ENHANCING CONSUMER LOYALTY IN ISLAMIC BANKING THROUGH THE APPLICATION OF CARTER

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dc.contributor.authorPratminingsih, Sri Astuti
dc.contributor.authorHendri, Meriza
dc.contributor.authorTasyrifan, Ahmad
dc.date.accessioned2014-07-01T06:49:56Z
dc.date.accessioned2019-10-21T11:49:23Z
dc.date.available2014-07-01T06:49:56Z
dc.date.available2019-10-21T11:49:23Z
dc.date.issued2012-01-25
dc.description.abstractThe Islamic banks development in Indonesia experienced very remarkable growth. Central Bank of Indonesia revealed that assets of the Indonesia Islamic banking industry has risen more than 35 times from $1.79 billion in 2000 to $100.8 billion in 2010, with an average of 53.32% growth per year over the past eight years. In spite of this phenomenal growth, Islamic banks only gain 3.2% of banking industry market share. In order to increase its market share in the modern customer centric competitive arena'the bank have to satisfl its customers. There has been evidence that when customers are satisfied they will become loyal customers of the bank. The purpose of this paper was to examine major factors that reflected customers' perception and satisfaction on Islamic Bank.This research was conducted through the application of CARTER for evaluating service quality and its influence on customers' satisfaction levels and customers' loyalty in Islamic bank. Research was conducted in Bandung (Indonesia) with 300 customers as respondents. The survey questions were organized based on CARTER attributes. The collected data was analyzed by using SPSS software. The research findings indicated that service quality and customers' satisfaction has\d a significant and positive relationship with customers' loyalty.en_US
dc.identifier.issn2243-9986
dc.identifier.urihttp://repository.widyatama.ac.id/handle/123456789/3386
dc.language.isoenen_US
dc.publisherInternational Conference on Business, Entrepreneurship and Management 2012, San Beda Collegeen_US
dc.relation.ispartofseries;KII.HC.081
dc.subjectIslamic Bankingen_US
dc.subjectCARTERen_US
dc.subjectcustomers' satisfactionen_US
dc.subjectcustomers' loyaltyen_US
dc.titleENHANCING CONSUMER LOYALTY IN ISLAMIC BANKING THROUGH THE APPLICATION OF CARTERen_US
dc.typePresentationen_US
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