THE EFFECT OF PRODUCTIVITY ON THE COMPETITIVENESS (A Case Study on the Creative Industry in the Doll Industry Sub-Sector in West Java, Indonesia)

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dc.contributor.authorHendayana, Yana
dc.contributor.authorPurwaningdyah, Sri Wiludjeng Sunu
dc.date.accessioned2021-02-07T03:45:06Z
dc.date.available2021-02-07T03:45:06Z
dc.date.issued2020
dc.description.abstractThis study analyzes the effect of productivity on the competitiveness of the creative industry in the doll industry sub-sector in West Java Province. This study aims to determine how much the effect of productivity on competitiveness. In this study, using a survey method with a quantitative approach. The unit of analysis in this research is Micro, Small and Medium Enterprises, Creative Industry centers in the Doll Industry Sub-sector in West Java Province, with entrepreneurs as the observation unit, which is a population of 191 entrepreneurs and a sample of 128 entrepreneurs. The data obtained is the result of a survey through a questionnaire distributed to entrepreneurs. The data were processed using descriptive statistical analysis. Productivity has a significant and positive effect on competitiveness. The impact of this research is expected to increase the competitiveness of the doll industry in West Java, Indonesia.en_US
dc.identifier.issn0038-111X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12149
dc.language.isoenen_US
dc.publisherSolid State Technology Volume: 63 Issue: 3en_US
dc.subjectProductivityen_US
dc.subjectCompetitivenessen_US
dc.subjectMSMEs doll industryen_US
dc.titleTHE EFFECT OF PRODUCTIVITY ON THE COMPETITIVENESS (A Case Study on the Creative Industry in the Doll Industry Sub-Sector in West Java, Indonesia)en_US
dc.typeArticleen_US
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