Browsing by Author "Rahmadi, Rifki Puji"

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    INCREASING STUDENT INTEREST IN ENTREPRENEURSHIP THROUGH THE ROLE OF ENTREPRENEURSHIP EDUCATION AND FAMILY ENVIRONMENT (SURVEY ON STUDENTS IN BANDUNG, INDONESIA)
    (Solid State Technology, 2020) Samoedra, Artarina D.A; S, Herlambang Dwi Putra; Rahmadi, Rifki Puji; H, Raden Muhammad Lutfhi; G, Muhammad Mulfi Rayna B.A.
    The world is faced with a disaster with the coronavirus disease, it has an impact in almost all sectors. This is one of the triggers for a slowdown in recruiting new employees, where college graduates in 2020 have the potential to be affected by this problem. Education has an essential role in shaping human character, one of which is entrepreneurship education. Apart from entrepreneurship education, another factor that can foster interest in entrepreneurship is the family environment. With the existence of entrepreneurship education and a supportive family environment, it is hoped that there will be an increase in student interest in entrepreneurship and reduce the number of unemployed in Indonesia. In this study, the number of samples was 107 respondents, and the sample was calculated three times using the iteration method. The research design used was descriptive and verification, while the research method used multiple regression. The results showed that entrepreneurship education influenced the interest in entrepreneurship by 57.7%, and the family environment had an influence of 66.5%. In contrast, the rest was influenced by other variables that were not examined.
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    INCREASING STUDENT INTEREST IN ENTREPRENEURSHIP THROUGH THE ROLE OF ENTREPRENEURSHIP EDUCATION AND FAMILY ENVIRONMENT (Survey on Students in Bandung, Indonesia)
    (Solid State Technology Volume: 63 Issue: 4, 2020) Samoedra, Artarina Dewi Asri; Putra S, Herlambang Dwi; Rahmadi, Rifki Puji; Rayna B.A.G, Muhammad Mulfi; Lutfhi H, Raden Muhammad
    The world is faced with a disaster with the coronavirus disease, it has an impact in almost all sectors. This is one of the triggers for a slowdown in recruiting new employees, where college graduates in 2020 have the potential to be affected by this problem. Education has an essential role in shaping human character, one of which is entrepreneurship education. Apart from entrepreneurship education, another factor that can foster interest in entrepreneurship is the family environment. With the existence of entrepreneurship education and a supportive family environment, it is hoped that there will be an increase in student interest in entrepreneurship and reduce the number of unemployed in Indonesia. In this study, the number of samples was 107 respondents, and the sample was calculated three times using the iteration method. The research design used was descriptive and verification, while the research method used multiple regression. The results showed that entrepreneurship education influenced the interest in entrepreneurship by 57.7%, and the family environment had an influence of 66.5%. In contrast, the rest was influenced by other variables that were not examined.
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    INCREASING STUDENT INTEREST IN ENTREPRENEURSHIP THROUGH THE ROLE OF ENTREPRENEURSHIP EDUCATION AND FAMILY ENVIRONMENT (SURVEY ON STUDENTS IN BANDUNG, INDONESIA)
    (Solid State Technology, 2020) Samoedra, Artarina D.A; S, Herlambang Dwi Putra; Rahmadi, Rifki Puji; G, Muhammad Mulfi Rayna B.A.; H, Raden Muhammad Lutfhi
    The world is faced with a disaster with the coronavirus disease, it has an impact in almost all sectors. This is one of the triggers for a slowdown in recruiting new employees, where college graduates in 2020 have the potential to be affected by this problem. Education has an essential role in shaping human character, one of which is entrepreneurship education. Apart from entrepreneurship education, another factor that can foster interest in entrepreneurship is the family environment. With the existence of entrepreneurship education and a supportive family environment, it is hoped that there will be an increase in student interest in entrepreneurship and reduce the number of unemployed in Indonesia. In this study, the number of samples was 107 respondents, and the sample was calculated three times using the iteration method. The research design used was descriptive and verification, while the research method used multiple regression. The results showed that entrepreneurship education influenced the interest in entrepreneurship by 57.7%, and the family environment had an influence of 66.5%. In contrast, the rest was influenced by other variables that were not examined.
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    TINJAUAN PELAKSANAAN BAURAN PROMOSI PADA LAUNDRY SEPATU HARBOUR BRIGHTSHOES
    (Program Studi Manajemen D3 Fakultas Ekonomi - Bisnis Universitas Widyatama, 2019) Rahmadi, Rifki Puji
    Laporan Tugas Akhir ini adalah hasil dari penelitian dan pengamatan pelaksanaan Bauran Promosi pada Harbour BrightShoes, perusahaan ini bergerak dalam bidang jasa laundry sepatu Di Kota Bandung. Peranan bauran promosi sangatlah penting bagi suatu perusahaan, karena dengan adanya Bauran Promosi yang efektif dan efisien maka tujuan perusahaan dapat tercapai. Bauran promosi terdiri atas 5 (lima) alat-alat promosi, yaitu periklanan, promosi penjualan, penjualan pribadi, hubungan masyarakat, dan pemasaran langsung. Dengan melaksanakan bauran promosi ini perusahaan dapat mengetahui pelaksanaan, hambatan, dan mendapatkan solusi dalam menghadapi hambatan tersebut. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif. Teknik pengumpulan data yang digunakan dengan cara obervasi, wawancara, dan data perusahaan. Hasil penelitian menunjukan bahwa pelaksanaan bauran promosi pada Harbour BrightShoes ini meliputi periklanan (banner,brosur, dan media sosial), promosi penjualan, dan hubungan masyarakat.