Browsing by Author "Bestari, Dinda Kayani Putri"

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    CULTURE SHOCK OVERSEAS STUDENT AT OISCA (ORGANIZATION FOR INDUSTRIAL, SPIRITUAL, AND CULTURAL ADVANCEMENT) SUKABUMI TRAINING CENTER
    (Solid State Technology Volume: 63 Issue: 3, 2020) Tresnasari, Ningrum; Bestari, Dinda Kayani Putri
    OISCA Overseas Students are people who leave their home regions to attend training at a Training Center institution that has implemented a system such as in Japan to familiarize their students before they leave for Japan. The types and adaptation strategies of overseas students in the OISCA environment are interesting objects to study. This study aims to determine the type of culture shock experienced by OISCA overseas students during the main training at OISCA and to find out the adaptation strategies they have taken to overcome the culture shock. The object of research was 48 OISCA overseas students who were attending the main training at OISCA. The process of collecting data is done using the questionnaire method. Culture shock experienced by OISCA students is related to the factors of discipline, independence, socialization and physical change. The cause of culture shock is the lack of awareness of Japanese time and work ethic. Adaptation strategies undertaken by overseas students at OISCA include familiarizing themselves with the new environment, being open, being professional, and making preparations before serving.
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    CUSTOMER BASE BRAND EQUITY APPROACH AND CONSUMER LOYALTY OF PURCHASING DECISIONS ON ONLINE SHOPPING IN INDONESIA
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Bestari, Dinda Kayani Putri; Gusni; Agustriyana, Darwis; Butarbutar, DJ Anderson
    In the digitalization era, the Indonesian people were very fond of the type of online shopping and this was seen as an opportunity for e-commerce companies. Data on the number of visitors for each e-commerce website has increased, but this has not been offset by increased revenue. Some e-commerce companies have the highest ranking on the number of visitors, but the revenue earned does not reflect that position. This indicates that there is a mismatch between the number of website visitors and the revenue earned by each company. Is the increasing number of visitors an effect of good customer base brand equity, why this does not have an impact on the addition of reports in each company, and how the influence of customer base brand equity and customer loyalty towards purchasing decisions in online shopping, various questions above can be answered through this research. The survey was conducted on 100 respondents who were consumers of Lazada e-commerce in parts of West Java and DKI Jakarta, namely the cities of Bandung, Bogor, Depok, Tangerang, Bekasi, Garut, Tasikmalaya and Sumedang. The survey results were obtained using Partial Least Square (PLS-SEM), with a type of construct with a reflexive indicator. Base on analysis, the findings is(1) Customer based brand equity has a positive and significant effect on online purchases, especially for Lazada. (2) Consumer loyalty consist of: cognitive loyalty, affective loyalty, connective loyalty and action loyalty has a negative effect on purchase decision but has a significant influence on the formation of purchase decisions on online purchase.
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    THE INFLUENCE OF INDIVIDUAL PERSONALITY AND SOCIAL CAPITAL OF EMPLOYEE MOTIVATION ON KNOWLEDGE-SHARING ACTIVITIES (RESEARCH IN PT. PRO SISTEMATIKA AUTOMASI DKI JAKARTA)
    (International Conference on Islamic Economics Management Accounting Business and Social Sciences (ICIEMABS)I, Fakultas Ekonomi dan Bisnis Universitas Padjajaran, STIE Ibnu Sina, APTISI, 2016-08-10) Bestari, Dinda Kayani Putri
    Purpose – The purpose of this paper is to estimate the effect of individual personality to motivate employees PT.Prosia Jakarta in performing knowledge sharing activities, to estimate the influence of social capital on the motivation of employees PT. Prosia Jakarta in performing knowledge sharing activities and estimate the effect of social capital on knowledge sharing activities on employees PT. Prosia Jakarta. Design/methodology/approach – This study used a Partial Lease Square technique. Testing a structural model in PLS is done with the help of software SmartPLS ver 2.0 M3 for windows.The variables of this research can be classified into two, namely the latent variables and observed variables. Latent variables consist of two kinds, namely forming, exogenous (independent variable) with the notation (ξ) and endogenous (dependent variable) with the notation (η). At first exogenous latent variables (ξ1) individual personality has five observable variables. For the second exogenous latent variables (ξ2) social capital has four variables observed. Next to endogenous latent variables in this study is the motivation (η 1) has two measurable variables and knowledge sharing (η2) has six variables measured. Findings – Based on the data processing program Ver 2.0 M3 obtained SmartPLS social capital (MS) significantly affects motivation (MO). This shows the influence of social capital Jakarta PT.Prosia employee motivation for making knowledge sharing. The higher the social capital (trust, commitment, understanding the norm, and paradigms together), the greater the motivation (motivation either internal or external) the employee to perform knowledge sharing activities. Furthermore, social capital (MS) significantly affects the activity of knowledge sharing (KS). This suggests that higher social capital (trust, commitment, understanding the norms prevailing norms and paradigms together) it will be increasingly frequent employee knowledge sharing activity, and getting lower social capital (trust, commitment, understanding the norm, and the paradigm together) it will be increasingly rare employee knowledge sharing activity. Research limitation/implication –This study uses the employee's overall PT.Prosia as respondents, as many as 44 respondents. The results of this study can only represent characters PT. Prosia Completely. Practical implication –The findings of this study could help managers PT. Prosia as one of the company's efforts to minimize errors in the execution of a project that is influenced by the activity of sharing knowledge. Originality/value Although there are many descriptive studies on knowledge-sharing activities, this study addresses the dearth of empirical evidence based on individual personality and social capital of employee motivation. This study contributes to determine the effect of individual personality and social capital on employee motivation in PT. Prosia on knowledge sharing activities.
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    THE INFLUENCE OF PRODUCT QUALITY, PRICE AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION ON SCHOOL UNIFORMS AT THE RAFLY JAYA SHOP BANDUNG DURING THE PANDEMIC COVID-19
    (Solid State Technology Volume: 63 Issue: 4, 2020) Bestari, Dinda Kayani Putri; Rosyada, Resi Fresilia Amrina; Cicayati; Widjayanti, Shendy; Candra, Dani Adhi
    The purpose of this research is to find the right marketing strategy so that the Jaya Rafly shop can develop and compete with other uniform shops in Bandung. Rafly Jaya is a company engaged in the retail industry for school uniforms and office uniforms in the city of Bandung. Sales of school uniforms have decreased during the Covid-19 pandemic. The authors examine product quality, price, electronic word of mouth on the interest in buying school uniforms at the Rafly Jaya store in Bandung during the Covid-19 pandemic. The sample in this study were 100 female and male respondents who live in the city of Bandung by distributing questionnaires online. Data analysis using Partial Least Square (PLS). The results of this study are that price has a significant effect on purchase intention (4,256), Product Quality has a significant effect on purchase intention (4,404), and Electronic Word of Mouth has a significant effect on purchase intention based on the results of the calculation of VAF 1 (20.75%). ) and VAF 2 (53.02%) this means that partial mediation in this research model can be interpreted that EWOM has a partial or incomplete mediation role in the two predictor variables, namely the formation of perceptions of price product quality.
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    THE INFLUENCE OF PRODUCT QUALITY, PRICE AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION ON SCHOOL UNIFORMS AT THE RAFLY JAYA SHOP BANDUNG DURING THE PANDEMIC COVID-19
    (Solid State Technology, 2020) Bestari, Dinda Kayani Putri; Rosyada, Resi Fresilia Amrina; Cicayati; Widjayanti, Shendy; Candra, Dani Adhi
    The purpose of this research is to find the right marketing strategy so that the Jaya Rafly shop can develop and compete with other uniform shops in Bandung. Rafly Jaya is a company engaged in the retail industry for school uniforms and office uniforms in the city of Bandung. Sales of school uniforms have decreased during the Covid-19 pandemic. The authors examine product quality, price, electronic word of mouth on the interest in buying school uniforms at the Rafly Jaya store in Bandung during the Covid-19 pandemic. The sample in this study were 100 female and male respondents who live in the city of Bandung by distributing questionnaires online. Data analysis using Partial Least Square (PLS). The results of this study are that price has a significant effect on purchase intention (4,256), Product Quality has a significant effect on purchase intention (4,404), and Electronic Word of Mouth has a significant effect on purchase intention based on the results of the calculation of VAF 1 (20.75%). ) and VAF 2 (53.02%) this means that partial mediation in this research model can be interpreted that EWOM has a partial or incomplete mediation role in the two predictor variables, namely the formation of perceptions of price product quality.
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    INTERACTION OF EXPERIENTIAL & BUZZ MARKETING, MASLOW NEEDS THEORY TO CONSUMER PURCHASE INTENTION JD.ID DURING PANDEMIC COVID-19
    (WIBEST-III, 2022) Bestari, Dinda Kayani Putri; Rahayu, Ariska Sri; Ainunnisa, Shafira Febrianti; Permatasari, Luvi Indha; Rahmasania R, Erfani; Nuraziza, Tasya
    The impact of the Covid-19 pandemic, one of which is the decline in social welfare which directly affects people's purchasing power. Every effort has been made so that the economy can bounce back, so far it is in a condition that tends to increase and the economy is starting to rise. This situation benefits all parties, including e-commerce business players in Indonesia, there are six e-commerce displays that have been able to survive the Covid-19 pandemic, one of which is JD.ID. Currently, JD.ID's business development is still far behind compared to Shopee, Tokopedia and Bukalapak. Therefore, this study was conducted to see the magnitude of the predicted interaction formed from experiential marketing, buzz marketing, fulfillment of needs based on Maslow's theory of people's buying interest in JD.ID E-Commerce. In the study there were 72 samples who were domiciled in West Java. Quantitative analysis is processed using Partial Least Square (PLS) tools. The results of the study state that buzz marketing has a significant effect on consumer purchase intention. Then Exp. Marketing has a significant effect on buzz marketing, this indicates that the better a person's shopping experience will be, it will have an effect on increasing engagement with JD.ID. Next Exp. Marketing has no significant effect on Con. Purchase Intention Then Maslow's Hierarchy has no significant effect on Buzz Marketing, this indicatrtres that a person's need for something cannot influence a person or individual to suggest or provide information about the JD.ID application to other individuals. And finally, Maslow's Hierarchy has a significant effect on Con. Purchase Intentions.
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    PRODUCT ATTRIBUTES AND PRICE OF IPHONE X IN DETERMINING THE CONSUMER PURCHASE DECISION (STUDY ON CONSUMER IBOX BEC BANDUNG)
    (Solid State Technology, 2020) Destriyandri, Vikka Noer; Laela, Ravena Alya; Mubarak, Farhannuddin Irsyad; Bestari, Dinda Kayani Putri
    This research aims to describe the effect of product attributes and price on consumer decisions in buying iPhone X products at iBox BEC Bandung. The research method used is the verification method with sampling techniques, namely probability sampling with simple random. The research sample used was 115 respondents who bought iPhone X products at iBox BEC Bandung. The instruments used in this study were questionnaire sheets, observation sheets, and iBox consumer interview sheets at BEC Bandung. The research data were analyzed using descriptive qualitative and quantitative statistics. The results showed that: (1) the product attribute was 61.89% in good category and got a positive response; (2) affordability of product prices is 76.62% which indicates that the majority of consumers feel that the price of the product is quite affordable; (3) consumer purchasing decisions for iPhone X products amounted to 62.32% in a good category; (4) product attributes affect purchasing decisions by 46.8%, thus indicating that there is a positive reciprocal relationship between the two variables at moderate level; (5) price affects purchasing decisions, with a level of 41.7%, thus indicating that there is a positive reciprocal relationship between the two variables; (6) the product attribute affects the price, with a level of 70.3%, thus indicating that there is a positive reciprocal relationship between the two variables.
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    PRODUCT ATTRIBUTES AND PRICE OF IPHONE X IN DETERMINING THE CONSUMER PURCHASE DECISION (STUDY ON CONSUMER IBOX BEC BANDUNG)
    (Solid State Technology, 2020) Destriyandri, Vikka Noer; Laela, Ravena Alya; Mubarak, Farhannuddin Irsyad; Bestari, Dinda Kayani Putri
    This research aims to describe the effect of product attributes and price on consumer decisions in buying iPhone X products at iBox BEC Bandung. The research method used is the verification method with sampling techniques, namely probability sampling with simple random. The research sample used was 115 respondents who bought iPhone X products at iBox BEC Bandung. The instruments used in this study were questionnaire sheets, observation sheets, and iBox consumer interview sheets at BEC Bandung. The research data were analyzed using descriptive qualitative and quantitative statistics. The results showed that: (1) the product attribute was 61.89% in good category and got a positive response; (2) affordability of product prices is 76.62% which indicates that the majority of consumers feel that the price of the product is quite affordable; (3) consumer purchasing decisions for iPhone X products amounted to 62.32% in a good category; (4) product attributes affect purchasing decisions by 46.8%, thus indicating that there is a positive reciprocal relationship between the two variables at moderate level; (5) price affects purchasing decisions, with a level of 41.7%, thus indicating that there is a positive reciprocal relationship between the two variables; (6) the product attribute affects the price, with a level of 70.3%, thus indicating that there is a positive reciprocal relationship between the two variables.
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    STRATEGI DIFERENSIASI PRODUK DALAM UPAYA MENINGKATKAN KEUNGGULAN BERSAING YANG BERKELANJUTAN DALAM MENGHADAPI M.E.A. (STUDI KASUS PADA SENTRA INDUSTRI SEPATU CIBADUYUT BANDUNG)
    (Jurnal Bisnis, manajemen & Ekonomi, Fakultas Bisnis & Manajemen Universitas Widyatama, Vol.14, No.2, 2015-11) Bestari, Dinda Kayani Putri; Zulganef; Bahari, Yusuf Maulana
    Sentra industri sepatu (SIS) cibaduyut merupakan sentra yang terdiri dari UKM-UKM alas kaki di Kota Bandung, SIS menaungi ribuan tenaga kerja. Kapasitas produksi sepatu mengalami perubahaa Penurunan yang terjadi diakibakan karena banyaknya pemasok sepatu berasal dari luar SIS cibaduyut Selain berdampak pada pengurangan tenaga kerja dan kapasitas industry hal ini menimbulkan persepsi bahwa image produk sepatu cibaduyut menurun. Tujuan dari penelitian ini adalah untuk menemukan strategi pengembangan produk sehingga SIS cibaduyut dapat bersaing dalam MEA Penulis meneliti sebagian unsur diferensiasi produk, 3 tiga unsur diferensiasai produk, antara lain: l ).Bentuk 2) Daya Tahan 3) Keistimewaan/Fitur. Peneliti menambahan atribut harga (Anandia,20 15) dan berdasarlran basil pengamatan pasar penulis menambabkan atribut bahan outsole & sepatu sebagai atribut penelitian. Atnbut digunakan untuk menjawab permasalahan preferensi konsumeIL Dalam penelitian ini, pengukuran preferensi konsumen dilakukan dengan menggunakan analisis konjoiIL Populasi yang berpartisipasi: Responden mengetabui SIS Cibaduyut, pemali menggunakan & memiliki keinginan menggunakan produk. Sampel dalam penelitian ini sebanyak 400 responden Berdasarkan pemaparan ke enam atribut penelitian menghasilkan spesifikasi alas kaki berdasarlran preferensi konsumen dengan tingkat kepentingan menunjukkan bahwa faktor yang paling berpengaruh dalam mengevaluasi produk alas kaki; harga, bahan sepatu, design, bahan outsole, daya tahan, keistimewaan. Berdasarkan keenam pemaparan atribut maka didapatlah spesifikasi alas kaki berdasarkan preferensi konsumen: harga >Rp 300.000, berbahan kulit lak, design: boots (w)sneakers (p), sponge outsole, daya tahan 3-4 tabun, ekstra ringan.