Browsing by Author "Riantani, Suskim"

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    ANALISIS DIVENDEND PAYOUT RATIO MANAGEMENT OWNERSHIP, INSTUTISIONAL OWNERSHIP DAN AGENCY COST SERTA PENGARUHNYA TERHADAP HARGA SAHAM (Studi pada Industri Perkebunan yang listing di BEI)
    (Forum Manajemen Indonesia ke 4, Fakultas Ekonomi Universitas Islam Indonesia, 2012-11-13) Riantani, Suskim; Faizal, Achmad
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    ANALISIS FAKTOR-FAKTOR MOTIVASI BELAJAR MAHASISWA FAKULTAS BISNIS DAN MANAJEMEN UNIVERSITAS WIDYATAMA BANDUNG
    (JURNAL BISNIS, MANAJEMEN & EKONOMI, Vol.9 No.3, Fakultas Bisnis & Manajemen Universitas Widyatama, 2008-02) Riantani, Suskim; Wiludjeng, Sri
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    ANALISIS FAKTOR-FAKTOR MOTIVASI BELAJAR MAHASISWA FAKULTAS BISNIS DAN MANAJEMEN UNIVERSITAS WIDYATAMA BANDUNG
    (Penelitian Internal Dosen Universitas Widyatama, 2008) Riantani, Suskim; Wiludjeng, Sri
    Proses belajar mengajar pada suatu universitas, merupakan upaya untuk mengembangkan kemampuan serta kepribadian mahasiswa yang dalam hal ini merupakan tanggung jawab semua pihak (institusi universitas, fakultas, program studi, dosen, serta mahasiswa itu sendiri). Program Studi dalam hal ini melalui para dosennya mempunyai peranan yang sangat penting dalam menumbuhkan motivasi, minat, dan disiplin mahasiswa dalam belajar. Mengetahui faktor-faktor motivasi belajar merupakan langkah awal sebagai upaya menumbuhkan motivasi belajar mahasiswa serta memperbaiki proses belajar mengajar. Dengan demikian mahasiswa akan merasa senang dan terpanggil untuk lebih meningkatkan mutu pembelajaran agar dapat mencapai prestasi belajar secara optimal. Penelitian ini bertujuan untuk (1) mengetahui bagaimana motivasi belajar mahasiswa Fakultas Bisnis dan Manajemen Universitas Widyatama Bandung, (2) menganalisis dan mengetahui faktor apa yang paling dominan menentukan motivasi belajar mahasiswa Fakultas Bisnis dan Manajemen Universitas Widyatama Bandung. Penelitian ini mengambil sampel 330 mahasiswa Program Studi S1 dan D3 Fakultas Bisnis dan Manajemen Universitas Widyatama Bandung sebagai responden. Teknik pengambilan sampel menggunakan teknik Simple Random Sampling. Analisis statistik menggunakan metode deskriptif analitis dan teknik Analisis Faktor. Hasil penelitian menunjukkan bahwa (1) secara keseluruhan motivasi belajar mahasiswa Fakultas Bisnis dan Manajemen Universitas Widyatama adalah baik, hal ini ditunjukkan oleh nilai rata-rata yang diperoleh dari jawaban seluruh responden pada seluruh pernyataan yang diajukan melalui kuesioner menunjukkan nilai sebesar 3,4 yang berada pada kisaran 3.4 – 4.1 yang menunjukkan interpretasi tanggapan responden baik, (2) dari empat faktor motivasi belajar yang diidentifikasi menggunakan model ARCS, berdasarkan analisis faktor, ditemukan enam faktor motivasi belajar mahasiswa Fakultas Bisnis dan Manajemen Universitas Widyatama, yaitu pengembangan diri (self actualization), satisfaction, relevance, confidence, penghargaan (self esteem), dan attention, (3) dari enam faktor utama yang terbentuk dari hasil analisis faktor tersebut, dapat dinyatakan bahwa faktor utama 1 yang paling dominan menjadi penentu motivasi belajar mahasiswa, yaitu ditunjukkan oleh nilai SRW paling tinggi sebesar 2,354. Faktor utama 1 tersebut adalah faktor pengembangan diri (self actualization).
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    ANALISIS INTEREST INCOME DAN FEE BASED INCOME TERHADAP EARNINGS AFTER TAX PADA 18 EMITEN PERBANKAN
    (Simposium Riset Ekonomi V, Universitas Pembangunan Nasional "Veteran" dan Ikatan Sarjana Ekonomi Indonesia Cabang Surabaya, 2011-10-08) Riantani, Suskim; Jenice, Jessica
    The global financial crisis in 2008 has lowered the financial performance some of industries in Indonesia. The impact influenced the banking sector. Report on December 2008 showed that the operating profit of the banking sector decreased 30.6%. The decline in operating profit will decrease the net income (the earnings after tax), and in the long run it will lowering the performance of banking industry if this is not addressed immediately. One of the way to raise revenue from bank's operating income is to increase the interest income (from lending) and fee-based income (non interest based income obtain from fees and commissions, foreign exchange transactions, and other income). This research analyzed and investigated the effect of interest income and fee based income on the earnings after tax. The investigations employed the regression method and test the result with the classical assumption test and using purposive sampling method to obtain the data of 18 banks listed in Indonesia Stock Exchange (Bursa Efek Indonesia or BEI) for 2005-2009 periods. The findings showed that the interest income, fee based income, and earnings after tax showed fluctuated moves. Both of the interest income and fee based income variables simultaneously showed a significant effect to the earnings after tax of 18 banks, and individually both of the interest income and fee based income variables have positive and significant effect to the earnings after tax of 18 banks during the investigation.
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    ANALISIS KEPEMILIKAN SAHAM DAN BIAYA KEAGENAN TERHADAP NILAI PERUSAHAAN
    (The 8th NCFB and Doctoral Colloquium, Fakultas Bisnis dan Pascasarjana Unika Widya Mandala Surabaya, 2015-09-29) Riantani, Suskim; Rahmawati, Anisa Kurnia; Sodik, Gugun
    The research investigates the relationship and the effect of stock ownership that includes managerial ownership, institutional ownership, and public ownership and agency costs to the firm’s value as measured by Tobin's Q model. The research method used is descriptive and verificative method. This research applied descriptive and statistic method. Statistical analysis applied the Multiple Linear Regression and Correlation Analysis using t test and F test. The test of the classical assumption applied before the linear regression. The object of research are all the mining industry listed in BEI for the period 2009-2013 whose stocks are included in the category of LQ 45. The purposive sampling technique is used as a sampling method and as a result we have eight samples. The results and findings showed that managerial ownership have positive correlation with the firm’s value, but do not show significant effect to the firm’s value. Institutional ownership have positive correlation with the firm’s value, but do not show significant effect to the firm’s value. Public ownership have positive correlation with the firm’s value and have significant effect to the firm’s value. Agency costs have negative correlation with the firm’s value, but do not show significant effect to the firm’s value.
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    ANALISIS KINERJA SAHAM PERUSAHAAN-PERUSAHAAN YANG MELAKUKAN INITIAL PUBLIC OFFERING (IPO)
    (Seminar Nasional Forum Manajemen Indonesia (FMI 6) , Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara, 2014-11-12) Riantani, Suskim; Yuliani, Reva
    Measurement of the performance of stock in the companies that make an Initial Public Offering (IPO) is one of the activities for linking the interests of the company in obtaining funding expansion purposes with the interests of investors in acquiring a high value of stock returns. This research investigated to analyze performance of the stock through the measurement of initial returns, abnormal returns, outperformed or underperformed of stock returns in the short-term (3 months) and in the long-term (24 months), and to test of significance differences of the stock performance in the short-term with the long-term. The purposive sampling method is used to obtain the sample and there are 21 companies was conducted to make an Initial Public Offering (IPO) on the Indonesia Stock Exchange (BEI) in the period of 2010. The research method are descriptive and comparative analysis using historical data. Statistical test using a one sample t-test and paired sample t-test. The results showed that the company stocks had under-pricing that investors obtain positive initial returns, the short-term abnormal returns tend to decrease, while the abnormal returns in the long-term is fluctuate. Performance of stock had outperformed in the short-term and in the long-term. The results also showed that performance of stock in the companies that do an IPO in 2010 in both of the short-term and in the long-term are significantly different. There was no significant difference performance of stock in the short-term with in the long-term in the Indonesian IPOs during the period.
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    ANALISIS PENGARUH VARIABEL MAKROEKONOMI DAN INDEKS GLOBAL TERHADAP RETURN SAHAM
    ("SEMINAR NASIONAL TEKNOLOGI INFORMASI DAN KOMUNIKASI TERAPAN (SEMANTIK) 2013 ,Universitas Dian Nuswantoro, 2013-11-16) Riantani, Suskim; Tambunan, Maria
    Penelitian ini bertujuan untuk menganalisis pengaruh variable-variabel makroekonomi dan indeks global terhadap return saham. Variabel makroekonomi diukur melalui kurs rupiah per dollar AS, suku bunga SBI, inflasi, sedangkan indeks global diukur melalui indeks Hang Seng dan indeks Dow Jones. Metode yang digunakan dalam penelitian ini adalah metode deskriptif analisis dan verifikatif. Alat analisis menggunakan regresi multiple. Unit penelitian adalah perusahaan-perusahaan yang termasuk dalam industri otomotif yang terdaftar di BEI selama periode 2007-2011. Teknik pengambilan sampel menggunakan purposive sampling dengan 18 perusahaan sebagai sampel. Hasil penelitian menunjukkan bahwa variabelvariabel makroekonomi dan indeks global yang meliputi kurs rupiah per dollar AS, suku bunga SBI, inflasi, indeks Hang Seng dan indeks Dow Jones berpengaruh signifikan terhadap return saham. Kurs rupiah per dollar AS memiliki pengaruh yang signifikan terhadap return saham dan menunjukkan arah hubungan negatif. Tingkat suku bunga SBI memiliki pengaruh yang signifikan terhadap return saham dan menunjukkan arah hubungan negatif. Tingkat inflasi tidak memiliki pengaruh yang signifikan terhadap return saham dan menunjukkan arah hubungan positif. Indeks Hang Seng memiliki pengaruh yang signifikan terhadap return saham dan menunjukkan arah hubungan positif. Indeks Dow Jones memiliki pengaruh yang signifikan terhadap return saham dan menunjukkan arah hubungan negatif.
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    ANALISIS PERBANDINGAN RISIKO SISTEMATIS DAN ABNORMAL RETURN PADA PERISTIWA STOCK SPLIT
    (Seminar Nasional, Fakultas Ekonomi dan Bisnis, Universitas Sebelas Maret Surakarta, 2014-03-18) Riantani, Suskim; Hutagalung, Dirgabri Oktavia; Sodik, Gugun
    The high of stocks price are usually less attractive to investors. One of the ways to gain demand is to engage in stock split . This action results in an increasing number of stocks outstanding to increase , by this investors can make their investment portfolio realignment. In this portfolio, investors will consider the level of risk and return of stocks that make up the portfolio. The purpose of this research is to analyze the impact of the stock split on systematic risk and abnormal returns before and after the event of stock split. The purposive sampling method is used to obtain the sample and there are 33 companies listed in Indonesian Stock Exchange that can be analysis during the research period 2007-2011. This research applied event study with descriptive and statistical method. The investigation applied descriptive analytic method and statistical analysis using the mean difference test ( paired sample t test ). The results showed that the mean of systematic risk and abnormal returns of stocks increased after the stock split event. The results of paired sample t test there were systematic risk and abnormal returns showed not significant in the differences between before and after the stock split event.
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    ANALYSIS OF DEBT TO EQUITY RATIO AND RETURN ON ASSETS AND ITS EFFECT TO CLOSING PRICE OF THE MINING INDUSTRY LISTED IN BEI
    (ASEAN Conference Scientific and Social Science Research, Universiti Teknologi Mara Malaysia, 2011-06-22) Riantani, Suskim; Hartaya, Tantra; Hasanah, Alfiah
    The impact of global financial crisis has lowered the financial performance some of mining industries in Indonesia. On the first quarter of 2009, some of them experienced 80% decreased in profit due to the decrease in price and sales of its product. The need for fresh capital to improve the financial performance has led these industries to restructure their sources of capital. One of the ways to obtain new capital is engaging in stock market. The combination of debt to equity ratio (DER) and return on asset (ROA) reflected on the price of stocks. The research analyzed and investigated the debt to equity ratio, return on asset and the effect of them on stock prices measured by the closing price. The investigations employed the regression method and test the result with the classical assumption test and using purposive sampling method to obtain the data of mining and mining service industries listed in Indonesia Stock Exchange (Bursa Efek Indonesia or BEI) for 2005-2009 period. The findings showed that the debt to equity ratio, return on assets and stock prices showed fluctuative moves. Both of the debt to equity ratio (DER) and return on asset (ROA) variables simultaneously showed a significant effect to the closing prices of the stocks of mining industries, but individually only return on asset has positive and significant effect to the closing prices of mining industries during the investigation.
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    THE ANALYSIS OF POSSIBLE BANKRUPTCY USING ALTMAN Z-SCORE MODEL OF FINANCIAL REPORT ANALYSIS IN LISTED TELECOMMUNICATION COMPANY AT BEI
    (Faculty of Business Management Universiti Teknologi MARA (UiTM) Terengganu Malaysia, 2010-08-05) Riantani, Suskim; Hasanah, Alfiah; Devriana, Rendy
    The research investigated the use of financial report analysis to predict the bankrupcty in telecommunication company using Altman Z-Score model. Altman Z-Score has five financial ratio indicators that can be combined to differentiate between bankrupt and not bankrupt company. The five indicators are Working Capital to Total Assets, Retained Earnings to Total Assets, EBIT to Total Assets, Market Value of Equity to Book Value of Liabilities and Sales to Total Assets. The five financial ratio indicators represent the aspect of Liquidity, Profitability, Solvability and Activity. The purpose of the research is to identified and analyse Altman Z-Score model of financial ratios in a tellecommunication company listed in Indonesia Stock Market. The sample of the research were choosed by the purposive sampling method and identified two companies meet the criteria which are PT Telkom, Tbk and PT Indosat, Tbk. The investigation showed that on the period of analysis between 2003-2007 PT Telkom, Tbk is chategorized as healthy company with Altman Z-Score > 2,99 meanwhile PT. Indosat, Tbk has Altman Z-Score between 1,8 – 2,99 chategorized in the grey area condition.
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    COMMERCIAL BANKS’ PERFORMANCE AND CREDIT RISK IN INDONESIA
    (International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 2, 2020) Riantani, Suskim; Sumadhinata, Yelli Eka; Dyahrini, Wien; Kuswara, Galuh Boga; Purwaningdyah, Sri Wiludjeng Sunu
    This research aims to measure financial performance and its effect on the level of credit risk. Financial performance used to predict credit risk consists of the level of capital adequacy measured through the Capital Adequacy Ratio (CAR) and the amount of credit measured through a Loan to Deposit Ratio (LDR), while credit risk is measured through the level of Non-Performing Loans (NPLs) . The research method uses descriptive and verificative methods. The research was conducted on commercial banks listed on the IDX during the period of 2014- 2018. Observations were made on 35 commercial banks through the purposive sampling method. Data analysis using panel data regression models by testing as required. The results showed that the Capital Adequacy Ratio (CAR) has a significant effect on credit risk (NPLs), while the Loan to Deposit Ratio (LDR) has no significant effect on credit risk (NPLs).
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    DIVIDEND PAYOUT RATIO, TOTAL ASSET GROWTH, DAN RETURN ON INVESTMENT SERTA PENGARUHNYA TERHADAP CLOSING PRICE
    (Jurnal Ilmiah X'Press Akaderni Sekretari dan Manajemen Ariyanti Bandung, 2010-09) Riantani, Suskim; Suryawardlzana, Ryan Hadian; Gugun Sodik, Gugun Sodik
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    DOES THE VALUE ADDED CAN PREDICT THE PERFORMANCE OF THE PROPERTY AND REAL ESTATE INDUSTRY IN INDONESIA
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Riantani, Suskim
    This study aims to analyze whether financial performance measured using value added methods, namely economic value added (EVA), refined economic value added (REVA), and market value added (MVA) can predict market performance as measured by stock returns . The research method uses descriptive and verification methods. The unit of analysis is carried out on property and real estate sector issuers listed on the IDX during the 2012-2016 period. Observations were made on 8 issuers of the property and real estate sector through sampling using the purposive sampling method. Data analysis using multiple linear regression with F test statistics and t test at a significance level of 5%. The results of the study show that economic value added (EVA) and market value added (MVA) cannot predict stock returns while significantly refined economic value added (REVA) can be used to predict stock returns.
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    THE EFFECT OF HUMAN CAPITAL AND SOCIAL CAPITAL ON PRODUCTIVITY OF COMPETITIVENESS (Case Study in the Creative Industries Sub Sector of doll industry in West Java Province Indonesia)
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Hendayana, Yana; Riantani, Suskim; Sumadhinata, Yelli Eka; Dyahrini, Wien; Kuswara, Galuh Boga
    This study analyzes the competitiveness of the creative industry subsector of the doll industry in West Java Province which is influenced by human capital, social capital, and productivity which have an effect on the competitiveness. The aim of this research is to know and to analyze the effect of human capital, social capital, directly and through productivity on competitiveness. This research used a quantitative approach as a survey method. The unit of analysis of this study is the SMEs (small and medium enterprises) Center of the doll Industry Subsector Creative Industry in West Java Province, with entrepreneurs as the observation unit, with a population of 191 entrepreneurs and a sample of 128 entrepreneurs. Data obtained from the survey results through a questionnaire distributed to entrepreneurs. Data were processed using descriptive statistical analysis. Likewise, human capital, social capital, and productivity have significant and positive effects on competitiveness. These findings suggest that productivity can be an intervening variable for competitiveness. The effect of this research is expected to increase the competitiveness of the doll industry in Indonesia's West Java Province.
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    EVALUATING THE FINANCIAL PERFORMANCE USING THE GROWTH OF EPS, CFO, AND EVA AND THEIR IMPACT TO THE STOCK RETURN OF LISTED TELECOMMUNICATION INDUSTRY IN BEI
    (10th UBAYA International Annual Symposium On Management, Universitas Surabaya, 2013-03-16) Riantani, Suskim; Negoro, Harry Setyo; Hasanah, Alfiah
    The financial evaluation of the telecommunication industry is very important information not only in assessing financial performance but also as an input for successful strategic business planning either for the management of the company or for its share holders. The purpose of this research is to evaluate the financial performance using three measures which are the growth of Earning per Share (EPS), growth of Cash Flow Operation (CFO) and the growth of Economic Value Added (EVA) and their impact to the stock return. This research applied descriptive and statistic method. Statistical analysis applied the Multiple Linear Regression and Correlation Analysis. The test of the classical assumption such as the normality, autocorrelation, multicollinearity and heteroscedasticity applied before the linear regression. The purposive sampling method is used to obtain the sample and there are three telecommunication companies as our sample which are PT Telkom Tbk, PT Indosat Tbk, and PT. XL Axiata Tbk. The result showed that the growth of EPS, CFO and EVA tend to fluctuate during the research period of 2006-2010. The three variables effect significant and simultaneously to the stock return. But partially (a) EPS do not showed significant effect to the stock return, (b) CFO showed significant effect to the stock return (c) and EVA also showed significant effect to the stock return.
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    EVALUATION RESULTS OF TRACER STUDY AS AN EFFORT TO IMPROVE TEACHING AND LEARNING ACTIVITIES AT WIDYATAMA UNIVERSITY (CASE STUDY: GRADUATE OF THE UNIVERSITY OF WIDYATAMA GRADUATING IN 2017)
    (International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 2, 2020) Sumadhinata, Yelli Eka; Dyahrini, Wien; Kuswara, Galuh Boga; SP, Sri Wiludjeng; Hendayana, Yana; Riantani, Suskim
    Career Center of Widyatama University was formed based on Widyatama University Regulation no. 005 of 2015 organizational structure. Career center is a university supporting mengenai struktur organisasi carrier center universitas widyatama. Carrier center is a university supporting institution that carries out soft skill learning activities, job fair, gathering, and Tracer Study. Tracer study is conducted as an evaluation for institutions especially in the effort to increase teaching and learning activities at widyatama university. This research aims to conduct a search for university graduates and evaluate the results of tracer study graduates in 2017. The number of respondents who filled the questionnaire was 384 people from 1302 total graduates in 2017. From the analysis of data processing descriptive statistics are known as much as, 60,94% of current graduates work. 63%. Respondents worked in the private sector and the rest were scattered in the government sector, non profit organization, areas including state-owned enterprises as much as 23%, and entrepreneurs of 14%. Overall horizontal alignment of 79,5% means that the competence gained during the education in Widyatama according to the needs in the field of work, and from the results of the study obtained data that graduates who do work with the level of education is 78 %.it means good
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    GOLF EVENT PLANNING ANALYSIS: A Case study of Fella Golf Club Bandung 2019
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Oktaviani, Desy; Sutisna, Deden; Sumadhinata, Yelli Eka; Riantani, Suskim
    This research analyzes the planning of a golf match event organized by Fella Golf Club Bandung. In this case, analyzing the planning, which includes planning, budgets, objectives, supervision and responsibility in the event of the events organized by Fella Golf Club Bandung. The research methods used are descriptive research methods with a qualitative approach, data obtained from interviews and direct observation. The results derived from this research show that the event events by Fella Golf has a good planning and already calculated with the maturity of the activities, so there is a problem in the implementation that is not in accordance with expected.
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    HOW DO SHAREHOLDING PATTERN PREDICT MARKET VALUE? EVIDENCE FROM INDONESIA
    (WIBEST-II, 2021) Riantani, Suskim; Ridlo, Dika Muhammad; Fitriani, Nurul; Utami, Istian Moga; Firmansyah, Ikhwal; Ramadhan, Rizqi; Sinaga, Obsatar
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    THE IMPLICATION OF THE SUPREME COURTS AFFIRMATION TOWARDS JUDEX FACTI DECISION IN A FINAL AND BINDING JUDICIAL AWARD WHICH STILL PROVIDING A CHANCE TO PERFORM LEGAL ACTION THROUGH ARBITRATION AFTER THE NULLIFICATION OF THE ARBITRATION AWARD
    (International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 1, 2020) Slamet, Sri Redjeki; Soekristyanto, Okky Rachmadi; Makawi, Panhar; Riantani, Suskim
    The Arbitration Award is a binding adjudication precedent, but based on the provision of Article 70, Statute Number 30 of 1999 of Arbitration and Alternative Dispute Resolution (Statute of Arbitration), such award are admissible for nullification by the District Court and it is also a subject for an appeal to the Supreme Court of Indonesia. The verdict within the Supreme Court award Number 62 B/ Pdt. Sus-Arbt/ 2017 regarding the case of the nullification of Badan Arbitrase Nasional Indonesia’s award, has refused to discharge the authority of Badan Arbitrase Nasional Indonesia (BANI). The legal issues analyzed within this research are: Does the nullification of Arbitration Award resulting on nullification of Arbitration Clause? What are the implications of the affirming verdict of the Supreme Court’s award Number 62 B/Pdt. Sus-Arbt/2017 on Judex Facti’s award number 332/Pdt.G/Arb/2016/PN Jkt.Pst towards the dispute resolution process between the parties? The writing method applied to this thesis is a normative method with descriptive research, with the application of primary, secondary, and tertiary legal resources, analyzed in a qualitative manner. The nullification of Arbitration Award by the Supreme Court does not revoking the authorization of Arbitration and the implication of such awards is that the Pactum de Compromitendo is still enforceable and BANI is still the authorized choice of forum. The conclusions taken from the research conducted are: 1) The nullification of Arbitration Award resulting on nullification of the Arbitration Clause; 2) The implication of the Supreme Court’s award Number 62 B/Pdt.Sus-Arbt/2017 is that there is no certainty of law for the parties as a result of the binding and un-nullified enforceability of the arbitration clause based on the provision of the first paragraph of Article 1338, The Book of Indonesia Private Law. Recommendation: 1) PT. Republik Energi & Metal is advised to file for Judicial Review towards the case to the Supreme Court in order to annul the previous award of the Supreme Court; 2) The conflicting parties to establish Acte Compromis to nullify Arbitration Clause.
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    IS IT TRUE THAT DIGITAL MARKETING, BRAND IMAGE AND PRODUCT QUALITY CAN INFLUENCE THE DECISION ON THE USE OF HELLO CARDS (Case Study of Widyatama University students)
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Purwaningdyah, Sri Wiludjeng Sunu; Hendayana, Yana; Riantani, Suskim; Sumadhinata, Yelli Eka; Dyahrini, Wien; Kuswara, Galuh Boga
    Technological developments in the current era of globalization are pushing information more rapidly. This will have an impact on the increasingly dramatic development of business activities. Every company tries to improve or change its marketing strategy in order to attract and retain customers. Among the marketing strategies used by the company are digital markting, brand image, and product quality, this is expected to be able to improve the decision to use halo cards in carrying out their daily activities. This study aims to find out how consumer responses about digital marketing, how consumers respond to brand image and how responses about the quality of halo card products and whether digital marketing factors, brad image and product quality influence the decision to use a halo card. The method used in this research is descriptive and verification methods. Data compilation techniques by distributing questionnaires, interviews and observations. The sampling technique used was accidental sampling. The tool used is Multiple Regression. The results showed that digital marketing, brand image, and product quality influence the decision to use halo cards positively and significantly. This is because digital marketing used by Telkomsel companies can be accepted by consumers and meet consumer expectations, as well as brand image and quality of halo card products are trusted because they have a strong signal.