DEVELOPMENT STRATEGY OF SMALL AND MEDIUM ENTERPRISES OF TRADE SECTOR IN BANDUNG CITY

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dc.contributor.authorKaniawati, Keni
dc.contributor.authorFebrianti, R. Adjeng Mariana
dc.contributor.authorHermina, Nurul
dc.contributor.authorDalimunthe, Gallang Perdhana
dc.date.accessioned2021-02-12T06:14:35Z
dc.date.available2021-02-12T06:14:35Z
dc.date.issued2019
dc.description.abstractSmall and Medium Enterprises (SMEs) play a strategic role in economic development in the city of Bandung, through the Local Government Number 23/2009 on MSMEs. There are various policies that are implemented to develop the performance of SMEs, but so far, the results have not been obtained by all SMEs as a whole [1]. This study aims to: i, (a) Know how the UMKM activists respond to programs to support the performance of MSME actors, (b) how strategies must be formulated to create better performance in the future, and (c) how policies can be recommended for improve the performance of SMEs in the city of Bandung. The results of the study found that, (1) every program implemented so far did not have a significant influence on the improvement, business facilities, business governance, financing and marketing of SME players; (2) based on the SWOT matrix, there are 4 strategic steps including governance, financing support, business and marketing facilities; and (3) there are several policies that should be recommended as the basis for the formulation of SME empowerment programs in the City of Bandung [2].en_US
dc.identifier.issn1943-023X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12432
dc.language.isoenen_US
dc.publisherJournal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issueen_US
dc.subjectMSMEsen_US
dc.subjectMSME Business Development Strategyen_US
dc.subjectMarketingen_US
dc.subjectMSME and SWOT Policiesen_US
dc.titleDEVELOPMENT STRATEGY OF SMALL AND MEDIUM ENTERPRISES OF TRADE SECTOR IN BANDUNG CITYen_US
dc.typeArticleen_US
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