KONTRlBUSl CUSTOMER RELATIONSHIP MANAGEMENT DALAM MEMBENTUK REPUTASI UNlVERSlTAS WIDYATAMA

Herawati, Shinta Dewi

KONTRlBUSl CUSTOMER RELATIONSHIP MANAGEMENT DALAM MEMBENTUK REPUTASI UNlVERSlTAS WIDYATAMA

dc.contributor.author	Herawati, Shinta Dewi
dc.date.accessioned	2014-05-21T03:25:26Z
dc.date.accessioned	2019-10-22T02:07:03Z
dc.date.available	2014-05-21T03:25:26Z
dc.date.available	2019-10-22T02:07:03Z
dc.date.issued	2008-05
dc.description.abstract	With more increasing number of Universities,the competition in educational industry become higher. The impact of this to Widyatama University (UTAMA), is that applicants interest to the University is continuously lowering. The cause of decreasing number in students submitting their applications to the university, beside of tight competition factor between Universities is also indicated by another factor, that is of the university reputation which trend to be decline in the latest years. This paper tries to discuss more focusly on the contribution of the university using of CRM in building its reputation. The purpose of research are in identifying CRM application which include acquiring, retaining and partnering in UTAMA, in identifying UTAMA reputation from students perceptions and in identifying CRM contribution in building UTAMA reputation. The research is a descriptive verificative survey using simple random sampling in its sampling method. The sample amounts to 97 respondents data collecting includes, library study, interview, observation and spreading questionnaires. Data analysis used are multiple regression and path analysis methods. Hypothesis testing result show that acquiring, retaining and partnering variables simultaneously are approved to influence reputation significantly at 5% significant level. Individually acquiring, retaining and partnering variables are approved to influence reputation significantly. Regression analysis results in 0,429 determination coefficient which means that 42,9 percent UTAMA reputation can be explained and influenced by acquiring, retaining and partnering factors. The rest 57,1 percent is explained by other variables.	en_US
dc.identifier.issn	1693-8305
dc.identifier.uri	http://repository.widyatama.ac.id/handle/123456789/3246
dc.publisher	Jurnal Bisnis, Manajemen & Ekonomi, Universitas Widyatama, Volume 9 Nomor 4	en_US
dc.relation.ispartofseries	;JUN.0045
dc.subject	acquiring	en_US
dc.subject	retaining	en_US
dc.subject	partnering	en_US
dc.subject	reputation	en_US
dc.title	KONTRlBUSl CUSTOMER RELATIONSHIP MANAGEMENT DALAM MEMBENTUK REPUTASI UNlVERSlTAS WIDYATAMA	en_US
dc.type	Article	en_US