WHAT DRIVES PURCHASE INTENTION ON ADIRA FINANCE LEASING KARAWANG? THE PERSPECTIVE OF RATING AND ONLINE REVIEW

Simple item page
dc.contributor.authorSavitri, Citra
dc.contributor.authorTriadinda, Dexi
dc.contributor.authorSaudi, Mohd Haizam Mohd
dc.date.accessioned2021-02-15T09:45:44Z
dc.date.available2021-02-15T09:45:44Z
dc.date.issued2020
dc.description.abstractThe problem in this research is high online shopping behavior and the use of social media in providing information related to the desired product. The change in behavior has a direct impact on decreasing motorcycle purchases. The role of social media as informants g ives influence to society at large. This study aims to obtain empirical evidence and find out how the influence of Online Review and Rating on Interest in motorcycle purchases at Adira Finance Karawang. The phenomenon and conclusions about the influence of Online review. The method used in this research uses descriptive methods and quantitative approaches with a sample of 115 respondents. The sampling technique used in this research is simple random sampling with Path Analysis. Based on the results of this research indicate that Online Consumer Review and Rating of Purchase Intention have a significant influence and have a good relationship between variables. This research can contribute to leasing companies to determine the right promotional strategy for business.en_US
dc.identifier.issn1475-7192
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12501
dc.language.isoenen_US
dc.publisherInternational Journal of Psychosocial Rehabilitation, Vol. 24, Issue 1en_US
dc.subjectOnline Review, Rating, Purchase Intention.en_US
dc.titleWHAT DRIVES PURCHASE INTENTION ON ADIRA FINANCE LEASING KARAWANG? THE PERSPECTIVE OF RATING AND ONLINE REVIEWen_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Mohd Haizam Mohd Saudi (P3) - What Drives Purchase Intention on Adira Finance Lweasing Karawang The Perspective of Rating and Online Review.pdf
Size:
271.59 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
International Journal