ANALYSIS OF SERVICE QUALITY AND PRODUCT FEATURES TOWARD GRAB APPLICATION CONSUMER SATISFACTION (CASE STUDY ON WIDYATAMA UNIVERSITY STUDENTS)

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dc.contributor.authorAndreas
dc.contributor.authorIdha, Dewa Pratama
dc.contributor.authorDermawan, Muhammad Rizki
dc.contributor.authorHafizh, Ninda Emiliana
dc.contributor.authorKaniawati, Keni
dc.date.accessioned2023-01-17T01:52:21Z
dc.date.available2023-01-17T01:52:21Z
dc.date.issued2020
dc.description.abstractQuality of service and Product features are essential to retain old consumers and attract new consumers. The purpose of this research is to find out the level of quality of service and product features affecting consumer satisfaction. The factors tested in this study were The Quality of Service and Product Features as independent variables. While Consumer Satisfaction as a dependent variable. The research methods used in this study are descriptive and verification methods. The population in this study is Students of the S1 Management Study Program, Regular A, Class of 2017 Widyatama University. The sample determination technique used in this study is non-probability sampling with a purposive sampling technique with the number of samples that are 111 respondents. While the analysis method used in this study is spearman rank correlation, the determination coefficient and linear regression doubled at a rate of the significance of 5%. The program is used in analyzing data using the Statistical Package for Social Science (SPSS) Ver. 25.00. The results showed that the quality of service provided a significant and positive influence on consumer satisfaction by 32.2%. While product features have a positive and significant impact on consumer satisfaction by 21.1%.en_US
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/15625
dc.publisherSolid State Technologyen_US
dc.subjectQuality of Serviceen_US
dc.subjectProduct Featuresen_US
dc.subjectConsumer Satisfactionen_US
dc.titleANALYSIS OF SERVICE QUALITY AND PRODUCT FEATURES TOWARD GRAB APPLICATION CONSUMER SATISFACTION (CASE STUDY ON WIDYATAMA UNIVERSITY STUDENTS)en_US
dc.typeArticleen_US
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