Browsing by Author "Utarsih, Henny"

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    THE EFFECT OF CUSTOMERS VALUE ON TOURIST PURCHASE SATISFACTION (Case Study on West Java MSMEs)
    (Solid State Technology Volume: 63 Issue: 5, 2020) Utarsih, Henny; Suryana, Yuyus; Sucherly; Sari, Diana
    The study purposed in perceiving and analyzing the Tourist Customers Value on the purchasing decision of small-medium enterprises tourism in West Java. The research method applied in this research were descriptive and verification. The data were obtained from 100 participants. The sampling method used in this research was non-probability sampling technique; and the method of data obtaining was using purposive sampling method. Data analysis was performed with SmartPLS version 3.0 software. In this research, the outer and inner model data measurement techniques were applied and also generated the hypothesis testing. Based on the results of the study, it could be inferred that the Customer Value had a significant influence on Purchasing Decisions; it led to a concept where the better the MSME’s customers value in the tourism aspect, the higher the purchasing decision.
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    PERANAN LKMS NET KAS POLTEKPOS DALAM UPAYA MENUMBUHKAN BUDAYA KEWIRAUSAHAAN MAHASISWA DAN DOSEN DI LINGKUNGAN KAMPUS POLITEKNIK POS INDONESIA
    (Universitas Widyatama, 2012-03-27) Utarsih, Henny; Kanaidi
    This activity aims to pursue the application of science and technology to do LKMS to MSEs, the student and the student community businesses, other businesses on campus, and professors who have the potential for the formation and development of enterprises in an effort to foster an entrepreneurial culture within the students and faculty campus, as well as the implementation of the model as well as map the micro-economic integration of the real sector with financing MSEs to do against the MSEs in the campus environment. These activities are conducted within 3 (three) stages: the preparation phase and stabilization plan, the implementation phase of science and technology efforts, and phase evaluation, monitoring, and coaching. This activity is performed by utilizing LKMS services, namely management of BMT, and tackling the growth of an entrepreneurial culture on campus through: (1) the assistance to MSEs, (2) the facilitation of entrepreneurship, and (3) an increase in Islamic microfinance services to communities that have the potential to open the micro and small enterprises, in addition to the consultation, coaching, and monitoring for MSEs. Form of implementation of micro-economic integration of the real sector and financing of SMEs in the campus environment is done by: (1) an increase in the number of branches / units that will provide microfinance services to MSEs that have the potential to open the micro and small enterprises, and (2) the assistance in forming units (agents) of LKMS, and (3) the consultation, coaching, and monitoring in the management, as well as the support of the relevant parties.