Browsing by Author "Sujatna, Eva Tuckyta Sari"

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    SPEECH ACTS OF THE NATIONAL AND REGIONAL AIRLINES SLOGANS
    (International Conference on Business, Entrepreneurship and Management 2012, San Beda College, 2012-01-25) Sujatna, Eva Tuckyta Sari
    This research is a preliminary study on the speech acts of the slogans of national airlines (represented by Indonesian airlines) and the regional airlines (represented by ASEAN countries airlines). This research describes the classification of the speech act used in their slogans. The theory applied in this research is Searle's taxonomy which classifies into firstly, assertive (stating, suggesting, boasting, complaining, claiming, and reporting), secondly, directive (ordering, commanding, requesting, advising, and recommending), thirdly, commissive (promising, vowing, and offering),fourthly, expressive (thanking, congratulating, 'pardoning, blaming, praising, and condoling), and lastly, declaration (resigning, dismissing, christening, naming, excommunicating, appointing, and sentencing). The aims of this research are 1) to identify and describe the speech act of the national and regional airlines slogans, and 2) to find out the speech act commonly used in the national and regional airlines slogans. The result of the research shows that 1) the speech act of national airlines slogans are commissive 50%, assertive 35.7%, and directive 14.3% while the speech act of regional airlines slogansare assertive 70%, directive 17.5%, and commissive 12.5%, and 2) the speech act commonly used in the national airlines slogans is commissive while in the regional airlines slogans is assertive.
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    SUNDANESE FOOD: WHEN LOCAL AND GLOBAL CULTURE MEET
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Sujatna, Eva Tuckyta Sari; Heriyanto; Pamungkas, Kasno
    Many scholars do their research on local and global cultures. It is very limited research discussing Sundanese food relating to the local and global culture. This paper is a preliminary study and it is trying to describe and explore how the Sundanese food as a part of the local culture meets the global culture. From the data obtained, it is found that there are Sundanese food (as the part of the Sundanese heritage) as a local meets a global culture, such as, cireng, surabi, baso and rujak. The acculturation of the global content to the local one can be said as the mixture of the local and the global culture.