ANALISIS PENGARUH FAKTOR-FAKTOR LOKASI TERHADAP LOKASI STRATEGIS DAN PENENTUAN LOKASI PUSAT DISTRIBUSI PUPUK URES DI PT PUPUK KUJANG CIKAMPEK

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Date
2009-12-02
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Publisher
Universitas Widyatama
Abstract
Dalam upaya memberikan kemudahan serta pelayanan yang maksimal kepada konsumen serta memperluas daerah pemasaran, maka dipandang perlu mendirikan pusat distribusi pupuk di wilayah timur Jawa Barat. Dalam penentuan lokasi pusat distribusi diperlukan berbagai pertimbangan yang diperlukan dalam menentukan lokasi yang strategis. Penelitian ini betujuan untuk merumuskan faktorfaktor yang harus diperhatikan dalam penentuan lokasi dan memberikan usulan alternatif lokasi pusat distribusi yang strategis. Metode analisis yang digunakan adalah analisis jalur dan metode Promethee (Preference Ranking Organization Method for Enrichment Evaluation).Dalam penentuan lokasi pusat distribusi di di wilayah timur Jawa Barat diperlukan berbagai pertimbangan yang diperlukan dalam menentukan lokasi yang strategis. Adapun hal – hal yang perlu dipertimbangkan dalam penentuan lokasi yaitu : Lokasi Strategis, Fasilitas, Jumlah Pesaing, Jarak dari Pabrik ke calon Lokasi dan Harga Sewa Kavling
Description
To give the ease as well as to maxmize the service to the consumer as well as widened the area of the marketing then was gazed at must establish the centre of the distribution of fertiliser in the east West Javanese territory. The determination of the location of the centre of the distribution for the East West Javanese was needed by various consideration that were needed in determining the strategic location The purpose of this research to formulate the factors that need to be noticed in determining the location. Methods used in formulating the factors that need to be noticed in determining the location is Path Analysis and Promethee. From this research can be conclude that factors need to be noticed in determining the location is the factors of the strategic location, facilities, the number of competitors, the distance from the factory to the prospective location, and the rental price of the lot.
Keywords
Distribusi, Analisis Jalur,, Promethee, Distribution, Path Analysis, Promethee.
Citation