Browsing by Author "Suryana, Yuyus"

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    Efektivitas Pesan pada Komunikasi Bisnis dalam Rangka Meningkatan Citra Perusahaan
    (Fakultas Bisnis & Manajemen Universitas Widyatama, 2005-02) Suryana, Yuyus
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    THE EFFECT OF CUSTOMERS VALUE ON TOURIST PURCHASE SATISFACTION (Case Study on West Java MSMEs)
    (Solid State Technology Volume: 63 Issue: 5, 2020) Utarsih, Henny; Suryana, Yuyus; Sucherly; Sari, Diana
    The study purposed in perceiving and analyzing the Tourist Customers Value on the purchasing decision of small-medium enterprises tourism in West Java. The research method applied in this research were descriptive and verification. The data were obtained from 100 participants. The sampling method used in this research was non-probability sampling technique; and the method of data obtaining was using purposive sampling method. Data analysis was performed with SmartPLS version 3.0 software. In this research, the outer and inner model data measurement techniques were applied and also generated the hypothesis testing. Based on the results of the study, it could be inferred that the Customer Value had a significant influence on Purchasing Decisions; it led to a concept where the better the MSME’s customers value in the tourism aspect, the higher the purchasing decision.
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    THE POTENTIAL OF IMPLEMENTING INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN SPECIAL INTEREST TOURIST DESTINATION: AN EXPLORATORY STUDY OF INTERNATIONAL TOURISTS OF SUBAK CULTURAL LANDSCAPE IN BALI PROVINCE AS UNESCO’S CULTURAL HERITAGE SITE
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Dalimunthe, Gallang Perdhana; Suryana, Yuyus; Kartini, Dwi; Sari, Diana
    Tourists can feel the added value of a destination with the application of Information and Communication Technology (ICT) which is currently being promoted by the government and managers of tourist attractions in various countries. Cultural Tourism is a tourism segment that is being developed and integrated with ICT. The Subak Cultural Landscape Destination which is a UNESCO Cultural Heritage located in Bali is a destination that is visited by many tourists, but not yet equipped by ICTs to add value and provide more experience to tourists. The design method in analyzing ICT devices is needed by tourist destinations especially the Subak Cultural Landscape to enrich the destination. Using qualitative methods, open-ended questions can be disseminated to tourists who have visited all Cultural Landscape destinations. The result is a coding design whose application can be used to determine the ICT tools needed while still promoting the concept of sustainability tourism.