THE INFLUENCE OF ONLINE CUSTOMER REVIEW, BRAND IMAGE AND DIGITAL MARKETING ON PURCHASING PRODUCT DECISIONS CUSTOMERS FOR KOREAN COSMETICS PRODUCT IN INDONESIA: CASE OF INNISFREE

Simple item page
dc.contributor.authorFaritzal, Adam
dc.date.accessioned2025-02-11T06:56:27Z
dc.date.available2025-02-11T06:56:27Z
dc.date.issued2021
dc.description.abstractThis study aims to determine the influence of online costumer review, brand image and digital marketing on consumer purchase decisions for beauty products from South Korea, Innisfree. The sample were 110 respondents. This study uses multiple regression which is directed to analyze the truth of the data and determine the influence between independent variables and related variables. The research results can be concluded that the online customer review, brand image and digital marketing variables simultaneously have a significant influence to consumer purchase.
dc.identifier.urihttps://repository.widyatama.ac.id/handle/123456789/108826
dc.language.isoen
dc.publisherWidyatama University - WIBEST
dc.titleTHE INFLUENCE OF ONLINE CUSTOMER REVIEW, BRAND IMAGE AND DIGITAL MARKETING ON PURCHASING PRODUCT DECISIONS CUSTOMERS FOR KOREAN COSMETICS PRODUCT IN INDONESIA: CASE OF INNISFREE
dc.typeArticle
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
adam.pdf
Size:
535.16 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
WIDYATAMA INTERNATIONAL SEMINAR