FACTORS INFLUENCING HALAL COSMETICS DECISION MAKING IN BANDUNG, INDONESIA

Simple item page
dc.contributor.authorPratminingsih, Sri Astuti
dc.contributor.authorSumantri, Mohammad Bayu Aji
dc.contributor.authorPratami, Ni Putu Nurwita
dc.contributor.authorNugraha, Nugi Muhammad
dc.date.accessioned2021-02-05T14:56:35Z
dc.date.available2021-02-05T14:56:35Z
dc.date.issued2020
dc.description.abstractThis research was conducted to understand the buying behavior of halal cosmetics and the factors that influence consumers to buy halal cosmetics. The study relies on Theory of Planned Behavior model that consist of attitude, subjective norms, and perceived behavioral control. Sample in this study consists of 200 female respondents who consume halal cosmetics. Data collection is done by using a five-point Likert scale questionnaire which is then analyzed using regression analysis techniques. Results of this study found that three antecedents of intention, namely attitudes, subjective norms and perceptions of behavioral control have positive influence on consumer buying decision to buy halal cosmetics.en_US
dc.identifier.issn1475-7192
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12101
dc.language.isoenen_US
dc.publisherInternational Journal of Psychosocial Rehabilitation, Vol.24, Issue 02en_US
dc.subjectTheory of Planned Behavioren_US
dc.subjectAttitudeen_US
dc.subjectSubjective Normsen_US
dc.subjectPerceived Behavioral Controlen_US
dc.subjectBrand Imageen_US
dc.subjectBuying Decisionen_US
dc.subjectHalal Cosmeticen_US
dc.titleFACTORS INFLUENCING HALAL COSMETICS DECISION MAKING IN BANDUNG, INDONESIAen_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Sri Astuti Pratminingsih - Factors Influence Halal Cosmetics Decision Making in Bandung, Indonesia.pdf
Size:
190.95 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
International Journal