THE INTELLECTUAL PROPERTY RIGHTS (IPR) PROTECTION AS AN EFFORT TO IMPROVE THE EMPOWERMENT OF INDONESIAN MSMES IN THE COVID -19 PANDEMIC SITUATION

Abstract
MSMEs are one of the sectors that have been drastically affected by the Covid-19 pandemic in Indonesia, however, MSMEs have potential creative works that can be protected by Intelectual Property Right (IPR) to overcome economic constraints due to the Covid-19 pandemic situation. Practice shows that this potential has not become a serious concern for MSMEs, as evidenced by the low number of IPR registration applications and the rampant IPR disputes. Therefore, this study aims to find out how important the legal protection of intellectual property rights by creative industries is to empower MSMEs in the Covid-19 pandemic situation and how the role of local governments in empowering MSMEs through the IPR protection model in the Covid-19 pandemic situation. This study uses a qualitative descriptive analysis and juridical research specification with the method of historical legal interpretation and legal construction. The data collection technique is done by using literature study to collect and compile data related to the problem under study. The results of the research show that in the Covid-19 pandemic situation, the protection of IPR for MSMEs is increasingly being realized, as a means of competitiveness for national / international businesses. Even though submissions for IPR registration are still low, in the current Covid- 19 pandemic situation, there has been an increase in IPR registrants, which have an impact on increasing the competitiveness of MSMEs businesses. Therefore, we need a model of "Development of MSMEs Empowerment by synergizing political systems, cultural systems, social systems and economic systems, as an effort to empower MSMEs by using the IPR legal protection regime" in a comprehensive and effective manner in the Covid-19 pandemic situation.
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Keywords
IPR, MSMEs, Covid-19 Pandemic Situation
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