Browsing by Author "Utami, Karina Budi"

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    GREEN CONSUMER’S BEHAVIOR, PRICE, AND BRAND IMAGE INFLUENCE ON CUSTOMER SATISFACTION OF LE MINERALE GALLON
    (Solid State Technology, 2020) Yunita, Bertha; Karenina, Almira; Utami, Karina Budi; Prasetya, Wahyu Budi; Wiludjeng, Sri
    Twitter users are discussing the latest product from Le Minerale which is a disposable gallon. They think that Le Minerale’s disposable gallons are considered not environmentally friendly. The government through the Ministry of Environment and Forestry has issued a policy on the reduction of waste by producers. However, PT Mayora Indah Tbk as Le Minerale manufacturer still uses disposable gallons. Although it has been regulated by the regulation of the Minister of Environment and Forestry, there are still consumers who complain about the gallon of Le Minerale. Therefore, further research is needed to find out how respondents responded to Green Consumer's Behavior, Price, and Brand Image to Customer Satisfaction with Le Minerale Gallon. Research method used is descriptive and verification method. While the data to support this research is secondary data and primary data. The population of this study was a customer of Le Minerale gallons in West Java by taking representative samples. The analysis tool used is logistic regression analysis. The sampling technique used is Accidental Sampling. The results of this study showed that price and brand image positively affect customer satisfaction, while green consumer's behavior has no effect on customer satisfaction. Therefore, it is recommended to the company to pay attention to the price and brand image so that consumers feel satisfied with Le Minerale gallon products.
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    GREEN CONSUMER’S BEHAVIOR, PRICE, AND BRAND IMAGE INFLUENCE ON CUSTOMER SATISFACTION OF LE MINERALE GALLON
    (Solid State Technology, 2020) Yunita, Bertha; Karenina, Almira; Utami, Karina Budi; Prasetya, Wahyu Budi; SP, Sri Wiludjeng
    Twitter users are discussing the latest product from Le Minerale which is a disposable gallon. They think that Le Minerale’s disposable gallons are considered not environmentally friendly. The government through the Ministry of Environment and Forestry has issued a policy on the reduction of waste by producers. However, PT Mayora Indah Tbk as Le Minerale manufacturer still uses disposable gallons. Although it has been regulated by the regulation of the Minister of Environment and Forestry, there are still consumers who complain about the gallon of Le Minerale. Therefore, further research is needed to find out how respondents responded to Green Consumer's Behavior, Price, and Brand Image to Customer Satisfaction with Le Minerale Gallon. Research method used is descriptive and verification method. While the data to support this research is secondary data and primary data. The population of this study was a customer of Le Minerale gallons in West Java by taking representative samples. The analysis tool used is logistic regression analysis. The sampling technique used is Accidental Sampling. The results of this study showed that price and brand image positively affect customer satisfaction, while green consumer's behavior has no effect on customer satisfaction. Therefore, it is recommended to the company to pay attention to the price and brand image so that consumers feel satisfied with Le Minerale gallon products.