Browsing by Author "Wijaya, Ni Putu Nurwita Pratami"

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    EFFECT OF BRAND EQUITY ON BUYING INTENTION ONLINE TRANSPORTATION
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Wijaya, Ni Putu Nurwita Pratami; Wahyuwardani, Adelia Eka
    This study aims to determine the effect of brand equity on buying inttention of online ojek transportation service customers. Our hypothesis is that the customer prefers to Brand equity affects the interest in using online transportation. To answer the problem in this study researchers used a sample of 100 respondents with data analysis techniques using simple regression analysis. According to research conducted by Brand Image on Purchase Interest is very influential where according to the above data results have shown that Go-Jek still dominates market share. The percentage of Go-Jek's consumer interest that is greater than that of Grab's consumers. The results of this study are directly proportional to the previous empirical data.
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    THE EFFECT OF ELECTRONIC WORD OF MOUTH AND PANIC BUYING ON PURCHASE DECISIONS ON BANDUNG AREA (Studi Kasus: Panic Buying Bear Brand in Bandung Area)
    (WIBEST-III, 2022) Wijaya, Ni Putu Nurwita Pratami; Putri, Dhania; Delvano, Reynaldi; Kamahendra, Prabu Inzaghi Andika; Pamungkas, Zachri Ilham; Airlangga, Naufal Nur Falah
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    THE EFFECT OF USE MOBILE PAYMENT ON PURCHASING DECISION CASE STUDY: LINK AJA
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Wijaya, Ni Putu Nurwita Pratami; Pratminingsih, Sri Astuti; Hardiyanto, Nugroho
    The increasing interest in public spending has caused many companies to issue various types of forms of payment in mobile payment. One reason for the company to release products mobile payment is to provide services to its customers in terms of the ease of transactions. So the purpose of this study is to see the effect of the ease of transactions by using mobile payment on purchasing decisions. The research method used in this study is regression analysis. The data obtained comes from primary data which conducts field research in the form of interviews and questionnaires, and secondary data, namely by studying literature, archives, documents. The sample was distributed to 100% of respondents to mobile payment link users.
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    THE INFLUENCE OF SOCIAL MEDIA ADVERTISING AND ELECTRONIC WORD OF MOUTH (E-WOM) TOWARDS BUYING INTEREST OF MILLENNIAL MUSLIM FASHION IN BANDUNG
    (Solid State Technology, 2020) Wijaya, Ni Putu Nurwita Pratami; Raharjo, Oky Firmansyah; Wiryawan, Alfya Fauzia; Islamiati, Tania Noer; Fauzy, Rifky Mochammad
    Technological advances that occur in the current era have made social media develop rapidly and then not only as a communication platform but can be used as electronic advertising, particularly for the advancement of the Muslim fashion sector in Bandung. The researchers prove that Social Media Advertising and Electronic word of mouth (E-WOM) have a positive influence on Muslim fashion buying interest in the millennial generation of Bandung citizen. The reseachers used a purposive sampling method by giving electronic questionnaires to 110 millennials of Bandung citizen as the respondents to prove the results of this reseach. This research shows that Social Media Advertising and Electronic word of mouth (E-WOM) have a significant level of buying interest in Muslim fashion in the millennial generation of Bandung City. This research investigates the activities on the Social Media Advertising platform and the influence of the Electronic word of mouth (E-WOM) for Muslim fashion in the millennial generation in Bandung. This research announces owners of Muslim fashion advertised through a platform or social media to continue to use social media advertising and electronic word of mouth (E-WOM) because they have been shown to have a major influence on consumer buying interest in this era. This reseach contributes to providing positive rating and and impact for business owners, especially in the Muslim fashion sector, in order to increase income by utilizing advertisements on social media.
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    THE INFLUENCE OF SOCIAL MEDIA ADVERTISING AND ELECTRONIC WORD OF MOUTH (E-WOM) TOWARDS BUYING INTEREST OF MILLENNIAL MUSLIM FASHION IN BANDUNG
    (Solid State Technology Volume: 63 Issue: 4, 2020) Wijaya, Ni Putu Nurwita Pratami; Raharjo, Oky Firmansyah; Wiryawan, Alfya Fauzia; Islamiati, Tania Noer; Fauzy, Rifky Mochammad
    Technological advances that occur in the current era have made social media develop rapidly and then not only as a communication platform but can be used as electronic advertising, particularly for the advancement of the Muslim fashion sector in Bandung. The researchers prove that Social Media Advertising and Electronic word of mouth (E-WOM) have a positive influence on Muslim fashion buying interest in the millennial generation of Bandung citizen. The reseachers used a purposive sampling method by giving electronic questionnaires to 110 millennials of Bandung citizen as the respondents to prove the results of this reseach. This research shows that Social Media Advertising and Electronic word of mouth (E-WOM) have a significant level of buying interest in Muslim fashion in the millennial generation of Bandung City. This research investigates the activities on the Social Media Advertising platform and the influence of the Electronic word of mouth (E-WOM) for Muslim fashion in the millennial generation in Bandung. This research announces owners of Muslim fashion advertised through a platform or social media to continue to use social media advertising and electronic word of mouth (E-WOM) because they have been shown to have a major influence on consumer buying interest in this era. This reseach contributes to providing positive rating and and impact for business owners, especially in the Muslim fashion sector, in order to increase income by utilizing advertisements on social media.
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    PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAI KOPI BARA BANDUNG
    (Business Journal, Program Studi S1 Administrasi Bisnis Fakultas Komunikasi dan Bisnis Universitas Telkom, Vol.4, No.1, 2017-11) Wijaya, Ni Putu Nurwita Pratami; Aprilia, Febby
    Dewasa ini jumlah coffee shop di Indonesia khususnya di Kota Bandung semakin meningkat. Peningkatan ini berbanding lurus dengan jumlah penikmat kopi yang jumlahnya terus mengalami peningkatan. Berkaitan dengan hal tersebut, setiap coffe shop berusaha memberikan hal yang berbeda guna menarik konsumen. Berbagai faktorpun mulai ditonjolkan guna menunjang keputusan pembeli dari konsumen salah satu faktornya adalah store atmosphere. Kedai kopi Bara yang merupakan salah satu coffee shop di Kota Bandung juga berusaha untuk dapat memenangkan persaingan, untuk itu penelitan ini dilakukan pada objek ini. Tujuan penelitian untuk mengetahui bagaimana pengaruh store atmosphere terhadap keputusan pembelian di Kedai Kopi Bara. Metode penelitian yang digunakan yaitu deskriptif verifikatif dengan teknik peng􀀼mpulan data melalui penyebaran kuesioner. Hasil penelitian menunjukkan pelaksanaan store atmosphere Kedai Kopi Bara masuk pada kategori baik, karena nilai rata-rata dari keseluruhan pernyataan adalah sebesar 3,46 berada pada interval 3,40- 4,19. Store Atmosphere berpengaruh signifikan terhadap keputusan pembelian di Kedai Kopi Bara dengan Nilai t hitung X1 adalah 3.417 sedangkan t tabeI 1.660 maka Ha diterima dan Ho ditolak.
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    PENGELOMPOKKAN KULTUR BUDAYA FAKULTAS MENGGUNAKAN METODE ORGANIZATIONAL CULTURE ASSESSMENT INSTRUMENT (OCAI)
    (Performa, Jurnal Manajemen dan Bisnis, Program studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Bandung, 2016-03) Wijaya, Ni Putu Nurwita Pratami
    Budaya organisasi merupakan salah satu faktor penting yang mempengaruhi kebiasaan dan perilaku orang-orang dalam organisasi. Sangat penting kaitannya suatu organisasi perlu mengetahui dan memahami budaya organisasi yang dianut dalam organisasinya. Hal ini berkaitan dengan perilaku masing-masing individu dalam organisasi tersebut. Termasuk dalam lingkungan akademis yang terdiri dari dosen, pegawai, dan mahasiswa. Setiap perguruan tinggi perlu untuk mengetahui budaya organisasi apa yang digunakan dalam organisasinya. Menurut Cameroon dan Quinn (201 1) ada empat macam budaya dalam organisasi yaitu: budaya clan, adhocracy, hierarchy, dan market. Masing-masing kebudayaan memiliki karakteristik yang berbeda. Penelitian ini bertujuan untuk mengetahui budaya organisasi yang ada pada perguruan tinggi X. Batasan penelitian ini adalah pada tiga fakultas berbeda, dikarekan tiga fakultas tersebut yang memiliki program S 1 dan S2. Responden penelitian ini berjumlah 60, denganmasing-masing fakultas terdiri dari sepuluh responden S1 dan sepuluh responden S2. Penelitian ini menggunakan instrument OCAI (Organization Culture Assesment Instrument), dirnana kuesioner yang dibagikan keresponden mengacu pada indikator OCAI. Pengolahan hasil kuesioner menunjukkan bahwa budaya dominan pada perguruan tinggi tersebut adalah clan dan budaya yang diharapkan juga clan.
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    PERANCANGAN PENELITIAN: ADOPSI TEKNOLOGI PENGGUNAAN E-COMMERCE PADA UKM KOTA BANDUNG MENGGUNAKAN MODEL UTAUT
    (Seminar Nasional, Universitas Widyatama, 2015-03-19) Wijaya, Ni Putu Nurwita Pratami
    Penggunaan teknologi bagi pelaku bisnis saat ini menjadi kebutuhan utama . Adopsi teknologi (penerapan teknologi) memiliki peran yang sangat besar bagi keberlangsungan usaha tersebut. Kota Bandung saat ini juga tengah menggalakkan usaha UKM, mengingat saat ini Kota Bandung menjadi kota kreatif sebagai tujuan wisata. Sehingga tiahk mengherankan bahwa jumlah UKM Kota Bandung terus mengalami peningkatan. Penggunaan e-commerce bagi pelaku UKM di Indonesia sebagian besar dengan menggunakan media website, blog , dan sosial media. Media e-commerce yang digunakan sebagai sarana yang mendukung penjualan bisa diperoleh secara gratis ataupun dengan membeli. Namun permasalahan yang terjadi adalah, setelah media atau teknologi tersebut digunakan seringkali tidak berjalan efektifdalam artian hanya sekedar ada. Untuk itu peneliti mengambil pennasalahan tersebut untuk dijadikan penelitian. Apakah te rjadi kesalahan dalam mengadopsi teknologi paah pelaku UKM di Kota Bandung dalam ha1 ini media e-commerce. Dalam penelitian ini peneliti menggunakan model adopsi teknologi Unified Theoty of Acceptance and Use of Technology (VTAUT), ha1 ini dikarenakan konstruk dalam model tersebut hamper sesuai dengan faktor-faktor yang mempengaruhi adopsi teknologi pada UKM (Akkaren dan Cavaye, 2006). Perancangan penelitian ini telah melakukan uji validitas dan reliabilitas dengan menggunakan 16 item pernyataan yang dibagikan pada 30 responden.
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    ROLE OF TECHNO PARK FOR CREATE TECHNOPRENEURSHIP IN EDUCATION INDUSTRY CASE STUDY: Bandung Techno Park
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Wijaya, Ni Putu Nurwita Pratami; Saudi, Mohd Haizam Mohd
    Many ways in which the government in order to reduce the unemployment rate in Indonesia which always increase every year, one of them by increasing the number of entrepreneurs. For create an entrepreneur / entrepreneurship, higher education has a very big role. For the current universities in Indonesia largely entrepreneurs have added courses in its curriculum. Besides the addition of courses, in order to better train the entrepreneurial spirit of college students usually also create a business incubator. Likewise for the information technology field. Responding to the needs of business today that is more directed on information technology. This research was conducted in order to determine the role of universities in the printing techno while also to create a strategy that may be used as a reference for universities that want to set up a techno park as a science entrepreneur training.
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    ROLE OF TECHNO PARK FOR CREATE TECHNOPRENEURSHIP IN EDUCATION INDUSTRY CASE STUDY: BANDUNG TECHNO PARK
    (8th Widyatama International Seminar on Sustainability (WISS 2016), Widyatama University, 5 - 8, 2016-09) Wijaya, Ni Putu Nurwita Pratami; Ichsani, Sakina
    Indonesia government are trying so hard to reduce the unemployment rate in Indonesia that always increase every year. One of the sollution is to create entrepreneurs in Indonesia. Lately, current universities in Indonesia have added entrepreneurship courses in its curriculum. Besides the addition of courses, they also train the entrepreneurial spirit of college students to create a business incubator. This research was conducted in order to determine the role of universities in the printing techno to create a strategy that may be used as a reference for universities that want to set up a techno park as a science entrepreneur training.