THE EFFECTS OF PUBLICATION OF FRAMEWORK OF COMPETITIVE IMPROVEMENT IN GLOBAL MARKET THROUGH CREATIVITY, INNOVATION AND PRICE OF SONGKET FABRICS: A Study on Smes in Desa Sidemen, Klungkung & Karangasem District, Bali

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dc.contributor.authorFebrianti, R. Adjeng Mariana
dc.contributor.authorOctavian, Rizky Ferrari
dc.date.accessioned2021-02-07T14:02:42Z
dc.date.available2021-02-07T14:02:42Z
dc.date.issued2019
dc.description.abstractThe Indonesian state has thousands of islands and tribes with customs, cultures different from other regions. Traditional fabrics produced by each region have their own style and variety. Sidemen Bali songket fabric has unique characteristics, especially the appearance of motifs and colours, so it is used as a product characteristic of the area. This study aims to determine the role of publication in order to increase competitiveness in the global market through creativity, innovation and price socket based on regional culture. Samples were taken from 150 UKM songket cloths by using sampling method and analyzed using Structural Equation Model. The results of this study indicate that the creativity valuables affect the publication by modifying the traditional design with modern, while the innovation variable has an influence on publications where traditional songket crafters are able to publish to the international market. While the price variable has an influence on the publication, it is adjusted to the fabric/ornaments that complement it is used as a complement of songket cloth.en_US
dc.identifier.issn1943-023X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12180
dc.language.isoenen_US
dc.publisherJournal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issueen_US
dc.subjectCreativityen_US
dc.subjectInnovationen_US
dc.subjectPriceen_US
dc.subjectPublicationen_US
dc.titleTHE EFFECTS OF PUBLICATION OF FRAMEWORK OF COMPETITIVE IMPROVEMENT IN GLOBAL MARKET THROUGH CREATIVITY, INNOVATION AND PRICE OF SONGKET FABRICS: A Study on Smes in Desa Sidemen, Klungkung & Karangasem District, Balien_US
dc.typeArticleen_US
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