BRAND IMAGE AND CONSUMER INTERNAL FACTORS IN DETERMINING PREFERENCES OF MALE'S MAKE-UP ARTIST IN BANDUNG

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dc.contributor.authorNurunnisha, Gina Apryani
dc.contributor.authorPratiwi, Thifany Dea
dc.date.accessioned2021-02-17T13:12:43Z
dc.date.available2021-02-17T13:12:43Z
dc.date.issued2020
dc.description.abstractThis study aims to determine the extent to which consumers’ internal factors and imagery influence the preferences of male's makeup artists in Bandung. The research method used is descriptiveverification method. The sample used was 120 people living in Bandung. Data processing is done namely validity test, reliability test, descriptive test, hypothesis test, t test, f test. Data collection method is done through interviews and questionnaires. Data were analyzed by path analysis through the SPSS program. The result showed that consumer’s internal factors did not significantly influence the preferences of Male's Makeup Artists in Bandung. Therefore, Male’s Makeup Artists need to increase their attractiveness to potential customers who can generate interest in using their services.en_US
dc.identifier.issn0038-111X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12596
dc.language.isoenen_US
dc.publisherSolid State Technology Volume: 63 Issue: 3en_US
dc.subjectConsumer’s Internal Factorsen_US
dc.subjectBrand Imageen_US
dc.subjectPreferencesen_US
dc.titleBRAND IMAGE AND CONSUMER INTERNAL FACTORS IN DETERMINING PREFERENCES OF MALE'S MAKE-UP ARTIST IN BANDUNGen_US
dc.typeArticleen_US
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