PENCAK SILAT AS A REFLECTION ON NATIONAL CULTURE (The Role of Digital Marketing in Increasing Public Awareness)

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dc.contributor.authorLisdayanti, Annisa
dc.contributor.authorHapsari, Ayuningtyas Yuli
dc.contributor.authorWidajatun, Vincentia Wahju
dc.date.accessioned2021-02-11T12:28:33Z
dc.date.available2021-02-11T12:28:33Z
dc.date.issued2019
dc.description.abstractWith the development of technology, the absorption of foreign cultures tends to erode Indonesian culture in the eyes of society. Many regional arts and languages are considered the expression of an endangered nation. A number of cultural heritages are abandoned by the community, one of which is pencaksilat. Pencak is a martial art, the ancestral heritage of the Indonesian people and one of the original branches of a sport born in the Malay family, especially Indonesia. Some people assume that pencaksilat is a martial art that contains mystical elements, even shirk. With this rapid technological development, it is hoped that the cultural values possessed by the Indonesian people can still be preserved. Even the role of technology can have a positive impact in disseminating information to the public, especially regarding martial arts martial arts. The design of this study uses descriptive and verification, using the iteration method, the sample in this study amounted to 115 respondents. The results of the study show that digital marketing influences the community in making decisions to watch the performance of pencaksilat martial arts by 30.5 percent and the rest is influenced by other variables not examined in this study.en_US
dc.identifier.issn1943-023X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12393
dc.language.isoenen_US
dc.publisherJournal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issueen_US
dc.subjectDigital Marketingen_US
dc.subjectCommunity Decision to Watch Pencak Silaten_US
dc.subjectIndonesian Cultureen_US
dc.subjectPencakSilat Martial Artsen_US
dc.titlePENCAK SILAT AS A REFLECTION ON NATIONAL CULTURE (The Role of Digital Marketing in Increasing Public Awareness)en_US
dc.typeArticleen_US
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