Browsing by Author "Sungkono"

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    THE EFFECTS OF PRICE AND PROMOTION OF DECISION TO PURCHASE BRAND “ACER” LAPTOP
    (International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 1, 2020) Isyanto, Puji; Sungkono; Saudi, Mohd Haizam Mohd
    Laptop is a device that is very important Because it helps every individual the usual offer section to the technology of such students and college students to make it Easier in carrying out almost every task acer always top ranked the top brand in an index on 2016 -2018 year. However in three years the percentage of the acer decline every year though still be ranked first. This is the caused by the increasing number of competitors who give a lower price and promotion that has intensively by a competitor. So as to the make the community a switch to using a competitor's products. Type of this research is explanatory research, with a population of about 100 respondents who buy and use the brand acer laptop. The sample collection to research it uses a non-probablility sampling. The sample collection technique use purposive sampling. Data collected through the questionnaire. The method of analysis used the data the use of tabulating the cross, correlation, regression, simple regression, and multiple regression by using SPSS application. This study concludes that price and promotion influential of the decision the purchase from, whether partial and a stimulant, promotion variables have more impact of variable price. Based on it, acer Researchers suggest that company would have to increase is back promotion that consumers know that acer laptop acer laptop is numer one in Indonesia and reevaluate Also the prices offered them has Appropriate or not
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    IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) CONCERNING ADVANTAGE ALLOCATIONS TO IMPROVE COMPANY REPUTATION IN PT PUPUK KUJANG CIKAMPEK
    (International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 1, 2020) Sungkono; Isyanto, Puji; Saudi, Mohd Haizam Mohd
    This study aims to determine, analyze and explain the Implementation of Corporate Social Responsibility as part of the company's profit allocation to improve the company's reputation at PT Pupuk Kujang Cikampek. This research is expected to be able to contribute to the development of science in management science with the application of the implementation of corporate social responsibility to the community. This research is a qualitative descriptive study with case study method through in-depth interviews about the Implementation of Corporate Social Responsibility at PT Pupuk Kujang Cikampek, with informants or key informants consisting of management, beneficiaries, coaches, distributors, and experts . The results of the study conducted by interviews, then analyzed with standard deviations obtained several criteria that the implementation of CSR about the allocation of benefits criteria is good (S = 0.7173 - 0, 8846); Based on research by conducting interviews with very good criteria for the implementation of CSR, have seen indications of the importance of "policy" as an important part of the implementation of CSR through distribution of part of the company's profits that have been implemented by PT Pupuk Kujang Cikampek. This is supported by the results of the SWOT analysis with the highest IFAS value of = 0.668. So it can be concluded that in addition to Triple Buttom Line as the basic concept of CSR (Profit, People, and Planet), the company's management policy is the base practice of the company's strategy to enhance reputation.