LECTURER JOURNAL

Permanent URI for this community

http://repository.widyatama.ac.id/handle/123456789/9

Browse

Browsing LECTURER JOURNAL by Author "Abdiawan, Afi"

Now showing 1 - 3 of 3
  • No Thumbnail Available
    Item
    THE INFLUENCE OF DIGITAL MARKETING, BRAND IMAGE, AND BRAND AWARENESS ON THE INTEREST IN USING BUKALAPAK APP
    (Solid State Technology, 2020) Sukma, Andhi; Abdiawan, Afi; Setiawan, Alfan Fathan; Rivaldy, Gerry; Nabhan, Restu Fauzan
    Data from iPrice Group shows that the average monthly visitor of Bukalapak decreased from 116 million in 2018 to 37.63 million visitors at the beginning of 2020. Some of the factors that influence are brand awareness, digital marketing, and brand image. The research aims to quantify these factors to determine their influence on the interest in the use of Bukalapak application. The method used is a survey method that is carried out by distributing intervalscale questionnaires. The questionnaire was filled out by 100 respondents from various circles who are users of e-commerce applications. The collected data were analyzed using verificative and descriptive analysis methods, with the help of SPSS 20. Based on verificative analysis obtained the value of the coefficient of determination from brand awareness, digital marketing, and brand image Bukalapak is 61.9%. The figure indicates brand awareness, digital marketing, and brand image significantly influence the interest in using the app.
  • No Thumbnail Available
    Item
    THE INFLUENCE OF DIGITAL MARKETING, BRAND IMAGE, AND BRAND AWARENESS ON THE INTEREST IN USING BUKALAPAK APP
    (Solid State Technology Volume: 63 Issue: 4, 2020) Sukma, Andhi; Abdiawan, Afi; Setiawan, Alfan Fathan; Rivaldy, Gerry; Nabhan, Restu Fauzan
    Data from iPrice Group shows that the average monthly visitor of Bukalapak decreased from 116 million in 2018 to 37.63 million visitors at the beginning of 2020. Some of the factors that influence are brand awareness, digital marketing, and brand image. The research aims to quantify these factors to determine their influence on the interest in the use of Bukalapak application. The method used is a survey method that is carried out by distributing intervalscale questionnaires. The questionnaire was filled out by 100 respondents from various circles who are users of e-commerce applications. The collected data were analyzed using verificative and descriptive analysis methods, with the help of SPSS 20. Based on verificative analysis obtained the value of the coefficient of determination from brand awareness, digital marketing, and brand image Bukalapak is 61.9%. The figure indicates brand awareness, digital marketing, and brand image significantly influence the interest in using the app.
  • No Thumbnail Available
    Item
    THE INFLUENCE OF DIGITAL MARKETING, BRAND IMAGE, AND BRAND AWARENESS ON THE INTEREST IN USING BUKALAPAK APP
    (Solid State Technology, 2020) Sukma, Andhi; Abdiawan, Afi; Setiawan, Alfan Fathan; Rivaldy, Gerry; Nabhan, Restu Fauzan
    Data from iPrice Group shows that the average monthly visitor of Bukalapak decreased from 116 million in 2018 to 37.63 million visitors at the beginning of 2020. Some of the factors that influence are brand awareness, digital marketing, and brand image. The research aims to quantify these factors to determine their influence on the interest in the use of Bukalapak application. The method used is a survey method that is carried out by distributing intervalscale questionnaires. The questionnaire was filled out by 100 respondents from various circles who are users of e-commerce applications. The collected data were analyzed using verificative and descriptive analysis methods, with the help of SPSS 20. Based on verificative analysis obtained the value of the coefficient of determination from brand awareness, digital marketing, and brand image Bukalapak is 61.9%. The figure indicates brand awareness, digital marketing, and brand image significantly influence the interest in using the app.