INCREASING THE REGIONAL ECONOMY THROUGH SEKAR LATHI (Research on UKM Batik Sekarlathi in Yogyakarta)

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dc.contributor.authorFebrianti, R. Adjeng Mariana
dc.contributor.authorSuhardi, Putri Salma
dc.contributor.authorRamdhani, Mochammad Faizal
dc.date.accessioned2021-02-06T04:48:37Z
dc.date.available2021-02-06T04:48:37Z
dc.date.issued2020
dc.description.abstractThe purpose of this research is to examine the effect of marketing intelligence on purchasing decisions, to examine the effect of marketing mix on purchasing decisions, and to examine the effect of marketing intelligence and marketing mix on purchasing decisions at Batik Sekarlathi Yogyakarta. This type of research is a quantitative descriptive study. The population of this sresearch were all consumers of Batik Sekarlathi Yogyakarta using Incidental Sampling as many as 90 people. The data collection method in this research is a questionnaire. The data analysis method used in this research is descriptive analysis method and multiple linear regression analysis. The results of the F test show that the Marketing Intelligence and Marketing Mix variables significantly influence the Purchasing Decision of Batik Sekarlathi consumers. The Adjusted R2 value of 0.763 shows that Marketing Intelligence and Marketing Mix Affect Purchasing Decisions by 76.3% and the remaining 23.7% is explained by other variables not explained in this study.en_US
dc.identifier.issn0038-111X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12137
dc.language.isoenen_US
dc.publisherSolid State Technology Volume: 63 Issue: 4en_US
dc.subjectMarketing Intelligenceen_US
dc.subjectMarketing Mixen_US
dc.subjectPurchasing Decisionsen_US
dc.subjectSMEsen_US
dc.titleINCREASING THE REGIONAL ECONOMY THROUGH SEKAR LATHI (Research on UKM Batik Sekarlathi in Yogyakarta)en_US
dc.typeArticleen_US
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