THE EFFECT OF CUSTOMERS VALUE ON TOURIST PURCHASE SATISFACTION (Case Study on West Java MSMEs)

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dc.contributor.authorUtarsih, Henny
dc.contributor.authorSuryana, Yuyus
dc.contributor.authorSucherly
dc.contributor.authorSari, Diana
dc.date.accessioned2021-02-17T14:51:32Z
dc.date.available2021-02-17T14:51:32Z
dc.date.issued2020
dc.description.abstractThe study purposed in perceiving and analyzing the Tourist Customers Value on the purchasing decision of small-medium enterprises tourism in West Java. The research method applied in this research were descriptive and verification. The data were obtained from 100 participants. The sampling method used in this research was non-probability sampling technique; and the method of data obtaining was using purposive sampling method. Data analysis was performed with SmartPLS version 3.0 software. In this research, the outer and inner model data measurement techniques were applied and also generated the hypothesis testing. Based on the results of the study, it could be inferred that the Customer Value had a significant influence on Purchasing Decisions; it led to a concept where the better the MSME’s customers value in the tourism aspect, the higher the purchasing decision.en_US
dc.identifier.issn0038-111X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12603
dc.language.isoenen_US
dc.publisherSolid State Technology Volume: 63 Issue: 5en_US
dc.subjectCustomer Valueen_US
dc.subjectTouristen_US
dc.subjectPurchaseen_US
dc.subjectSatisfactionen_US
dc.subjectDecisionen_US
dc.titleTHE EFFECT OF CUSTOMERS VALUE ON TOURIST PURCHASE SATISFACTION (Case Study on West Java MSMEs)en_US
dc.typeArticleen_US
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