Browsing by Author "Sukma, Andhi"
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- ItemANALYSIS OF FACTOR THAT INFLUENCES THE BUYING DECISION (PROMOTION, COMPLETENESS OF THE PRODUCT, AND SERVICES QUALITY) ON PT. GORILLA PERKASA INDONESIA(WIBEST-III, 2021) Sukma, Andhi; Lami'na, Syifa; Aror, Resa Fernando; Rahmawati, Maria; Duriyat, Muhammad Ihsan; Isa, Bagya Maulana-
- ItemCOMPLIENCE TAX COMPLIENCE TAXATION SYSTEM FRAMEWORK IN INDONESIA(International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 1, 2020) Tenreng, Mariana; Bratakusumah, Deddy S; Hidayat, Yahya Rachmana; Sukma, AndhiThis study analyzes (1) the effect of tax authorities services on taxpayer awareness; (2) the effect of tax sanctions on taxpayer awareness; (3) the effect of taxpayer awareness on mandatory compliance; (4) the effect of tax authorities services on taxpayer compliance; (5) the effect of sanctions on taxpayer compliance; (6) the role of mediating the awareness of taxpayers in the influence of tax authorities services on taxpayer compliance; (7) the role of mediating the awareness of taxpayers in the effect of tax sanctions on taxpayer compliance. The population of this study is an individual taxpayer who performs free work registered at the North, South and West Makassar Primary Tax Office with 234.104 effective taxpayers still active. The research sample was 100 active taxpayers in the Regional Office of the Directorate of Jendereal Tax in South Sulawesi. The sampling technique is purposive sampling. Data were analyzed using the Structural Equation Modeling method with the help of the Smart-PLS 3.0 program. The results of the study show that tax sanctions have a direct or indirect effect on taxpayer compliance, while the services of tax authorities do not affect direct or indirect taxpayer compliance. The interesting result in this study is that the service of the tax authorities is not significant towards taxpayer compliance, but the positive influence fully mediates the effect of tax authorities services on taxpayer compliance through taxpayer awareness
- ItemEFFECT OF BRAND ASSOCIATION ON CONSUMER RESPONSE IN CONVERSE SHOES(Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Sukma, Andhi; Saudi, Mohd Haizam Mohd; Sinaga, ObsatarIn the last decade, the brand is a part that plays an important role in product marketing. If a brand has become a well-known brand, consumers are willing to buy the brand at a price that is more expensive than other similar products. Each brand has a different association in the minds of consumers. The Brand Association is a form of brand-related information in the consumer's memory and provides a sense of a particular brand to consumers. This study was conducted to determine the association of the most influential brand of consumer response. This study uses a research model that has been done by Rio, Velasquez, and Iglesias (2001) using 4 dimensions of brand function i.e. warranty, personal identification, social identification, and status. From the results of research conducted on the shoes of this brand Converse, it is found the influence of personal identification variables and status on consumers to buy brand extension Converse on other categories while other variables have no significant effect on consumer response.
- ItemFACTORS AFFECTING BUYING IMPULSE IN RETAIL BUSINESS (Case Study: Hypermart Bandung Indah Plaza)(Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Sukma, AndhiThe development of large retailers creates competition that requires business people to improve retail management that demands various creations. Marketing agents need to understand consumer behavior, which is able to create and arouse consumers' tastes so that they purchase goods even though they previously had no plans to buy these items. This is what is called impulse buying. This study discusses the factors that can influence the tendency of consumer behavior in making impulsive purchases until the occurrence of impulse buying. There are exogenous factors consisting of situational variables (time available and money available) and individual difference variables (shopping enjoyment and impulse buying tendency) which can affect endogenous factors which include negative affect, positive affect, in store browsing, and felt urge to buy impulsively, and in the end whether impulsive purchases occur or not. The results of this study can be used to develop the right marketing strategy and design effective marketing tactics so as to retain customers. To test the model developed, a case study was conducted at one of the Hypermart retailers located in the city of Bandung. This case study begins with data collection carried out by survey methods. Consumer perception is obtained through the distribution of questionnaires after they visit Hypermart. Based on the research conducted, it is known that situational variables (time available and money available) have a negative effect on negative affect. But overall from exogenous factors (time available, money available, shopping enjoyment, and impulse buying tendency) can affect endogenous factors which include positive affect, in-store browsing, and felt urge to buy impulsively so that impulse buying occurs at Hypermart.
- ItemTHE INFLUENCE OF DIGITAL MARKETING, BRAND IMAGE, AND BRAND AWARENESS ON THE INTEREST IN USING BUKALAPAK APP(Solid State Technology, 2020) Sukma, Andhi; Abdiawan, Afi; Setiawan, Alfan Fathan; Rivaldy, Gerry; Nabhan, Restu FauzanData from iPrice Group shows that the average monthly visitor of Bukalapak decreased from 116 million in 2018 to 37.63 million visitors at the beginning of 2020. Some of the factors that influence are brand awareness, digital marketing, and brand image. The research aims to quantify these factors to determine their influence on the interest in the use of Bukalapak application. The method used is a survey method that is carried out by distributing intervalscale questionnaires. The questionnaire was filled out by 100 respondents from various circles who are users of e-commerce applications. The collected data were analyzed using verificative and descriptive analysis methods, with the help of SPSS 20. Based on verificative analysis obtained the value of the coefficient of determination from brand awareness, digital marketing, and brand image Bukalapak is 61.9%. The figure indicates brand awareness, digital marketing, and brand image significantly influence the interest in using the app.
- ItemTHE INFLUENCE OF DIGITAL MARKETING, BRAND IMAGE, AND BRAND AWARENESS ON THE INTEREST IN USING BUKALAPAK APP(Solid State Technology Volume: 63 Issue: 4, 2020) Sukma, Andhi; Abdiawan, Afi; Setiawan, Alfan Fathan; Rivaldy, Gerry; Nabhan, Restu FauzanData from iPrice Group shows that the average monthly visitor of Bukalapak decreased from 116 million in 2018 to 37.63 million visitors at the beginning of 2020. Some of the factors that influence are brand awareness, digital marketing, and brand image. The research aims to quantify these factors to determine their influence on the interest in the use of Bukalapak application. The method used is a survey method that is carried out by distributing intervalscale questionnaires. The questionnaire was filled out by 100 respondents from various circles who are users of e-commerce applications. The collected data were analyzed using verificative and descriptive analysis methods, with the help of SPSS 20. Based on verificative analysis obtained the value of the coefficient of determination from brand awareness, digital marketing, and brand image Bukalapak is 61.9%. The figure indicates brand awareness, digital marketing, and brand image significantly influence the interest in using the app.
- ItemTHE INFLUENCE OF DIGITAL MARKETING, BRAND IMAGE, AND BRAND AWARENESS ON THE INTEREST IN USING BUKALAPAK APP(Solid State Technology, 2020) Sukma, Andhi; Abdiawan, Afi; Setiawan, Alfan Fathan; Rivaldy, Gerry; Nabhan, Restu FauzanData from iPrice Group shows that the average monthly visitor of Bukalapak decreased from 116 million in 2018 to 37.63 million visitors at the beginning of 2020. Some of the factors that influence are brand awareness, digital marketing, and brand image. The research aims to quantify these factors to determine their influence on the interest in the use of Bukalapak application. The method used is a survey method that is carried out by distributing intervalscale questionnaires. The questionnaire was filled out by 100 respondents from various circles who are users of e-commerce applications. The collected data were analyzed using verificative and descriptive analysis methods, with the help of SPSS 20. Based on verificative analysis obtained the value of the coefficient of determination from brand awareness, digital marketing, and brand image Bukalapak is 61.9%. The figure indicates brand awareness, digital marketing, and brand image significantly influence the interest in using the app.
- ItemTHE INFLUENCE OF LOCATION, FACILITIES AND ADVERTISING ON BUYING DECISION OF SATE BU NGANTUK(Solid State Technology, 2020) Sukma, Andhi; Kusumah, Nike Purnamasari; Komalasari, Vera Rosyita; Pratama, Fahman Yogi; Nugraha, GalihCurrently, the culinary business, especially in Bandung, is increasing. This opens up opportunities for investors to make a business in the culinary field, especially the satay stall business. Seeing the increasingly fierce competition spurred several restaurants to compete in Location, Facilities, and Advertisements against Purchasing Decisions to attract the attention of their customers. One of them is by providing the best possible service. This study aims to determine consumer responses to the marketing mix at Warung Satay Ibu Ngantuk, Bandung. Where it is hoped that this research can further improve the marketing mix of Warung Satay Ibu ngantuk to its customers. The method used in analyzing the data is descriptive analysis, that is, the analysis is carried out by interpreting existing tables or data, then doing descriptions, explanations and interpretations with or without comparing indicators to draw conclusions. The data collection technique used was the source of the questionnaire. The variables studied consisted of location, facilities, and advertisements on purchasing decisions. Sampling was done by using the questionnaire method with a total sample of 100 respondents. The results of the research conducted show that the consumer's response to the marketing mix includes location, facilities, and advertisements towards purchasing decisions at the Warung Satay Ibu Ngantuk in Bandung, mostly good.
- ItemTHE INFLUENCE OF LOCATION, FACILITIES AND ADVERTISING ON BUYING DECISION OF SATE BU NGANTUK(Solid State Technology Volume: 63 Issue: 3, 2020) Sukma, Andhi; Kusumah, Nike Purnamasari; Komalasari, Vera Rosyita; Pratama, Fahman Yogi; Nugraha, GalihCurrently, the culinary business, especially in Bandung, is increasing. This opens up opportunities for investors to make a business in the culinary field, especially the satay stall business. Seeing the increasingly fierce competition spurred several restaurants to compete in Location, Facilities, and Advertisements against Purchasing Decisions to attract the attention of their customers. One of them is by providing the best possible service. This study aims to determine consumer responses to the marketing mix at Warung Satay Ibu Ngantuk, Bandung. Where it is hoped that this research can further improve the marketing mix of Warung Satay Ibu ngantuk to its customers. The method used in analyzing the data is descriptive analysis, that is, the analysis is carried out by interpreting existing tables or data, then doing descriptions, explanations and interpretations with or without comparing indicators to draw conclusions. The data collection technique used was the source of the questionnaire. The variables studied consisted of location, facilities, and advertisements on purchasing decisions. Sampling was done by using the questionnaire method with a total sample of 100 respondents. The results of the research conducted show that the consumer's response to the marketing mix includes location, facilities, and advertisements towards purchasing decisions at the Warung Satay Ibu Ngantuk in Bandung, mostly good.
- ItemTHE INFLUENCE OF PRICE, ADVERTISING AND IMAGE OF KAWASAKI NINJA R ON CONSUMER BUYING INTEREST IN BANDUNG CITY(International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 2, 2020) Sukma, Andhi; Maya Dora, YennyThis study aims to determine the effect of prices, advertisements and Kawasaki Ninja R brand image on consumer purchase intentions in the city of Bandung. The factors tested in this study are price, advertising and brand image as independent variables. Whereas purchase intention is the dependent variable. The research method used in this research is descriptive and verification methods. The population in this study are people who intend to have Kawasaki Ninja R. The sampling technique used in this study is non-probability sampling using a purposive sampling technique with a sample size of 75 respondents. While the analytical method used in this study is multiple linear regression analysis and the coefficient of determination at a significant level of 5%. The program used in analyzing data uses Statistical Package for Social Sciences (SPSS) Ver. 24.00 The results showed that the variable price (X1) influenced the purchase intention. Furthermore, the Ad variable (X2) influences the purchase intention and the brand image variable (X3) influences the purchase intention. Price, advertising and brand image simultaneously influence purchase intention.
- ItemINFLUENCE OF PRODUCT QUALITY, BRAND IMAGE, AND PRICE ON PURCHASE DECISION MARTABAK SAN FRANSISCO BANDUNG(Solid State Technology Volume: 63 Issue: 3, 2020) Sukma, AndhiThe lifestyle of today's society, which tends to be dynamic, has made culinary a necessity so that competition in this industrial sector is getting tighter. This research was motivated by the fluctuation of sales results for the San Francisco martabak. This study aims to analyze the effect of brand image and price on purchasing decisions for Martabak San Francisco. Respondents involved in this study were 100 consumers who had visited Martabak San Francisco. The method used is descriptive technique. The data was collected by distributing questionnaires directly and the data analysis method was carried out by multiple linear regression using SPSS software. The results showed that partially brand image and price significantly influence purchasing decisions Martabak San Francisco. Based on the results of the F test, the results showed that simultaneously and significantly the brand image and price have an effect on purchasing decisions Martabak San Francisco. The coefficient of determination is 84.8%, which means that the purchase decision for Martabak San Francisco is influenced by brand image and price variables, while the rest can be explained by other variables not examined in this study.
- ItemTHE INFLUENCE OF SOCIAL SUPPORT TOWARDS WORK STRESS OF NURSES IN INPATIENT WARD ( A STUDY ON DR. SOEHARTO HEERDJAN MENTAL HOSPITAL)(International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 1, 2020) Wijaya, Yeny Duriana; Janice; Fitriani, Arbania; Sukma, AndhiThe number of job demands and various problems experienced by inpatient wards nurses in undergoing her / his work as schizophrenia patients nurses, resulting a number of nurses experiencing work stress. One of the factors affected work stress is social support. . Purpose : the study aimed to explain the effect of social support toward work stress, and categorization on the inpatient nurses in Dr. Suharto Heerdjan psychiatric hospitals. Methods : the study design was causal quantitative with a purposive sampling technique , with a sample size of 75 people. Social support was measured used social support scale with the amount of reliability (α) = .942 with 39 items valid. Work stress was measured used work stress scale with the amount of reliability (α) = .881 with 26 items valid . Based on linear regression, the effect of social support toward the work stress is Y = 139.385- .445X, sig (p) = .000; p <.05, which means the hypothesis is accepted. Also known more inpatient wards nurses had high social support and work stress levels compared to those with low social support and work stress levels.
- ItemPENGARUH BAURAN PEMASARAN DAN CITRA MEREK TERHADAP PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN Dl KOTA BANDUNG(Journal of Accounting and Management Research, Universitas Internasional Batam, Vol 11, No.02, 2015-12) Sukma, AndhiThe purpose of this study was to determine the brand image of Coca-Cola Zero and determine the extent of u influence of the markering mix and the influence ofproduo brand image of Coca-Cola Zero to the purchase decision process The method used in this study were factor analysis and regression, where the independent variable in this study is ti marketing mix consisting of product, price, promotion, and distrib~rtion,a moderator variable in this study is the image, a) the dependent variable is the process of prrrchasing decisions. Data collection techniques used is by distribufii questionnaires to the respondenfi, and in this study who used the respondents are students and the general public who live the city of Banhrng. Thr number of qlrestionnaires distributed a nionber of1 75 valid questionnaires and studied there for IS Questionnaires were distributed using a Likert scale to determine the response of respondents to the study variables. Statisric analysis used to determine the effect of these two variables rrsing multiple liaear regression method Based on this study, 1, obtained results that the product, pricing, distribution, and image & promotion have a significant influence on purcha decision process.
- ItemPENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI DAY CARE HOME SERVICE(Conference on Management and Behavioral Studies (CMBS) 2015, Program Studi S1 Manajemen Bisnis Fakultas Ekonomi Universitas Tarumanagara, 2015-10-29) Sukma, AndhiIndonesia is one of the developing countries with the increasing of elderly population. Number of elderly in Inoinesia in 2011 amounted to 16.5 million people of the total population of over 220 million people, including those are still potential, and the amount is increases year by year. Elderly people who are still productive which can be directed is a huge potential market in productive economic activity. A phenomenon that occurs at this time in Bandung itself, is Day Care for elderly that are still very rare. Mostly, day care are allocated for the toddlers (children under five year ). The draft will be made according to the Kotler and Keller theory (2012) and other theory that related to marketing mix and buying interest. Data sources are data primary and secondary data. Data acquisition will be done through an interview, observation and questionnaires. Where the purpose of this research is to look for which marketing mix that affecting buying interest.Result of the study was the Marketing Mix Effect on buying interest can be concluded into Product, Price, Place and People which influence the buying interest in day care home service.
- ItemPENGARUH CELEBRITIES ENDORSER TERHADAP MINAT BELI DI KALANGAN REMAJA(Seminar Nasional Kewirausahaan & Inovasi Bisnis VI, Jurusan Manajemen Fakultas Ekonomi, UPT MKU dan Magister Manajemen Universitas Tarumanagara, 2016-05-12) Sukma, AndhiTelevisi telah menjadi media periklanan yang sangat efektif dibandingkan dengan media lainnya. Tak heran jika banyak perusahaan yang rela mengucurkan dana milyaran rupiah demi meluncurkan iklannya. Salah satu perusahaan yang cukup gencar menayangkan iklannya adalah Nutrifood Indonesia dengan iklan “Nutrisari”nya. Dalam rangka menarik minat beli penonton, sebuah iklan sebaiknya memilih Celebrities Endorser yang kompeten dan kredibel dalam mengiklankan sebuah iklan. Dalam penelitian ini, peneliti bermaksud mencari tahu bagaimana pengaruh Celebrities Endorser terhadap minat beli. Hal ini dilakukan dengan memilih salah satu iklan Nutrisari Jeruk dengan menyebarkan 150 kuesioner dikalangan remaja. Hasil penelitian ini menunjukkan pengaruh secara simultan dan parsial (Attractiveness, Trustworthness, Expertise) Celebrities Endorser terhadap minat beli.
- ItemTHE ROLE OF DRILLING TECHNIQUE TOWARDS STUDENTS’ SPEAKING SKILL OF SECOND GRADE OF ELEMENTARY SCHOOL STUDENTS(International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 1, 2020) Prihamdani, Depi; Suparman, Tarpan; Sukma, AndhiThe purpose of this research is to analyze the role of drilling technique towards student’s speaking skill. In learning a language, particularly in learning English, speaking skill is one of the four basic competences that the students should gain well because it takes an important role in communication. So, that is why the researcher was interested in conducting research on The Role of Drilling Technique towards Students’ Speaking Skill of Second Grade of Elementary Students. The research method of this research was quantitative. So, in order to get a complete and concrete data, the researcher conducted an experiment by teaching speaking on the second grade students of elementary school. The researcher took 24 students for the sample. They are divided in two classes; each class consists of 12 students. The experimental class was taught by using drilling technique while the control class was taught by using conventional technique. The researcher used pre-test and post-test to measure the significant difference of teaching speaking using drilling technique and teaching speaking using conventional technique. In the test, it consists of 10 questions. The researcher gave same questions for both of classes. Then the results of those tests were used to analyze whether teaching speaking using drilling technique is effective or not. The gathered data were analyzed by using statistical analysis. The researcher used t-test formula. Based on the data, the mean score of experimental class was higher than the mean score of control class (8,12 > 6,62). Besides that the result of t-test was higher than t-table (2,14 > 1,717). The results of the analysis showed that drilling technique improves the second grade students’ speaking skill of elementary school.