Browsing by Author "Padmakusumah, Rizal Ramdan"

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    ANALISIS PERKEMBANGAN KINERJA KOPERASI MAHASISWA DI KOTA BANDUNG DENGAN MENGGUNAKAN PENDEKATAN BALANCED SCORECARD
    (Forum Manajemen Indonesia ke 4, Fakultas Ekonomi Universitas Islam Indonesia, 2012-11-13) Padmakusumah, Rizal Ramdan
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    COST ACCOUNTING FOR SERVICE COMPANY (Case Study in Private Universities in Bandung City)
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Padmakusumah, Rizal Ramdan; Saudi, Mohd Haizam Mohd
    Cost information is very important for all types of companies. Cost information is basically generated by financial accounting in general, but detailed cost information is only conveyed by cost accounting. This study aims to open thinking about the opportunities for the use of cost accounting in service companies in the form of private universitiy. The sample of this research is 8 (eight) private universities in the City of Bandung. Research conducted is qualitative research with secondary data as the main data source. The analysis method used is descriptive qualitative. The results showed that the costs at the private university can be classified into types of variable costs, semi-variable costs, semi-fixed costs, and fixed costs. Costs at private universities are mostly in the type of semi-variable costs and fixed costs. The suggestion from this study is that private universities in addition to using financial accounting also need to use cost accounting together to produce cost reports in more detail which will be very useful for the purposes of analysis and decision making. The academic advice from this research is that in order to determine or classify costs more accurately, it is necessary to approach the quantitative cost behavior analysis.
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    DEVELOPING COOPERATIVE PERFORMANCE INDICATORS USING COMBINATION METHODS {BALANCED SCORECARD (BSC), PERFORMANCE PRISM, AND KEY PERFORMANCE INDICATORS (KPIs)
    (International Conference on Enterpreneurship Business and Management 2012, Program Magister Manajemen Universitas Tarumanagara Jakarta‐Indonesia, 2012-10-18) Padmakusumah, Rizal Ramdan
    In Indonesia, the number of cooperatives grow rapidly during the last 5 years (2007-2011), but many of them was inactive or not develop. the amount of inactive cooperatives is about 247.908 or 29.24% from all number cooperatives in Indonesia. One of the reasons of it is the inability of the cooperative in controlling its performance through appropriate performance measures that can give significant effect to the business performance, in theory and business practice this performance measures also known as Key Performance Indicator (KPI). This study aims to develop the appropriate performance measures for the cooperatives enterprise through a literature study and also practical (the author’s experiences) approaches related to the theory of integrated performance measurement especially following three methods, that is: Balanced Scorecard (BSC), Performance Prism, and Key Performance Indicators (KPIs). This paper shows that by combining the methods of KPIs, BSC, and the Performance Prism, the cooperative performance measures produced will be more comprehensive and covers the complete range of stakeholder interests and also perspectives of organization and business, as well as be able to influence and improve the business performance significantly.
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    DIFFERENT TYPES OF SUKUK IN COMPANIES LISTED IN BEI
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Hendiarto, Susanto R.; Sujai, R. Achmad Drajat Aji; Oktari, Sari Dewi; Padmakusumah, Rizal Ramdan
    One form of Islamic financial instruments that have been widely published either by the corporation or by state is sukuk. For issuers, issue Islamic bonds (sukuk) means also utilize certain opportunity. The Issuer may acquire a broader funding sources, both conventional and Islamic investors. Moreover, the innovative structure of Islamic bonds also offer an opportunity to gain a competitive capital cost and benefit. This study aims to determine the effect of different types of Islamic bonds (sukuk) in companies listed on the Stock Exchange. The method used by the researchers is to test the diversity using chi-square statistic with data collection based on the financial statements of some companies listed on the Stock Exchange. The results showed.
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    EFFECT OF GREEN MARKETING, PRODUCT KNOWLEDGE AND BRAND PERSONALITY ON PURCHASING DECISIONS (Study Case The Body Shop)
    (WIBEST-III, 2022) Gustiani, Livia Garda F.; Jihan, Alma A.N.; Fasya, Salsabila F.; Azzahra, Nadhira R.; Rahmawaty, Jihan P.; Padmakusumah, Rizal Ramdan
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    THE EFFECTS OF USING USTADZ CELEBRITY ON INFLUENCING CONSUMER INTENTION TO ENGAGE WITH UMRAH TRAVEL IN BANDUNG, INDONESIA
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Rahmayanti, Rima; Susanti, Neneng; Padmakusumah, Rizal Ramdan; Oktari, Sari Dewi
    The increasing number of Umrah pilgrims from year to year does not corner people's buying interest in worshiping the temple amid the many cases of Umrah travel fraud in recent years, where some Umrah travel agents are not trustworthy in managing their companies so that the material and non-material losses of prospective pilgrims. The purpose of this study is to find out how much the influence of Ustadz as an endorser in influencing people’s interest in Umrah pilgrims of choosing a travel agent. The research method used quantitative descriptive, with SEM PLS analysis tools. The population number is not known, the determination of the number of samples is by the theory of Malhotra, which is five times the number of indicators. The results of this study is a significant influence from religious teachers as an endorser of buying interest of Umrah pilgrims in choosing travel by 92,21%.
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    AN EMPIRICAL TESTING OF CO-OPERATIVE ENTERPRISE CUSTOMER OR MEMBER LOYALTY CONCEPT (Case Study of Co-operatives Consumer in West Java Province of Indonesia)
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Padmakusumah, Rizal Ramdan; Saudi, Mohd Haizam Mohd; Sinaga, Obsatar
    The purpose of this study is to assess the quality of member loyalty of co-operatives consumer in West Java Province of Indonesiaand also to examine or verify the concept of member loyalty empirically. The research method used is descriptive analysis or descriptive statistics. The test used is the validity test and reliability test which is assisted by IBM statistical software SPSS 23. To assess member loyalty, the interval class criteria are used. This study concluded that the member loyalty of co-operatives consumer in West Java Province of Indonesia is in a “good” criteria or condition. This study also showed that dimension of member loyalty is divided into two dimension namely, behavioral loyalty and attitudinal loyalty. The final important finding of this research is that indicator of member loyalty is consists of seven indicators namely, repeat purchase, buy different products, word of mouth, price (cost) sensitivity, retention to better alternatives, investment, and active in planning-managing-controlling co-operative.
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    INFLUENCE INVESTMENT OPPORTUNITY SET, LEVERAGE AND MARKET RISK OF DIVIDEND PAYOUT RATIO
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Susanti, Neneng; Rahmayanti, Rima; Padmakusumah, Rizal Ramdan; Sujai, R. Achmad Drajat Aji
    This study aims to Determine Whether there is a significant effect of the Investment Opportunity Set, Leverage and Market Risk on Dividend Payout Ratio partially and together. This study uses descriptive and verivative methods, Populations taken from Manufacturing Companies listed on the Stock Exchange for the period 2012-2017. By using purposive sampling in sampling. Data used secondary sources of data items, namely the financial statements of 15 Manufacturing Companies listed on the Stock Exchange for the period 2012-2017. The data analysis used in this study is multiple linear analysis with a significance level of 5%. The program used in analyzing the data uses E-Views 9. The results of the study indicate that the partially Investment Opportunity Set partially Affects the Dividend Payout Ratio. and leverage has an influence partially on dividend payout ratio While Market Risk does not partially Affect the Dividend Payout Ratio. And together it shows that the Investment Opportunity Set, Leverage and Market Risk have a significant effect on Dividend Payout Ratio.
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    INTERNET BASED INTERACTIVE MARKETING PRACTICES IN PRIVATE UNIVERSITIES (Case Study at the Best Private Universities in the Bandung City Area)
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Padmakusumah, Rizal Ramdan; Susanti, Neneng; Rahmayanti, Rima; Oktari, Sari Dewi
    There are 117 private universities in Bandung City, Indonesia. The competition between private universities in the Bandung City is certainly very tight and who is most capable of persuading and influencing consumers (prospective students) so he will win the competition and certainly get a large number of new students. One marketing activity that has a broad and fast impact to influence and or persuade consumers to buy is interactive marketing. Interactive marketing is, of course, a mandatory activity for every business organization, including private universities especially internet-based marketing. This research aims to identify and analyze internet-based interactive marketing activities of the best private Universities in Bandung City and its surroundings, which are located directly (Kabupaten Bandung, Kabupaten Bandung Barat, and Kota Cimahi). Private universities that are directly adjacent to the Bandung City are also analyzed because they are direct competitors from private universities in Bandung City. This research is a descriptive exploratory study or a type of qualitative research with the research method used is descriptive statistics. The unit analysis of this study is private universities located in the city of Bandung and around. The observation unit are various internet-based interactive marketing activities from these private universities. Using purposive judgment sampling with the criteria of the best private universities, the sample of this study is 6 private universities. Primary data and secondary data are both used in this study and the data is obtained by direct observation through internet browsing related to the object of research. The results of the study show that internet-based interactive marketing is quite intensively carried out by private universities in Bandung City and around. The website, search ads, display ads, e-mail, and social media have been implemented quite thoroughly and intensively by them. Interactive internet-based marketing seems to play a role in their webometricsranking and promotion activities.
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    THE MAINTAINING OF TRUST OF ONLINE BUSINESS TRADING FROM ISLAMIC PERSPECTIVE
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Rahmayanti, Rima; Padmakusumah, Rizal Ramdan; Susanti, Neneng; Susanto, R.
    Based on country general managerin 2018 reveals that customer satisfaction online shopping decreased until 86% because the items that the buyer received were not the same as what on display or the items that they buy are unexpectations, as well as the Digital Trust Index survey explains the rampant digital fraud that has reduced consumer confidence in shopping online. The purpose of this study is to find out about the Islamic perspective of the importance of maintaining trust in trading online which is based on Islamic Shari'a. The research method used is descriptive qualitative. The results of this study are that online businesses must be trustworthy in maintaining consumer trust by holding the principle of Islamic Shari'a, including: not reducing the weight of the scale, explaining the specifications of the products sold, not over-editing images that do not match the original form.
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    MERIT PAY: Increase or Hinder Performance?
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Sofyandi, Herman; Padmakusumah, Rizal Ramdan
    Organizations or companies implement the merit system solely to improve the performance of its employees. This is because the reward system stimulates the motivation of work to improve their performance. Although merit pay is widely used by many organizations, in fact some businesses still question whether merit pay can improve employee and organizational performance. At present merit pay is still a contradiction. This article tries to understand the pros and cons of the implementation of merit pay as well as its positive and negative aspects. The final part of this article tries to understand how merit pay must be implemented by the Organization to make it more effective.
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    PERBANDINGAN DIMENSI RELATIONSHIP MARKETING ANTARA PERUSAHAAN MANUFAKTUR DAN PERUSAHAAN JASA
    (Jurnal In_Search, Universitas Informatika dan Bisnis Indonesia, 2015-08) Padmakusumah, Rizal Ramdan; Wulandari, Shifa
    Tujuan rnakalah ini adalah untuk rnembahas perbandingan dhnensi relationship marketing (RM) pada perusahaan manufaktur dengan perusahaan jasa. Rurnusan masalah pada makalah ini adalah apa saja persarnaan dan perbedaan dirnensi relationsh~;~m arketing yang diterapkan pada perusahaan manufaktur dan perusahaan jasa. Pendekatan yang dilakukan adalah membandingkan dimensi relationship marketing pada perusahaan manufaktur dan jasa rnelalui kajlbn literatur, Kajian literatur dilakukan pada jurnal rnelalui journal serach engine: search.uroauest, corn, search.ebscohost, com, infotrac. aaleprou~~com, dan 1ibaen.orq dengan rnenggunakan key word "relationship marketing': Irnplikasi penelltian dari rnakalah ini adalah diperolehnya pengklasiif'asian (persamaan dan perbedaan) dimensi RM antara perusahaan manufaktur dan perusahaan jasa. Kontribusi orisinil dari rnakalah ini adalah pengklasifikashn dirnensi RM yang dihasilkan akan rnemudahkan peneliti untuk rnemilih dan menggunakan dirnensi RM pada penelitian-penelitian selanjutnya 07 rnasing-masing perusahaan (industri) rnanufaktur rnaupun perusahaan (industri) jasa.
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    QUANTITATIVE METHOD FOR PREDICTING THE NUMBER OF NEW STUDENTS IN PRIVATE COLLEGES (Case Study on XYZ University)
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Padmakusumah, Rizal Ramdan; Sinaga, Obsatar
    Forecasting the number of new students there is a certain period for private universities is very important to predict the resource requirements of these private universities. Accurate forecasting will increase the effectiveness and efficiency of business in private tertiary institutions. Quantitative forecasting methods are forecasting methods that are commonly used by various organizations including private tertiary institutions. This study tries to predict the number of new students at private universities in a certain period by using three quantitative methods, namely: the four-monthly moving average method with weighting, the exponential refinement method, and the trend analysis method and then assess which method is the best ( accurate) in predicting the number of new students. This research was conducted at one of the best private tertiary institutions in Indonesia which kept its original identity a secret and was given the identity in this study as XYZ University. The research conducted was a qualitative study using secondary data, namely actual new student data for 5 years (2015 to 2019). The results showed that the exponential refinement method was better used in predicting new student data for a certain period than the moving average method with weighting as well as the trend analysis method. Forecasting results using exponential refinement methods before use, of course, must first consider factors, situations, and other assumptions in the predicted period.
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    RELATIONSHIP MARKETING AS A KEY SUCCESS FACTOR OF CO-OPERATIVE ENTERPRISE BUSINESS PERFORMANCE (An Emphirical Testing on the Best Co-operative Consumer in West Java Province of Indonesia)
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Padmakusumah, Rizal Ramdan; Rahmayanti, Rima; Susanti, Neneng; Sujai, R. Achmad Drajat Aji Sujai
    This paper aims to empirically test the concept of relational marketing in co-operative enterprise. Testing was carried out on the best co-operatives consumer in the West Java Province of Indonesia, amounting to 37 co-operatives (370 respondents). The consumer co-operative is chosen because that it is one of the most numerous types of co-operatives in Indonesia and West Java Province. Also, it is chosen because that it is one of the provinces in Indonesia with the highest number of consumer co-operatives. Various statistical analyze and tests in this research were carried out using Structural Equation Modeling-Partial Least Square method (SEM-PLS) assisted by SMART-PLS 3.2.7 statistical software. Testing the effects of mediating variables in this research using “The Steps” approach [1][2]. The results of this research are that relationship marketing directly affects the co-operative business performance (path coefficient = 0.155 and P Value = 0.059, at 5% significance level) and also member loyalty (path coefficiet = 0.684 and P Value = 0,000, at 5% significance level).Member loyalty directly affects co-operative business performance (path coefficient = 0.441 and P Value = 0,000, at 5% significance level). Relationship marketing has an indirect effect through member loyalty on co-operative business performance (path coefficient = 0.301 and P Value = 0,000, at 5% significance level). The implication of this research is to undrstand that by focusing on improving the quality of relationship marketing programs or activities, the management of co-operatives consumer in the West Java Province of Indonesia will significantly increase the loyalty or member participation and also the co-operative business performance. Subsequent research can be carried out on a unit analysis in another country or in the different types of co-operatives such as service co-operative, production co-operative and saving and loan co-operative.