PERANCANGAN SISTEM INFORMASI AKUNTANSI BERDASARKAN STRATEGI KOMPETITIF UNTUK MENINGKATKAN KUALITAS INFORMASI
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Date
2017-07-20
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Publisher
Seminar Nasional Akuntansi dan Bisnis (SNAB), Fakultas Ekonomi Universitas Widyatama
Abstract
The company strives to maintain its market share by determining a competitive strategy
that can increase customer value. There are two types of strategies in competitive
strategy: cost leadership strategy and differentiated strategy. Accounting information
systems that are designed by the company should be tailored to these needs. Therefore,
accounting information systems are designed based on these competitive strategies. In
cost leadership strategy, the applied information system is based on Enterprise Resource
Planning (ERP) system approach, while for differentiated strategy used customer
relationship management (CRM). This system is expected to improve the quality of
information, namely information that is integrated, relevant, accurate, and timely.
Description
Keywords
Accounting Information System, Competitive Strategy, Enterprise Resource Planning, Customer Relationship Management, Information Quality