Browsing by Author "Brahmana, Sunardi Sembiring"

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    THE CHARACTERISTICS OF MARKET ORIENTATION THE CASE OF CREATIVE FASHION INDUSTRY IN BANDUNG WEST JAVA
    (Solid State Technology Volume: 63 Issue: 4, 2020) Brahmana, Sunardi Sembiring; Septidiana, Yola; Latif, Abdul
    The growth and attractiveness of creative fashion industry in Bandung, West Java has escalated the competition level within industry. Facing the increasingly competition forced firms to seek ways to gain competitive advantage. Market orientation found to be an important determinant of business performance, since it could foster and enhance creativity throughout organization boundaries needed to innovate new ideas and products. It is then important for firms to understand its market orientation, and how to develop better implementation of it. This study aims to reveal and understand the characteristics of market orientation of creative fashion industry in Bandung, West Java. 160 owners and managers of SME in creative fashion industry in Bandung, West Java responded to this research questionnaire. This study revealed the characteristics of market orientation of creative fashion industry in Bandung, West Java, and also suggests how to improve the implementation of market orientation.
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    DOES JOB SATISFACTION MATTER ORGANIZATIONAL COMMITMENT OF ONLINE MOTORCYCLE DRIVERS IN BANDUNG INDONESIA
    (WIBEST-III, 2022) Romliansyah, Muhammad Alfidika; Hendrayana, Iqbal; Agustine, Riesta Adellya; Hakim, R. Fajri Ardhiah Nurul Gina Nul; Hasanah, Siti; Brahmana, Sunardi Sembiring
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    THE EFFECT OF DIGITAL MARKETING AND BRAND IMAGE ON PURCHASE INTENTION FOOTSTEP FOOTWEAR PRODUCT
    (WIBEST-III, 2022) Putra, Yogi Budiman; Sary, Sri Endang; Ningsih, Sri Wahyu; Sari, Indah Uli; Nadianti, Nenden; Brahmana, Sunardi Sembiring
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    ENHANCING ORGANIZATIONAL READINESS FOR CHANGE THROUGH LEARNING ORGANIZATION
    (International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 2, 2020) Brahmana, Sunardi Sembiring; Christina, Veronica
    The uncertainty of the business environment increase the volatile of business competition, which in turn enforce organizations to always retingking their strategies since they have to deal with the changing in their business environment.The ability of an organization adapt to a certain change in business environment will determine wether they ready or not to face the changes. The extent of this readiness is actually a reflection of organizations’ ability to meet the dynamic change in the environment. Organization that ready for change will have more advantages compare to organization that is not ready. Organization should understand important factors that could determine this readiness. This research aim to explore the effect of learning on organizational’ readiness for change. Data was collected from 124 respondents that respond to this research questionnaires. The finding shows learning organization is significantly influence organizational readiness for change.
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    THE INFLUENCE OF ACCOUNTING KNOWLEDGE AND NEED OF ACHEIVEMNT ON THE USE OF ACCOUNTING INFORMATION
    (International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 2, 2020) Christina, Veronica; Brahmana, Sunardi Sembiring
    Students who are entrepreneurs in managing their businesses tend to use accounting information less. The lack of use of accounting information is due to poor accounting knowledge and the need of achievement from business actors. The study was conducted on students in the city of Bandung who have a business. This research is explanatory research with the unit of analysis is students in the city of Bandung who are entrepreneurs. The research sample of 111 students was obtained from GIMB and HIPMI PT Bandung city. The questionnaire was distributed using Google forms. The data collected is processed using the SPSS 16 for Windows program. The results showed that accounting knowledge and need of achievement were able to explain variations in the value of using accounting information.
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    THE INFLUENCE OF PROFESSIONALISM AND WORK STRESS ON THE PERFORMANCE OF WIDYATAMA UNIVERSITY LECTURERS DURING THE COVID-19 PANDEMIC
    (WIBEST-III, 2022) Melina, Rima; Septiani, Nurul Rizki; Putri, Cania Dwi Fhanadya; Nurjanah, Eka; Gardanea, Alia; Brahmana, Sunardi Sembiring
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    THE INFLUENCE OF WORK MOTIVATION AND LEADERSHIP STYLE ON PERFORMANCE: A Study of Policeman in Garut Police Department
    (Solid State Technology Volume: 63 Issue: 3, 2020) Jamaludin, Irfan Taufiq; Firdaus, Zeliana; Putri, Anne Tiara; Athallah, Raden Gustilo Remon; Brahmana, Sunardi Sembiring
    This research aims to find out how and whether there is an influence between Work Motivation, Leadership Style on the performance of policeman in Garut Police Department. Questionnaires was distributed to 150 policemen who have different working hours and ages, but have the same superiors. Variables in this research consist of two independent variables namely Work Motivation and Leadership Style one dependent variable namely Performance. The results of this research showed that work motivation and leadership styles significantly and positively influence policeman performance.
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    THE INFLUENCE OF WORK MOTIVATION AND LEADERSHIP STYLE ON PERFORMANCE: A STUDY OF POLICEMAN IN GARUT POLICE DEPARTMENT
    (Solid State Technology, 2020) Jamaludin, Irfan Taufiq; Firdaus, Zeliana; Putri, Anne Tiara; Athallah, Raden Gustilo Remon; Brahmana, Sunardi Sembiring
    This research aims to find out how and whether there is an influence between Work Motivation, Leadership Style on the performance of policeman in Garut Police Department. Questionnaires was distributed to 150 policemen who have different working hours and ages, but have the same superiors. Variables in this research consist of two independent variables namely Work Motivation and Leadership Style one dependent variable namely Performance. The results of this research showed that work motivation and leadership styles significantly and positively influence policeman performance.
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    JOB INVOLVEMENT AS A REINFORCEMENT OF THE RELATIONSHIP BETWEEN GOOD CORPORATE GOVERNANCE ON MANAGERIAL PERFORMANCE
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Christina, Veronica; Brahmana, Sunardi Sembiring; Susilowati, Dewi
    Managerial performance is a construct that attracts many researchers because it shows the success of a business management. Many companies experience a decline or poor managerial performance. This study intends to explain the influence of Good Corporate Governance on managerial performance with job involvement as a reinforcement of the relationship between the two variables. This research is explanatory research with all managers working in the rural credit bank of the city of Bandung as a population. The sampling design used was purposive sampling, that is, from all the distributed questionnaires, the answers to the returned questionnaires were considered as samples. The number of answers to the questionnaire returned as many as 70 sheets. The data obtained was processed using Statistical Package for Social Sciences (SPSS) Ver. 21.0, using a significant level of 0.05 and the moderated regression analysis model is used to process data. The output of data processing shows the results that variations in the value of good corporate governance can explain variations in managerial performance values. Variations in the value of job involvement can strengthen the relationship between Good Corporate Governance and Managerial Performance. Job involvement in this study applies as a pure moderator.
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    MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT ON THE RELATIONSHIP BETWEEN INTERNAL MARKETING AND MARKETING PERFORMANCE
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Brahmana, Sunardi Sembiring; Christina, Veronica
    The success of an organization in the face of competition lies in its ability to satisfy consumer needs in a way that is better than competitors. Organizations are required to be market oriented. To be market oriented, most organizations focus on how to boost and empowered their external marketing capabilities. However, some studies revealed that an organization’s external marketing capabilities depends on its internal marketing (IM) capabilities. Internal marketing capabilities related to the extent to which the organization can market itself to all individuals in the organization. This study is intended to examine whether organizational commitment mediates the relationship between IM and marketing performance of the Widyatama University (UTama), as seen from the perceptions of the lecturers. Data were obtained from 122 returned and processed questionnaires. This study found that: two dimensions of IM (vision and rewards) have positively and significantly effect marketing performance; two IM dimensions (development and rewards) have positively and significantly effect organizational commitment; one dimension of organizational commitment (affective commitment) has positively and significantly effect marketing performance; and finally, affective commitment was found to be partially mediated the relationship between vision and marketing performance.
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    RESOURCE BASED VIEW : THE EFFECT OF PRODUCT INNOVATION ON MARKET ORIENTATION AND PERFORMANCE RELATIONSHIP
    (DeReMa Jurnal Manajemen , Universitas Pelita Harapan, 2007-01) Brahmana, Sunardi Sembiring