PRODUCT ATTRIBUTES AND PRICE OF IPHONE X IN DETERMINING THE CONSUMER PURCHASE DECISION (STUDY ON CONSUMER IBOX BEC BANDUNG)

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dc.contributor.authorDestriyandri, Vikka Noer
dc.contributor.authorLaela, Ravena Alya
dc.contributor.authorMubarak, Farhannuddin Irsyad
dc.contributor.authorBestari, Dinda Kayani Putri
dc.date.accessioned2023-01-19T02:40:10Z
dc.date.available2023-01-19T02:40:10Z
dc.date.issued2020
dc.description.abstractThis research aims to describe the effect of product attributes and price on consumer decisions in buying iPhone X products at iBox BEC Bandung. The research method used is the verification method with sampling techniques, namely probability sampling with simple random. The research sample used was 115 respondents who bought iPhone X products at iBox BEC Bandung. The instruments used in this study were questionnaire sheets, observation sheets, and iBox consumer interview sheets at BEC Bandung. The research data were analyzed using descriptive qualitative and quantitative statistics. The results showed that: (1) the product attribute was 61.89% in good category and got a positive response; (2) affordability of product prices is 76.62% which indicates that the majority of consumers feel that the price of the product is quite affordable; (3) consumer purchasing decisions for iPhone X products amounted to 62.32% in a good category; (4) product attributes affect purchasing decisions by 46.8%, thus indicating that there is a positive reciprocal relationship between the two variables at moderate level; (5) price affects purchasing decisions, with a level of 41.7%, thus indicating that there is a positive reciprocal relationship between the two variables; (6) the product attribute affects the price, with a level of 70.3%, thus indicating that there is a positive reciprocal relationship between the two variables.en_US
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/15708
dc.publisherSolid State Technologyen_US
dc.subjectProduct Attributesen_US
dc.subjectPriceen_US
dc.subjectiPhone Xen_US
dc.subjectPurchasing Decisionen_US
dc.titlePRODUCT ATTRIBUTES AND PRICE OF IPHONE X IN DETERMINING THE CONSUMER PURCHASE DECISION (STUDY ON CONSUMER IBOX BEC BANDUNG)en_US
dc.typeArticleen_US
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