HUBUNGAN IMPLEMENTASI RELATIONSHIP MARKETING DENGAN LOYALITAS PELANGGAN PADA BLACKPEPPER RESTO DAN CAFE BANDUNG

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dc.contributor.authorArdeliasari, Mayang Aska
dc.contributor.authorZulganef
dc.date.accessioned2018-08-02T07:53:09Z
dc.date.accessioned2020-01-17T09:18:09Z
dc.date.available2018-08-02T07:53:09Z
dc.date.available2020-01-17T09:18:09Z
dc.date.issued2014-05
dc.description.abstractThe aim of this study is to investigate the relationship of Relationships Marketing Implementation and customer loyalty in Blackpepper Resto Cafe Bandung. Authors use four variables suggested by Evan and Laskin (in Wibowo, 2006) which representing the relationship marketing implementation, namely: understanding customer expactation (UCE), Building Service Partnership (BSP), Empowering Employees (EE), and Total Quality Management (TQM). The population of this study is blackpepper resto cafe consumers in Bandung, the sample size is 150 and analyzed through rank spearman correlations. The result shows that all variables respresenting relationships marketing implementation have significance relationships with customer loyalty, in addition the Building Partnership Service is the biggest contribution to customer loyalty. The authors also made some recommendations, limitations, and further research.en_US
dc.identifier.issn1907-0853
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/9614
dc.language.isootheren_US
dc.publisherDeReMa Jurnal Manajemen, Jurusan Manajemen Fakultas Ekonomi Universitas Pelita harapan, Vol.9, No.1en_US
dc.relation.ispartofseriesJUN;0265
dc.subjectUnderstanding Customer Expectationen_US
dc.subjectBuilding Service Partnershipen_US
dc.subjectEmpowering Employeesen_US
dc.subjectTotal Quality Managementen_US
dc.subjectCustomer Loyaltyen_US
dc.titleHUBUNGAN IMPLEMENTASI RELATIONSHIP MARKETING DENGAN LOYALITAS PELANGGAN PADA BLACKPEPPER RESTO DAN CAFE BANDUNGen_US
dc.typeArticleen_US
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