Browsing by Author "Dewa B., Ignatius Oki"

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    THE INFLUENCE OF PRODUCT QUALITY TOWARD PURCHASE DECISION BASED ON CONSUMER PERCEPTION
    (International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 2, 2020) Bayunitri, Bunga Indah; Pratiwi, Atriani Pramesti; Dewa B., Ignatius Oki
    This research aims to examine the product quality to purchasing decisions based on consumer perceptions. This research uses quantitative research methods with the object is taken from the consumer of Kopi Toko Djawa. The sampling technique used in this research is a random sample technique. Based on results that product quality has an influence on purchasing decisions based on consumer perception is 85.5%. This shows that the better quality of the product, the better the purchasing decision.