Browsing by Author "Anwar, Tezza Adriansyah"

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    ANALYSIS OF DISTRIBUTION INFORMATION SYSTEM OF RICE SUPPLY CHAIN MANAGEMENT AT PT. JATISARI SRI REJEKI
    (3rd International Conference on Management Economics and Business of Universitas Mercu Buana (ICMEB), 21-22, 2018-02) Harahap, Parlindungan; Virgana, R.A.E.; Hapsari, Wiwik Tri; Anwar, Tezza Adriansyah
    One of Indonesia's commodities that has great potential is rice. Rice is a strategic commodity and is a staple food of the Indonesian nation. The consumption of rice every year always increases along with the rate of population increase while the increase of rice consumption is not comparable with the rate of increase of production and harvest area. The sequence of rice processes undergoes several stages of the supply chain: agriculture (growing), harvesting, harvesting, packing, and transportation. In terms of actors, the supply chain consists of several businesses such as farmers, local wholesalers such as collecting traders, traditional retailers / supermarkets, and customers. PT. Jatisari Sri Rejeki Karawang is one of the companies that organize the management of food industry business especially the rice along with its chain of activities in an integrated manner by utilizing all resources effectively, efficiently and synergistically so as to increase business growth to achieve the intent and purpose of the company.
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    ANALYSIS OF E-COMMERCE FEATURES USING KANO METHODS
    (3rd International Conference on Management Economics and Business of Universitas Mercu Buana (ICMEB), 21-22, 2018-02) Anwar, Tezza Adriansyah
    E-commerce is an innovative step in marketing electronically. This business electronically is more emphasis on customers in meeting their needs independently. The existence of customers not only as a source of revenue for the sustainability of electronic business activities, but rather as an asset that needs to be managed and maintained. Services in e-commerce can be identified by the features provided within the site. These features can affect customer interest in transactions, so that customers feel satisfied or not with the services provided. Customer satisfaction with services of these features can be measured by Kano methods. The object of this research using various types of e-commerce. Depend on the habit of respondents in using e-commerce.
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    CONCEPTUAL RESEARCH : SHARIA-BASED CRYPTOCURRENCY
    (3rd International Conference on Management Economics and Business of Universitas Mercu Buana (ICMEB), 21-22, 2018-02) Virgana, R.A.E.; Harahap, Parlindungan; Anwar, Tezza Adriansyah
    Islam is the religion of rahmatan lil 'alamin / Al Anbiya: 107, bringing blessings and welfare to the whole universe, all Moslem majority states, hoping its country is "thayyibatun wa rabbun ghafur [A good land [have you], and a forgiving Lord] / Saba': 15". The number of Moslems around the world is around 1.6 billion, about 24% of the world's total population, 31% are in southern asia, 22% in southeastern Asia, 47% spread around the world. The country with the world's highest gross domestic product (at purchasing power parity [PPP]) is Qatar, Brunei is the 4th, 5th place in Kuwait, 8th place in United Arab Emirates, 12th place in Saudi Arabia, and Bahrain ranks 14, 10 Countries with the largest oil reserves in the world, 9 Countries are in the majority Moslem countries, 17 Largest oil producing countries in the world, 10 Countries are in Moslem majority countries, from 228 Countries with Moslem, 76 countries has more than 10% of the population of the country. These are the facts that Allah SWT has given His mercy to us the major Moslem states, fertile lands, prosperous countries, rich countries, but why most Moslems in Moslem countries are not prosperous. There are many reasons for this, mismanagement of the land, misinformation of the economy, fragile monetary system, inexhaustible debt, those who consume interest (naïsiah and fadhl) rampant, greed, corruption, wealth and uneven prosperity. The concept of sharing, wealth and prosperity among Moslem countries, not a new concept has ever been implemented by Moslem countries since then, from Andalusia-Spain to the far east, has a similar economic concept model, one of them is not consume interest. In this prelimanry research the researcher proposes a conceptual research: sharia-based cryptocurrency, hopefully bring goodness of wealth and prosperity for the good of the world and the hereafter.
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    THE DEVELOPMENT CONCEPT OF SERVICE QUALITY AT STUDENT AFFAIRS DEPARTMENT OF WIDYATAMA UNIVERSITY USING FACTOR ANALYSIS
    (11th Annual SEAAIR Conference, 2011-11-04) Anwar, Tezza Adriansyah; Hapsari, Ayuningtyas Yuli
    Student Affairs Department is one of the departments that relate directly to students in the extra-curricular activities service. The improvement of service quality to students is the major policy of this department. Continuous improvements are always done by the department both in terms of service facilities and service quality. However, such efforts are felt not optimal because there are still some complaints about the services that performed. Therefore, it is necessary to know the factors of service quality that should be addressed so that the improvement efforts could in line with the students' expectations. The objective of this research is to find out factors that shaped the service quality concept. This research used exploratory method. The primary sample data took 115 student of Widyatama University as respondent. The scale used in this research is Likert scale which is later transformed into interval scale using Method of Successive Interval. Factor analysis is used to find out any factors that shaped the service quality concept in terms of services that provided by the Student Affair Department. The results of this research proved that there are five factors that shaped service quality concept in Student Affair Department. Those five factors is called convenience, accuracy, accessibility, communication and attitude.
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    THE INFLUENCE OF WIDYATAMA UNIVERSITY’S EXPERIENTIAL MARKETING AND EMOTION MARKETING PERFORMANCE TOWARD STUDENT’S LOYALTY
    (2011 International Conference on Management Learning and Business Technology Education, Meiho University, 2011-05-09) Anwar, Tezza Adriansyah; Hapsari, Ayuningtyas Yuli
    Concerning with the competition, Widyatama University tried to implement their vision “Friendly Campus for Future Business Pro” to the student. The value of friendly campus for future business professionals tried to delivered in every aspect of services to the student so they could experienced it. The loyalty of the student would increase was the goal of this implementation. Unfortunetly, this movement could not reach the goal. Less interest to study at graduate program of Widyatama University is one of the signalment that the student not to loyal to the University. The aim of this research is to explain the perception of student concerning experiential marketing, emotion marketing and student's loyalty, as well as to examine the influence of experiential marketing and emotion marketing performance regarding the student's loyalty to Widyatama University. The concept of experiential marketing are composed of sense, feel, think, act, and relate; then emotion marketing are composed of product, money, equity, experience, dan energy; while the concept of students' loyalty are composed of purchase across product line, retention and referral. The type of research used was both descriptive and causal research, while the method of research was an explanatory survey. Data was recorded by means of observation, interview, and a valid and reliable questionnaire. The target group was Widyatama Student and alumny. A cohort of 115 respondents was identified by means of convenience sampling. Data was analysed by using the methods of both descriptive analysis and path analysis. The testing of the hypothesis identified that there is a positive and significant influence between experiential marketing and emotion marketing towards the students’ loyalty to Widyatama University.
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    PENGARUH EXPERIENTIAL MARKETING UNIVERSITAS WIDYATAMA TERHADAP LOYALITAS MAHASISWA
    (The 4th PPM National Conference on Management Research, PPM School of Management, 2010-11-25) Anwar, Tezza Adriansyah
    The aim of this research is to explain the perception of student concerning experiential marketing and student's loyalty, as well as to examine the influence of experiential marketing regarding the student's loyalty to Widyatama University. The concept of experiential marketing are composed of sense, feel, think, act, and relate, while the concept of students' loyalty are composed of purchase across product line, retention and referral. The type of research used was both descriptive and causal research, while the method of research was an explanatory survey. Data was recorded by means of observation, interview, and a valid and reliable questionnaire. The target group was Widyatama Student and alumny. A cohort of 115 respondents was identified by means of convenience sampling or accidental sampling. Data was analysed by using the methods of both descriptive analysis and path analysis. The testing of the hypothesis identified that there is a positive and significant influence between experiential marketing towards the students’ loyalty to Widyatama University.
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    PENGARUH KUALITAS JASA TERHADAP MINAT MAHASISWA UNTUK MELANJUTKAN STUDI KE PROGRAM MAGISTER MANAJEMEN UNIVERSITAS WIDYATAMA
    (JURNAL BISNIS, MANAJEMEN & EKONOMI, Vol.9 No.9, Fakultas Bisnis & Manajemen Universitas Widyatama, 2010-06) Garniwa, Iwa; Anwar, Tezza Adriansyah
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    WHY ARE STUDENT RELUCTANT TO BE ACTIVE IN STUDENT ACTIVITIES? (A Case Study of Widyatama Taekwondo Team Bandung)
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Kuswara, Galuh Boga; Anwar, Tezza Adriansyah
    Taekwondo is a popular martial arts sport among Students, because its activities are almost there in all educational institutions in Bandung. One of the educational institutions in Bandung that has a very good achievement in Taekwondo is Widyatama University. Taekwondo Activity Unit at Widyatama University has won the National Champion among Students for 6 times in a row. Many of the Students at Widyatama University have been in Taekwondo since elementary and even up to senior high school. However, they are reluctant to follow Taekwondo activities when entering college. This study aims to find out the reasons Students' reluctance to be active in student activities unit, especially Taekwondo unit. In addition, this study also aims to find the effort that can be done to increase student participation in the student activity unit. The research method used is descriptive-verificative. Respondents in the study amounted to 115 respondents, and counting techniques in this study using path analysis techniques. Students' reluctance to be active, especially Taekwondo, is caused by the time of practice that coincides with the lectures. Taekwondo is also not a martial art that is currently a trend when compared with other martial arts (e.g. Mixed Martial Arts, Muay-Thay). While Students are happy to follow the trend. Therefore, it takes effort to make Taekwondo martial arts back into the trend. This can be done by making Taekwondo viral through Korean movies or dramas that are being liked by Students. In addition, it can also create a documentation that shows Taekwondo can be used as a self-defense when conditions are pressed. Changes in practice time to Friday and Saturday, where Students are not studying, can increase student participation in campus activities.
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    WHY ARE STUDENT RELUCTANT TO BE ACTIVE IN STUDENT ACTIVITIES? (a Case Study of Widyatama Taekwondo Team Bandung)
    (3rd International Conference on Management Economics and Business of Universitas Mercu Buana (ICMEB), 21-22, 2018-02) Kuswara, Galuh Boga; Anwar, Tezza Adriansyah
    Taekwondo is a popular martial arts sport among Students, because its activities are almost there in all educational institutions in Bandung. One of the educational institutions in Bandung that has a very good achievement in Taekwondo is Widyatama University. Taekwondo Activity Unit at Widyatama University has won the National Champion among Students for 6 times in a row. Many of the Students at Widyatama University have been in Taekwondo since elementary and even up to senior high school. However, they are reluctant to follow Taekwondo activities when entering college. This study aims to find out the reasons Students' reluctance to be active in student activities unit, especially Taekwondo unit. In addition, this study also aims to find the effort that can be done to increase student participation in the student activity unit. The research method used is descriptive-verificative. Respondents in the study amounted to 115 respondents, and counting techniques in this study using path analysis techniques. Students' reluctance to be active, especially Taekwondo, is caused by the time of practice that coincides with the lectures. Taekwondo is also not a martial art that is currently a trend when compared with other martial arts (eg Mixed Martial Arts, Muay-Thay). While Students are happy to follow the trend. Therefore, it takes effort to make Taekwondo martial arts back into the trend. This can be done by making Taekwondo viral through Korean movies or dramas that are being liked by Students. In addition, it can also create a documentation that shows Taekwondo can be used as a self-defense when conditions are pressed. Changes in practice time to Friday and Saturday, where Students are not studying, can increase student participation in campus activities.