THE EFFECT OF SOCIAL MEDIA ADVERTISING AND CONSUMER TRUST ON HOTEL VISIT IN WEST JAVA IN THE COVID-19 PANDEMIC

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dc.contributor.authorAyu, Ade Putri Retno Ning
dc.contributor.authorOktarin, Afina Tri
dc.contributor.authorAnugrah, Dwi Septiadi
dc.contributor.authorPuspasari, Elna
dc.contributor.authorNugraha, Deden Novan Setiawan
dc.date.accessioned2021-02-21T09:33:04Z
dc.date.available2021-02-21T09:33:04Z
dc.date.issued2020
dc.description.abstractThis research aims to determine social media advertising to increase profit for companies. The main objective of a business is to sell products and services for a profit. Social media advertising can also assist consumers in making decisions regarding the products and services to be purchased and consumers can confirm or have an overview of the services that will be obtained so that they are of interest to visitors. This research method is a survey with a quantitative analysis approach. The objective is to examine the influence of Social Media Advertising, Consumer Trust in Hotel Visiting Interest in West Java during the Pandemic Era. The variables in this research consist of independent variables and dependent variables. Independent variable is a variable whose value affects the value of other variables or variables that cause changes or changes in the dependent variable. (The independent variables used in this study are Social Media Advertising (X1) and Consumer Trust (X2). While the dependent variable is the variable that is influenced or becomes a result of the independent variable. Where the dependent variable of this study is visiting interest (Y The method of data collection used a questionnaire instrument with 100 respondents from West Java. The method used was simple random sampling with an error rate of 5%. The data were processed and analyzed using the SPSS for Windows 21.0 series software. The results showed that social media advertising variables and consumer trust had a significant effect on visiting interest. Based on these results, it can be ascertained that social media advertisements affect the interest in visiting hotels in West Java.en_US
dc.identifier.issn0038-111X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12742
dc.language.isoenen_US
dc.publisherSolid State Technology Volume: 63 Issue: 3en_US
dc.subjectSocial Media Advertisingen_US
dc.subjectConsumer Trusten_US
dc.subjectVisiting Interesten_US
dc.subjectHotelen_US
dc.subjectCovid-19 Pandemicen_US
dc.titleTHE EFFECT OF SOCIAL MEDIA ADVERTISING AND CONSUMER TRUST ON HOTEL VISIT IN WEST JAVA IN THE COVID-19 PANDEMICen_US
dc.typeArticleen_US
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