Browsing by Author "Kusuma, Meidiahna"

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    ENTREPRENEURSHIP EDUCATION IN UNDERGRADUATE PROGRAM TO SUPPORT THE CREATION OF YOUNG WOMEN ENTREPRENEUR
    (Widyatama International Seminar, 2014-02-14) Kusuma, Meidiahna; Radianto, Wirawan ED
    Women role in the society is increasing. More women entrepreneurs are existed in the market. However, the number of women entrepreneur is still below men entrepreneurs whereas number of productive women is higher than that of men. Past researches argue that it is due to women that tend to be risk averse while entrepreneurs are close related with risk taking behaviour. Past researches also argue that risk taking behaviour can be learned. Therefore, this study will analyse the risk taking behaviour of young women entrepreneurs and factors influencing that behaviour. The result shows that those young women entrepreneurs have anticipated every risk that might occur and able to see failure as part of their business journey. The reasons that let them keep moving are (1) the fact that they are still able to grab the benefits from the market, (2) their positive concept about failure, (3) and the role of facilitators in guiding them, and make them more confidence in running the business.