IMPLEMENTATION OF DISCRIMINANT ANALYSIS IN DETERMINING OFFLINE AND ONLINE CONSUMER SHOPPING BEHAVIOR IN RETAIL MARKET

Simple item page
dc.contributor.authorNurlinda, R.A.
dc.contributor.authorElistia
dc.contributor.authorSimanjuntak, Darwin
dc.contributor.authorRoespinoedji, Roeshartono
dc.date.accessioned2021-02-23T12:14:05Z
dc.date.available2021-02-23T12:14:05Z
dc.date.issued2020
dc.description.abstractThe purpose of this research is to know the factors of retail mix and brand image in forming consumer preference and to know trend of offline and online shopping behavior. The data used in this study is the primary data by questionnaire. This questionnaire consists of six variables of retail mix: service quality, product diversity, price, promotion, store atmosphere, and brand image with the total number of statements that are thirty-two statements and have been tested for validity and reliability. Samples taken as many as 300 respondents. The analytical method used is discriminant analysis. Based on the calculation of the whole analysis it can be concluded that product diversity and store atmosphere are variables affecting consumer behavior in offline and online shopping on retail business and shopping behavior trends in retail business leads to offline shopping system.en_US
dc.identifier.issn1475-7192
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12821
dc.language.isoenen_US
dc.publisherInternational Journal of Psychosocial Rehabilitation, Vol. 24, Issue 1en_US
dc.subjectConsumer Preferencesen_US
dc.subjectShopping Behavioren_US
dc.subjectRetail mixen_US
dc.subjectBrand imageen_US
dc.titleIMPLEMENTATION OF DISCRIMINANT ANALYSIS IN DETERMINING OFFLINE AND ONLINE CONSUMER SHOPPING BEHAVIOR IN RETAIL MARKETen_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Roeshartono Roespinoedji (P4) - Implementation Of Discriminant Analysis In Determining Offline And Online Consumer Shopping Behavior In Retail Market.pdf
Size:
510.94 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
International Journal