ANALYZING COMPETITIVE STRATEGIES AS BUSINESS PRACTICE
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Date
2017-07-20
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Seminar Nasional Akuntansi dan Bisnis (SNAB), Fakultas Ekonomi Universitas Widyatama
Abstract
The aim of this literature research is to analyze the concept (definition) of competitive strategy in
chronological order from 1993 to 2014. The concept used in this literature research is strategic
management literature. The method used in this literature research is content analysis which
contains the concept of competitive strategy. Original contribution of this literature research is the
first to analyze the chronology of competitive strategy concept (definition). This literature research
resulted in several propositions related to the concept of competitive strategy. The conclusion of
this research is the competitive strategy has various meaning and significance, but has similar aim
on its application which is to achieve excellence or competitive position. The disadvantages of this
research is the limited number of concept (definition) competitive strategies are analyzed, due to
limited resources or reference materials used.
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Keywords
Competitive Strategy, Competitive Advantage, Competitive Position