THE EFFECTS OF USING USTADZ CELEBRITY ON INFLUENCING CONSUMER INTENTION TO ENGAGE WITH UMRAH TRAVEL IN BANDUNG, INDONESIA

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dc.contributor.authorRahmayanti, Rima
dc.contributor.authorSusanti, Neneng
dc.contributor.authorPadmakusumah, Rizal Ramdan
dc.contributor.authorOktari, Sari Dewi
dc.date.accessioned2021-02-12T09:37:23Z
dc.date.available2021-02-12T09:37:23Z
dc.date.issued2019
dc.description.abstractThe increasing number of Umrah pilgrims from year to year does not corner people's buying interest in worshiping the temple amid the many cases of Umrah travel fraud in recent years, where some Umrah travel agents are not trustworthy in managing their companies so that the material and non-material losses of prospective pilgrims. The purpose of this study is to find out how much the influence of Ustadz as an endorser in influencing people’s interest in Umrah pilgrims of choosing a travel agent. The research method used quantitative descriptive, with SEM PLS analysis tools. The population number is not known, the determination of the number of samples is by the theory of Malhotra, which is five times the number of indicators. The results of this study is a significant influence from religious teachers as an endorser of buying interest of Umrah pilgrims in choosing travel by 92,21%.en_US
dc.identifier.issn1943-023X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12450
dc.language.isoenen_US
dc.publisherJournal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issueen_US
dc.subjectCelebrity Endorseren_US
dc.subjectConsumer Intentionen_US
dc.subjectUmrahen_US
dc.subjectUstadzen_US
dc.titleTHE EFFECTS OF USING USTADZ CELEBRITY ON INFLUENCING CONSUMER INTENTION TO ENGAGE WITH UMRAH TRAVEL IN BANDUNG, INDONESIAen_US
dc.typeArticleen_US
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