Browsing by Author "Utami, Widyastuti Nurmalia"

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    ANALYZING COMPETITIVE STRATEGIES AS BUSINESS PRACTICE
    (Seminar Nasional Akuntansi dan Bisnis (SNAB), Fakultas Ekonomi Universitas Widyatama, 2017-07-20) Utami, Widyastuti Nurmalia
    The aim of this literature research is to analyze the concept (definition) of competitive strategy in chronological order from 1993 to 2014. The concept used in this literature research is strategic management literature. The method used in this literature research is content analysis which contains the concept of competitive strategy. Original contribution of this literature research is the first to analyze the chronology of competitive strategy concept (definition). This literature research resulted in several propositions related to the concept of competitive strategy. The conclusion of this research is the competitive strategy has various meaning and significance, but has similar aim on its application which is to achieve excellence or competitive position. The disadvantages of this research is the limited number of concept (definition) competitive strategies are analyzed, due to limited resources or reference materials used.