THE KEY FACTORS TO CREATE CUSTOMERS’ SATISFACTION AT ALFAMART MINIMARKET

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dc.contributor.authorPratminingsih, Sri Astuti
dc.contributor.authorAliansyah, Andi Muh. Nur
dc.contributor.authorMerlia, Ella
dc.date.accessioned2024-01-04T09:10:53Z
dc.date.available2024-01-04T09:10:53Z
dc.date.issued2022
dc.description.abstractThe purpose of this research was to examine the effect of product diversity, convenience and price on consumer satisfaction. The type of research used explanatory with a total sample of 150 respondents. Collecting data used a questionnaire with a Likert measurement scale. The data analysis method used validity and reliability test, correlation coefficient (R), regression test, coefficient of determination, significance of t test and F test with SPSS 20.0 application. The results showed a positive and significant influence between product diversity, convenience and price on consumer satisfaction. Variable product diversity has an effect of 18%, convenience of 20.1% and price has an influence of 41.7%. Companies need to pay attention to product diversity, convenience and price in developing marketing strategies in order to provide customer satisfaction.
dc.identifier.issn-
dc.identifier.urihttps://repository.widyatama.ac.id/handle/123456789/107755
dc.language.isoen
dc.publisherCentral Asia and The Caucasus, Volume 23 Issue 1
dc.titleTHE KEY FACTORS TO CREATE CUSTOMERS’ SATISFACTION AT ALFAMART MINIMARKET
dc.typeArticle
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