleCONSUMER BEHAVIOR: PRICE, PRODUCT QUALITY AND CONSUMER LOYALTY THROUGH CUSTOMER SATISFACTION ON XIAOMI SMARTPHONES IN WEST JAVAen_US
dc.typeArticleen_US
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