Browsing by Author "Handayani, Rini"

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    BUILDING OF E-CUSTOMERS’ LOYALTY THROUGH IMAGE DEPARTMENT STORE IN DIGITAL ERA ( Survey of department store in the city of Bandung)
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Handayani, Rini; Rachmawati, Mariana; Kurniawan, Ryan; Roespinoedji, Djoko
    In the retail sector, the development of the digital era has brought changes to society regarding shopping patterns. The customer loyalty tends to decrease. The purpose of this study was to find out how department store image, e-customer loyalty and the influence of department store image on e-customer loyalty. The population of this study is customers of online department store shopping sites in Bandung covering Matahari, Metro, Ramayana and Yogya. The sample customers are department store shopping sites that shop at least once a month at department stores. The analysis used is descriptive and path analysis. The results of the study stated that there was a significant effect of department store image on e-customer loyalty.
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    CREATING MILLENIAL CUSTOMER SATISFACTION THROUGH PRICING (Case Study on Grand Star Holiday)
    (Solid State Technology Volume: 63 Issue: 3, 2020) Handayani, Rini; Nilasari, Irma; Saudi, Mohd Haizam Mohd
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    THE EFFECT OF HEDONIC SHOPPING MOTIVATION ON IMPULSE PURCHASE OF FASHION PRODUCTS IN PANDEMIC TIMES (Case Study on Generation Z Consumers of Several E-Commerce in Bandung)
    (WIBEST-II, 2021) Handayani, Rini; Sofiandi, Maulana; Putra, Dtya Andika Dwi; Valiant, Rayvaldi; Fauzan, Risyad; Hidayat, Yoga Fahriza
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    THE EFFECT OF PRODUCT QUALITY, PRICE, AND E-ADVERTISING ON THE PRODUCTION PURCHASE IN WITHI BATIK BOUTIQUE
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Rachmawati, Mariana; Sukandi, Pipin; Saefudin, Nugraha; Handayani, Rini; Hidayat, Riski Taufik; Kurniawan, Ryan; Sofyandi, Rd. Herman
    The Object Of Research In The Preparation Of This Thesis Is Withi Batik Boutique In This Study The Authors Examined The Effect Of Product Quality, Price, Advertising, On The Process Of Purchasing Decisions. The Unit Of Analysis Of This Research Is Consumers Of Withi Batik Boutique. In This Study The Authors Set A Sample Of 200 Respondents. In This Study the Author Uses Descriptive-Verification Research Method. By Testing The Hypothesis Multiple Linear Regression. T Test For Partial Test And F Test For Model Test. From The Results Of This Study It Can Be Concluded: Overall Product Quality Is In Good Category. This Is Reflected In The Responses Of Respondents That Batik In Withi Batik Boutique Has A Variety Of Motifs, Several Diverse Samples Of De'cantikqu Muslim Clothing Products Show A Buyer 'S Desire To Be More Fashionable, The Overall Price Of Withi Batik Boutique Is In The Appropriate Category With The Quality Provided. The Overall E-Advertising Of Withi Batik Boutique Has Been Effectively Carried Out As Well As The Level Of Visual Uniqueness Of The Advertisement Used By Withi Batik Boutique, The Frequency Of Withi Batik Boutique Advertisements In Online Media (Facebook And Instagram). Based On The Testing Of Statistical Analysis The Results Of Product Quality Have A Strong Influence On The Process Of Purchasing Clothing Products. Price Policy Has A Strong Influence On The Process Of Purchasing Clothing Products. While E-Advertising Has A Strong Influence On The Process Of Purchasing Clothing Products. The Results Of The Coefficient Of Determination And Hypothesis Testing Partially Indicate That E-Advertising Has A Significant Effect On The Variables Of The Process Of Purchasing Clothing Products. Simultaneous Hypothesis Test Results Show That There Are Significant (Simultaneous) Effects Of Product Quality, Price, And E-Advertising On The Process Of Purchasing Clothing Products.
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    THE EFFECT OF WORK DISCIPLINE AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE DURING WORK FROM HOME (Case Study of PT PLN (Persero) Pusharlis UP2W III Bandung)
    (WIBEST-II, 2021) Melinda, Bella Putri; Ramadhan, Dandy Rizky; Sumirat, Fariz Muhammad; Sumirat, Firdauz Muhammad; Maulana, Irwan; Handayani, Rini
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    ENHANCING BRAND LOYALTY IN SMARTPHONE MARKET: THE ROLE OF BRAND REPUTATION AND BRAND EXPERIENCE (Case Study of Xiaomi Brand in Indonesia)
    (Solid State Technology Volume: 63 Issue: 3, 2020) Nilasari, Irma; Handayani, Rini
    The present study is aimed to investigate brand loyalty of Xiaomi smartphone in Indonesia. There are several China smartphone brands obtain great success in Indonesia, for example OPPO, Vivo, Xiaomi and Realme. Since Q3/2019, several China brands (OPPO and Vivo) has been surpassing Samsung (Korean brand) in sales. However, there are erratic position of Xiaomi’s market share in the last three years (2018-2020) in Indonesia. The present study explains brand loyalty of Xiaomi in Indonesia through two independent variables, namely brand experience and brand reputation. 121 respondents are involved in this study. By using multiple regression analysis, present study found that both independent variables influence brand loyalty significantly. Brand experience influences brand loyalty stronger than brand reputation.
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    THE INFLUENCE OF RETAILING MIX PERFORMANCE ON THE CUSTOMER LOYALTY (SURVEY OF CUSTOMER DEPARTMENT STORE IN BANDUNG)
    (The International Seminar and Conference (ISC) 2014 on Islamic Economics and Beyond,, 2014-11-11) Handayani, Rini
    Purpose: The goals of this research are to find out, first, retailing mix performance of the department store in Bandung; the second, the level of department store customer loyalty in Bandung; third, to determine the influence of retailing mix performance on the department store customer loyalty in Bandung. Design/methodology: The methods used in this study are descriptive survey and explanatory survey, with a cross sectional dimension of research time. The population of this research is department store customers in Bandung, a large sample study of 120 people. Data collected consisted of primary data and secondary data. Primary data were collected by observation, interviews and questioner, and the secondary data were collected documentation technique and literature study. Primary data were analyzed using path analysis (path analysis). Finding: The result of this research shows that most of the customer appraised that retailing mix performance in Bandung is good enough. The level of customer loyalty is less loyal to a department store in Bandung. The results of hypothesis tested shows that retailing mix performance simultaneously and partially influence customer loyalty. The effect of retail sales mix when sorted from the largest to the smallest is the sales person, product, store atmosphere, promotion, location, service and price. Research Limitation: The study is limited in Bandung. Originality / value: The study was conducted at several department stores in Bandung (Metro, Matahari, Yogya, and Robinson).
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    MENUJU BANDUNG SEBAGAI KOTA JASA SEBAGAI PERWUJUDAN DARI VISI KOTA BANDUNG
    (FOKUS Jurnal Akuntansi dan Manajemen, Sekolah Tinggi Ilmu Ekonomi Bandung, Volume 2, No. 2, 2000-11) Handayani, Rini
    Sektor jasa menempati urutan terdepan dalam lalu lintas usaha perekonomian Jawa Barat. Sektor ini lebih fleksibel dalam menghadapi krisis ekonomi dibandingkan sektor-sektor lainnya. Hal ini disebabkan tumbuhnya kemandirian dalam berusaha, tidak tergantung kepada sektor perbankan dan memiliki daya tahan serta keuletan. Jenis-jenis jasa yang banyak ditekuni antara lain jasa retail/eceran, jasa angkutan, jasa pendidikan, jasa pelatihan dan jasa pelayanan umum. Kota Bandung mempunyai Visi yaitu: "MENINGKATKAN PERAN KOTA BANDUNG SEBAGAI KOTA JASA, MENUJU TERWUJUDNYA KOT A YANG GENAH MERENAH TUMANINAH". Dimana dengan visi tersebut dapat terwujud masyarakat yang damai, demokratis, berkeadilan, berdaya saing, maju dan sejahtera dalam wadah Negara Kesatuan Republik Indonesia yang didukung oleh masyarakat Kota yang sehat, mandiri, beriman, bertaqwa, berakhlak mulia, cinta tanah air, berkesadaran hukum dan lingkungan, menguasai ilmu pengetahuan dan teknologi, memiliki etos kerja yang tinggi, dan berdisiplin.
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    Menuju Bandung sebagai Kota Jasa Sebagai Perwujudan dari Visi Kota Bandung
    (Unit Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Bandung, 2000-11) Handayani, Rini
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    MILENIAL DEPOSITOR BEHAVIOR IN ADOPTING DIGITAL BANKING
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Handayani, Rini
    The population of millenials in Indonesia has reached 63 million, this number is a fairly large number that is 24% of the productive population and constitutes the majority group. Millennial generation is an active user of digital technology devices. This generation is faster and better understands services based on digital technology than the previous generation. As active users of digital technology devices, they are more focused on convenience and benefits and can be seen as a lucrative target market for digital banking. Millennial generation preferences will quickly change if it turns out that digital banking has poor performance. This study aims to determine the behavior of millennial generation in adopting digital banking This study seeks to explore and determine the behavior of millennial depositors in adopting digital banking, using descriptive research designs. A questionnaire was used to determine the behavior of millennial depositors in adopting Digital Banking. The population in this study consisted of millennials residing in the city of Bandung, Indonesia, amounting to 912 thousand inhabitants. Samples to be taken are as many as 250 people. This study uses probability sampling where all elements in the population are expected to have the same opportunity to be chosen. The results showed that in the behavior of depositors, behavioral control factors are very encouraging in the adoption of digital banking in millennial generation. The attitude factor has a fairly high impetus on the adoption of digital banking. Subjective norm factors provide a small impetus in the adoption of digital banking.
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    REVIEW OF BANK QUALITY ON SOCIAL MEDIA AND ITS EFFECT ON DEPOSITORS' BEHAVIOR: A Study on Banking in West Java
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Latif, Dini Verdania; Handayani, Rini; Roespinioedji, Roeshartono
    Survey that conducted by British Social Media Company is known that from a total of 268.2 million people in Indonesia, 150 million of them have used social media. Social media allows consumers to access thousands of information every day through the internet. Consumers can discuss brands with one another quickly and easily online. Consumer opinions about products and services online are now increasing and in turn affect opinion in an offline state. Internet users can provide reviews and ratings for all types of products, brands and services. These reviews can be positive or negative statements, product reviews and services in the form of positive statements encourage consumer purchasing decisions. This study seeks to explore and investigate whether a review of the quality of bank services through social media will encourage the selection of banks by depositors. This research design is a qualitative research design. The population in this study consisted of millennials residing in the city of Bandung, amounting to 912 thousand inhabitants. Samples to be taken are as many as 250 people. The research data was obtained through a questionnaire. The results showed that almost all the reviews that appear on social media will be able to encourage depositors in choosing a bank. Reviews on bank performance, easy and fast transaction services can provide comfort to all customers. In addition, reviews of high performance from employees, such as; friendliness, ability to provide fast responses to customers, skilled, highly motivated and have high initiative encouraging towards the selection of banks by depositors.
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    STRATEGY IN EFFORTS TO IMPROVE THE QUALITY OF SERVICE CUSTOMER SATISFACTION USERS ONLINE OJEK (GO-JEK)
    (International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 1, 2020) Isyanto, Puji; Karnama, Maman Mulya; Yani, Dini; Handayani, Rini
    PT Applications Karya Anak Bangsa (Go-Jek Indonesia) which is a technology company with a social mission to improve the welfare and livelihoods of workers in various informal sectors in Indonesia. Founded in 2010 as an online telephone service for motorcycle riding. The purpose of this research is to examine the Go-Jek service quality strategy on customer satisfaction of Go-Jek users. This research uses a quantitative descriptive research method with a qualitative approach. Qualitative research is used because the research procedures that produce descriptive data in the form of research data information that uses a natural setting, with the intention of interpreting the description of phenomena that occur and carried out by involving a variety of existing methods. The results of this study indicate that: (1) there is Go-Jek customer satisfaction in the dimensions of responsiveness, assurance, empathy, tangible while the reliability dimension was not found to be a significant difference because Go-Jek has adequate facilities (2) Factors affecting Go-Jek customer satisfaction is a facility that is provided in providing services, application systems that are easy to use, affordable prices, location determination, services provided, a variety of fantastic promo voucher packages that benefit users of Go-Jek services, speed in responding to every need and desire. The quality strategy on the service attributes provided has become an icon of attraction and pay attention to reliability and improve service quality in terms of time.