DECREASING INTENTION TO SHOP AT YOMART CITAMIANG (Perspective of Location & Promotion)

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dc.contributor.authorFaritzal, Adam
dc.contributor.authorFebrianti, R. Adjeng Mariana
dc.date.accessioned2021-02-15T14:48:00Z
dc.date.available2021-02-15T14:48:00Z
dc.date.issued2020
dc.description.abstractIn this study revealed that there is a gap between good location and promotion and low buying interest in Yomart Citamiang. This study aims to determine whether location and promotion influence buying interest in Yomart Citamiang. The factors tested in this study are location and promotion as independent variables, while buying interest as the dependent variable. The research method used is descriptive-verification method, with data collection techniques through observation, interviews and questionnaires. The population in this study is the community around Yomart Citamiang with a sample of 150 respondents. Data analysis using multiple linear regression analysis at a significant level of 5 percent, the program used was SPSS 26 and Lisrel 8.80. The results showed that location and promotion had a significant effect on buying interest in Yomart Citamiang. But this does not make the surrounding community want to go shopping to Yomart Citamiang. This interest can be increased by Yomart Citamiang by putting large promotional banners, sponsoring large events in the surrounding area by involving its employees, and holding interesting morning gymnastics events. Further research can be done by looking at variables, prices, services, and facilities in Yomart Citamiang.en_US
dc.identifier.issn0038-111X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12510
dc.language.isoenen_US
dc.publisherSolid State Technology Volume: 63 Issue: 3en_US
dc.subjectLocationen_US
dc.subjectPromotionen_US
dc.subjectBuying Interesten_US
dc.titleDECREASING INTENTION TO SHOP AT YOMART CITAMIANG (Perspective of Location & Promotion)en_US
dc.typeArticleen_US
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