ANALISIS PENGARUH FAKTOR-FAKTOR LOKASI TERHADAP LOKASI STRATEGIS DAN PENENTUAN LOKASI PUSAT DISTRIBUSI PUPUK URES DI PT PUPUK KUJANG CIKAMPEK
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Date
2009-12-02
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Universitas Widyatama
Abstract
Dalam upaya memberikan kemudahan serta pelayanan yang maksimal kepada konsumen serta
memperluas daerah pemasaran, maka dipandang perlu mendirikan pusat distribusi pupuk di wilayah
timur Jawa Barat. Dalam penentuan lokasi pusat distribusi diperlukan berbagai pertimbangan yang
diperlukan dalam menentukan lokasi yang strategis. Penelitian ini betujuan untuk merumuskan faktorfaktor
yang harus diperhatikan dalam penentuan lokasi dan memberikan usulan alternatif lokasi pusat
distribusi yang strategis. Metode analisis yang digunakan adalah analisis jalur dan metode
Promethee (Preference Ranking Organization Method for Enrichment Evaluation).Dalam penentuan
lokasi pusat distribusi di di wilayah timur Jawa Barat diperlukan berbagai pertimbangan yang
diperlukan dalam menentukan lokasi yang strategis. Adapun hal – hal yang perlu dipertimbangkan
dalam penentuan lokasi yaitu : Lokasi Strategis, Fasilitas, Jumlah Pesaing, Jarak dari Pabrik ke
calon Lokasi dan Harga Sewa Kavling
Description
To give the ease as well as to maxmize the service to the consumer as well as widened the area of the
marketing then was gazed at must establish the centre of the distribution of fertiliser in the east West
Javanese territory. The determination of the location of the centre of the distribution for the East West
Javanese was needed by various consideration that were needed in determining the strategic location
The purpose of this research to formulate the factors that need to be noticed in determining the
location. Methods used in formulating the factors that need to be noticed in determining the location is
Path Analysis and Promethee. From this research can be conclude that factors need to be noticed in
determining the location is the factors of the strategic location, facilities, the number of competitors,
the distance from the factory to the prospective location, and the rental price of the lot.
Keywords
Distribusi, Analisis Jalur,, Promethee, Distribution, Path Analysis, Promethee.